Marketing Basicso What is marketing? Marketing Researcho Marketing Researcho Planning for Marketing Researcho Data Collection: Primary Research Methodso Data Collection: Secondary Research Customers & Marketso Managing Customerso Consumer Buying Behavioro Business Buying Behavioro Targeting Markets Producto Product Decisionso Managing Products Distributiono Distribution Decisionso Retailingo Wholesaling and Product Movement Advertising & Promotiono Promotion Decisionso Types of Promotiono Advertisingo Managing the Advertising Campaigno Types of Advertising Mediao Sales Promotiono Public Relationso Personal Sellingo Types of Selling Roleso The Selling Process Pricingo Pricing Decisionso Setting Price Managing & Planningo Managing External Forceso Marketing Planning and Strategyo PLC and Marketing Planning Othero Internet Marketingo Global Marketingo Careers in Marketingo Marketing Educationo Operating a Marketing Business

o Marketing Basicso What is Marketing?o Marketing Researcho Marketing Research

o Planning for Marketing Researcho Data Collection: Primary Research Methodso Data Collection: Secondary Researcho Customers & Marketso Managing Customerso Consumer Buying Behavioro Business Buying Behavioro Targeting Marketso Producto Product Decisionso Managing Productso Distributiono Distribution Decisionso Retailingo Wholesaling and Product Movemento Advertising & Promotiono Promotion Decisionso Types of Promotiono Advertisingo Managing the Advertising Campaigno Types of Advertising Mediao Sales Promotiono Public Relationso Personal Sellingo Types of Selling Roleso The Selling Processo Pricingo Pricing Decisionso Setting Priceo Managing & Planningo Managing External Forceso Marketing Planning and Strategyo PLC and Marketing Planningo Othero Internet Marketingo Global Marketingo Careers in Marketingo Marketing Educationo Operating a Marketing Businesso Marketing Basicso What is Marketing?o Marketing Researcho Marketing Researcho Planning for Marketing Researcho Data Collection: Primary Research Methodso Data Collection: Secondary Researcho Customers & Marketso Managing Customers

o Consumer Buying Behavioro Business Buying Behavioro Targeting Marketso Producto Product Decisionso Managing Productso Distributiono Distribution Decisionso Retailingo Wholesaling and Product Movemento Advertising & Promotiono Promotion Decisionso Types of Promotiono Advertisingo Managing the Advertising Campaigno Types of Advertising Mediao Sales Promotiono Public Relationso Personal Sellingo Types of Selling Roleso The Selling Processo Pricingo Pricing Decisionso Setting Priceo Managing & Planningo Managing External Forceso Marketing Planning and Strategyo PLC and Marketing Planningo Othero Internet Marketingo Global Marketingo Careers in Marketingo Marketing Educationo Operating a Marketing Business

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