Marketing and Communications Executive

We are looking for someone to fill a varied and exciting role at the award-winning Hawk Conservancy Trust. The marketing position is an important factor in the organisation’s success and is integral to the Trust’s customer focused ethos.

Responsible to: Marketing and Communications Manager

Where: Hawk Conservancy Trust, Sarson Lane, Weyhill, Andover, SP11 8DY (four miles west of Andover, ½ mile from the A303)

Hours: Full-time, 9am – 5.30pm (occasional evening and weekend work

required)

Salary: £19,500-£22,000

About the Hawk Conservancy Trust

The Hawk Conservancy Trust is a conservation charity and award-winning visitor centre that has worked in the fields of conservation, education, rehabilitation and research of birds of

prey for many years. Set in 22 acres of woodland and wildflower meadow, near Andover,

Hampshire, the Trust is a centre of excellence for learning about raptors, habitats, ecology and conservation, and having a fun-filled day! There are over 130 birds of prey on view, from owls

to eagles! Many of these birds are involved in the spectacular daily flying demonstrations, whilst others are part of important breeding projects. The Trust is also home to Feathers Restaurant and the Trust shop, which can be visited without requiring admission.

Main purpose and scope of the role:

Supporting the Marketing and Communications Manager, this role will involve developing marketing campaigns including planning, research, analytics, advertising, exhibitions, social media and production of marketing materials. This role will work to ensure that all marketing communication is accurate and adheres to the brand guidelines and professionally represents the Trust as a leader in bird of prey conservation and as an award winning visitor centre. The role will work to the overall aim to increase visits to the visitor centre and increase support for and awareness of the conservation work undertaken by the Trust.

Main duties and responsibilities:

Ensuring the on-site communication is kept up to date. Promotion, communication and awareness raising of retail and catering as a key focus

area, with support from Marketing Communications Manager and the Catering and Retail teams.

Leading the promotion, communication and awareness-raising of events within social media, websites, and external directory sites and on-site. Managing the setup of events and tickets on the website and webshop.

Taking the lead on social media with support from the Marketing and Communications Manager and the Conservation and Communications Coordinator.

Creating a content plan Creating posts Organising the Bird Team social media rota and communications Regular social media reporting Answering enquiries and comments including in the evening and at weekends

according to a rota Selecting images for media enquiries, advertising and promotional opportunities, social

media, website and marketing opportunities around the visitor centre. Organising and categorising the Trust’s photographic library with volunteer support when

available. Working with the Trust’s designer to develop adverts and promotional material including the

Trust’s Welcome Guide and leaflets. Creating pages and making amendments to the Trust’s website, liaising with our agency

when needed. Working with the Bird Team to find interesting and newsworthy stories for social media, e-

newsletters, member newsletters and other communications. Working with the Marketing and Communications Manager to create and coordinate the

marketing communications plan, incorporating all Trust communication into one annual plan.

Create leaflets and posters for the Trust to promote a variety of propositions to the customers. Creation of and updating of an overall marketing report that includes marketing exposure

achieved, web stats, ticket promotions, headcount, e-newsletter stats and membership. Writing of marketing copy to promote the Trust both as a visitor attraction and a charity

working to conserve birds of prey. Coordination and creation of monthly e-newsletters, using Mailchimp. Coordination and creation of tri-annual members’ newsletters. Work with Office Manager to ensure all after-sales communication is relevant, accurate, up-to

-date and within brand guidelines. Manage, curate and promote customer opt-ins for communications, using Mailchimp and

Merac customer database. Extract data from Merac for marketing mailings and other requirements. Working with volunteers to support the work of the Marketing Team. Working with the Conservation and Communications Coordinator to communicate to all staff

and volunteers the brand guidelines.

Coordination of the photographic competition and liaison with entrants, ensuring the website is accurate and up-to-date.

Attend and represent the Trust at external exhibitions and events. Other duties as mutually agreed.

Person Specification:

This role would suit someone who is highly organised; able to be logical, analytical and structured, yet creative and imaginative; and able to write effectively for diverse audiences.

Skills and abilities:

Computer literate Essential

Strong skills in using Microsoft word, publisher and excel Essential

Experienced in editing videos and imagery for a variety of platforms, audiences and objectives using creative software, such as Adobe Creative Suite (Photoshop

and Premiere) and Canva.

Essential

Experienced with CMS systems (ideally Wordpress) and understanding of the importance of good SEO

Desirable

Experienced working with CRM systems and managing customer data Essential

Familiar with Google programmes including Analytics, Adwords and Search

Console

Desirable

Clear and concise written and spoken communication skills Essential

Good creative copy writer Essential

Confident communicating complex scientific topics in a clear and engaging way Desirable

Graphic design experience with a creative flair to create posters and leaflets Desirable

Experience:

Office experience and general administrative and clerical duties Essential

Marketing, media, design and PR experience Desirable

Social media management, including Facebook, Twitter, Instagram and YouTube. Experience using Hootsuite helpful.

Essential

Social media ad campaign management Desirable

Experience of working with people in a variety of different roles. In this role it will include working with the Bird Team, volunteers, members of the

management team, members of the board and visitors to the Trust.

Essential

Experience in brand management and understanding of the importance of managing reputation.

Desirable

APPLICATION

Please submit a CV together with a covering letter, noting the role for which you are applying,

to hr@hawkconservancy.org or by post to Human Resources, Hawk Conservancy Trust, Sarson

Lane, Weyhill, Andover, Hampshire, SP11 8DY.

Closing date for applications: midnight on Sunday 12 September 2021

Please Note: the position is subject to DBS (Disclosure and Barring Service) check and

references. Due to the location it is important to have your own transport.

Personal attributes and other requirements:

Customer-focused with an excellent understanding of the importance of good customer service and exceeding customer expectations.

Essential

Be a good team worker demonstrating loyalty and commitment to the organisation

and team members

Essential

High standards with a desire to complete tasks to your best ability, and lead and present the Trust brand in the best way possible.

Essential

Organised, structured, logical, methodical, analytical and pragmatic Essential

Resilience and ability to cope with multiple deadlines and competing pressures from

team members.

Essential

Enthusiastic and passionate about wildlife and birds of prey Desirable

Self-motivated and confident leading your own projects Essential

Over 18 years of age Essential