marketing and sale messaging conference 2012 welcome
DESCRIPTION
Joe Terry CEO Corporate VisionsTRANSCRIPT
Chief Executive Officer
WELCOME
JOE TERRY
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60
% Lost
% Won
% “No Decision” 60%
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YOUR COMPETITION
ISN’T WHO YOU
THINK IT IS.
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De!nition of Status Quo ˈstātəs ˈkwō
a cognitive bias; an irrational preference for the current state of affairs. A large body of evidence shows that an irrational preference for the status quo--a status quo bias--frequently affects human
decision-making.
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I CAN’T THINK -
Science has shown if emotions are shut out of the decision-making process, we’re
likely to overthink a decision and produce worse outcomes.
Our overloaded brains freeze when we have to make decisions.
MARKETING & SALES MESSAGING CONFERENCE
CHICAGO SEPT 18-20
Hosted by
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S H I F T H A P P E N S
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“We’re predicting the acquisition or demise of several of the 23 training
companies we cover. In fact, numbers of training companies, large and small, are
in a bad situation right now. Names you’d recognize. For many of them, it’s
going to get worse before it gets better—if it gets better.”
Dave Stein, ES Research
July 21, 2009
10 2010 2011 2012
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BREAKING THE STATUS QUO
“The conductor of an orchestra doesn’t make a sound… he depends on his
ability to make other people powerful.” Ben Zander
“You're not solving the problem. You're not even looking at the
problem.”
Don't listen too closely to those that are emo0onally a1ached to the status quo — it's possible that they're part of the problem.
Billy Beane - BREAKING THE STATUS QUO
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GREAT COMPANIES TAKING ACTION
AGAINST THE STATUS QUO
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GOALS FOR THE CONFERENCE Take action against your own Status Quo!
#1
Bring home one new idea you will take action on
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THOSE THAT TOOK ACTION
20% 33% 3X
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GOALS FOR THE CONFERENCE Take action against your own Status Quo!
#2
Network
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GOALS FOR THE CONFERENCE Take action against your own Status Quo!
#3
Have fun!
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De!nition of Status Quo ˈstātəs ˈkwō
a cognitive bias; an irrational preference for the current state of affairs. A large body of evidence
shows that an irrational preference for the status quo − a status quo bias − frequently affects
human decision-making.
60%
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GOALS FOR THE CONFERENCE Take action against your own Status Quo!
#1
#2 #3
One new idea
Network Have fun!
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Chief Executive Officer
THA
NK
YOU
JOE TERRY