Group Pioneer

Group PioneerDirector of operation for Rehtom Inc Standing up almost all the time Constantly exerting yourself Working from 135 to unlimited hours per week Degrees in medicine, finance and culinary arts necessary No vacations The work load goes up on Thanksgiving, Christmas, New Year's and other holidays No time to sleep

2.7 million24 people9 days15 million viewsShareLikeComment1.3million timesAchievements for agency

based in Boston, Massachusetts

4-time winner of Adweek New England agency of the Year.

Achievement for company

How did they succeed?Right decision on timing and media channel.Have an touching viral video.Customizing product.

Timing and media channelApril 14, 2014.

1 month before Mothers Day.

Have enough time to spread that viral clip.

Analyze the video with AIDA model

They customized their product

FUN FACT