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GETTING A GREAT RETURN FROM YOUR ONLINE MARKETING Tuesday, 24 April 12

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Page 1: Marketing and Social Media - Sign-up.to

GETTING A GREAT RETURN FROM YOUR ONLINE

MARKETING

Tuesday, 24 April 12

Page 2: Marketing and Social Media - Sign-up.to

SMS

Email

Facebook

Twitter

Google+

LinkedIn

Tumblr

Pinterest

0 1,500 3,000 4,500 6,000

Active Users (Millions) - Feb 2012

WHERE ARE YOUR AUDIENCE?

Tuesday, 24 April 12

Page 3: Marketing and Social Media - Sign-up.to

THE MARKETING CYCLE

Collect

Create

SendShare

Track

Tuesday, 24 April 12

Page 4: Marketing and Social Media - Sign-up.to

EASY WAYS TO COLLECT SUBSCRIBERS

Tuesday, 24 April 12

Page 5: Marketing and Social Media - Sign-up.to

Tuesday, 24 April 12

Page 6: Marketing and Social Media - Sign-up.to

TXT TRY + YOUR EMAIL ADDRESS

TO 61211

Tuesday, 24 April 12

Page 7: Marketing and Social Media - Sign-up.to

Tuesday, 24 April 12

Page 8: Marketing and Social Media - Sign-up.to

CREATING YOUR MESSAGES

Tuesday, 24 April 12

Page 9: Marketing and Social Media - Sign-up.to

SMSTime-sensitive; Short; Call-to-action

EMAILAdvance notice; Details; Links; Storeable

SOCIALShort; Interactive; Non-critical; Shareable

Tuesday, 24 April 12

Page 10: Marketing and Social Media - Sign-up.to

FROM NAME

FROM EMAIL

SUBJECT LINE

CONTENT

Tuesday, 24 April 12

Page 11: Marketing and Social Media - Sign-up.to

SENDING

Tuesday, 24 April 12

Page 12: Marketing and Social Media - Sign-up.to

Tuesday, 24 April 12

Page 13: Marketing and Social Media - Sign-up.to

Tuesday, 24 April 12

Page 14: Marketing and Social Media - Sign-up.to

MAKING THE MOST OF SOCIAL MEDIA

Tuesday, 24 April 12

Page 15: Marketing and Social Media - Sign-up.to

REACH

INTERACTIVITYAsk questions; Have a call to action

Edgerank; Retweets; Likes

VIRALITYContent - Photos!

Tuesday, 24 April 12

Page 16: Marketing and Social Media - Sign-up.to

ANALYSE YOUR RESULTS

Tuesday, 24 April 12

Page 17: Marketing and Social Media - Sign-up.to

UK AVERAGE EMAIL STATISTICS

Tuesday, 24 April 12

Page 18: Marketing and Social Media - Sign-up.to

@MATTMCNWWW.SIGN-UP.TO

Tuesday, 24 April 12

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