TAPIO’S JOURNEYTO BECOME A BUYER OF RUUKKI’S ROOF

TAPIO CONSIDERSHIS ROOF’S CONDITION

TAPIO STARTS TOGATHER INFORMATION

roof renovation

TAPIO’S VISIT TORUUKKI’S WEBSITEIS NOTICED

TAPIO STARTSTO SEE MOREOF RUUKKI’S ADSWHEN ONLINE

TAPIO NOTICESRUUKKI’S CAMPAIGN

CLICK!

TAPIO GIVES PERMISSIONFOR DIGITAL MARKETING

TAPIO IS NOTYET READY TO BOOK

BUT IS INTERESTED INGETTING MOREINFORMATION

AN ESTIMATION VISIT

THE NURTURING CAMPAIGN

BEGINS

BECAUSE OF THEDIGITAL FOOTPRINTTAPIO LEAVES,WE KNOW WHAT KIND OFINFORMATION HE’SINTERESTED IN

FOUR E-MAILS

THE SENDER ISROOFMASTER JOUKO, WHOHAS BEEN CHOSEN BASEDON TAPIO’S POSTAL CODE

TAPIO TAKESTHE BAIT

TAPIO BOOKSAN ESTIMATION VISITAFTER THE SECOND

E-MAIL

Hi! Tapio has bookedan estimation visit on 15.5. at 6:00 PM.

ROOFMASTER JOUKORECEIVES AN SMSCONSIDERING THE VISIT

Hi! Tapio has bookedan estimation visit on 15.5. at 6:00 PM.

ROOFMASTER JOUKOCOMES TO ESTIMATETHE CONDITIONOF TAPIO’S ROOF

TAPIO RECEIVESAN OFFER

ALSO FOR OTHERPOSSIBLE VENDORS

TAPIO LOOKS

FOR OTHEROFFERS AS WELL

TAPIO ASKS

DURING THE SUMMERTAPIO FORGETS THE WHOLERENOVATION PROJECT

RUUKKI DOESN’T

FORGET

IN OCTOBER TAPIORECEIVES AN SMSFROM JOUKOWITH AN OFFERHE CAN’T RESIST

Hi, Tapio! We have some unfinished roofbusinessesfrom the summer. If you order your roof renovation now, you'll get a free rainwater system in addition! Reply Y, if you're interested, or N, if the matter is no longer relevant.

Best regards, your roofmaster Jouko

Y

Hi, Tapio! We have some unfinished roofbusinesses from the summer. If you order your roof renovation now, you'll get a free rainwater system in addition! Reply Y, if you're interested, or N, if the matter is no longer relevant.

Best regards, your roofmaster Jouko

IF TAPIO HADNOT REACTEDON THE SMSHE WOULD HAVE

TO HIS LETTERBOX

GOT AN OFFERAUTOMATICALLY

TAPIO SEALSTHE DEAL

A RAINWATER SYSTEMAND FREE FINANCING

IN ADDITION TAPIO GETS

FOR A YEAR

THE RESULTSOF THE PROGRAM

=

OF LEADS DOUBLEDTHE AMOUNTX2

THE NUMBER0 OF LOST CONTACTSIN THE SALES FUNNELDROPPED TO ZERO

RESPONSE TIMEDROPPED FROM A WEEKTO LESS THANTWO DAYS

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