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Parks & Open Space System Plan Update Parks & Community Services Board September 10, 2015

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Page 1: Marketing & Communications Plan Update - Bellevue · 9/10/2015  · Plan Element Action •Demographic Profile and Future Population Trends •Natural Resource Characteristics •System

Parks & Open Space

System Plan Update

Parks & Community Services Board September 10, 2015

Page 2: Marketing & Communications Plan Update - Bellevue · 9/10/2015  · Plan Element Action •Demographic Profile and Future Population Trends •Natural Resource Characteristics •System

Parks & Community

Services Mission

We build a healthy community

through an integrated system

of exceptional parks, open

space, recreation, cultural arts

and human services.

Page 3: Marketing & Communications Plan Update - Bellevue · 9/10/2015  · Plan Element Action •Demographic Profile and Future Population Trends •Natural Resource Characteristics •System

Transformational Outcomes

Page 4: Marketing & Communications Plan Update - Bellevue · 9/10/2015  · Plan Element Action •Demographic Profile and Future Population Trends •Natural Resource Characteristics •System

Outreach Methods

• Statistically Valid Resident Surveys

• Open Web Survey

• Public Hearing / Public Meetings

• NextDoor Neighborhood Email

Distribution Groups

• Presentations

• Newsletters, Social Media, Web

Pages, Newspapers, Flyers

• Photography and Poetry Contest

Page 5: Marketing & Communications Plan Update - Bellevue · 9/10/2015  · Plan Element Action •Demographic Profile and Future Population Trends •Natural Resource Characteristics •System

Core Public Questions

• How do you use the parks

and open space system

today?

• What would you like to see

more of in the future?

Page 6: Marketing & Communications Plan Update - Bellevue · 9/10/2015  · Plan Element Action •Demographic Profile and Future Population Trends •Natural Resource Characteristics •System

Focus Areas

• Open Space, Greenways, Wildlife

Corridors and Trails

• Park Facilities

• Active Recreation Facilities

• Urban Parks Systems

• Waterfront Access

• Partnership Opportunities

• Historic, Cultural and Art Resources

Page 7: Marketing & Communications Plan Update - Bellevue · 9/10/2015  · Plan Element Action •Demographic Profile and Future Population Trends •Natural Resource Characteristics •System

Public

Hearing

Page 8: Marketing & Communications Plan Update - Bellevue · 9/10/2015  · Plan Element Action •Demographic Profile and Future Population Trends •Natural Resource Characteristics •System

Approach to Updating Elements of the Plan

Plan Element Action

• Demographic Profile and Future

Population Trends

• Natural Resource Characteristics

• System Inventory and Use Statistics

• Projects Completed since 2010

• Financing Capital Projects

• Maintenance, Renovation & Security

Update with current

information

• Goals and ObjectivesAlign with Park Board’s

2015 Comp Plan Update

• Public Participation Process

• Level of Service Analysis

Park Board focus for

September/October

• Capital Project RecommendationsPark Board focus for

October/November

Page 9: Marketing & Communications Plan Update - Bellevue · 9/10/2015  · Plan Element Action •Demographic Profile and Future Population Trends •Natural Resource Characteristics •System

Web Survey Results –

Top Tier Visits per Year6+ per yr 2+ per yr

Trail through forests, wetlands or

other natural areas70% 87%

Open area for unstructured play or

picnicking such as fields or plazas52% 75%

Community beach, waterfront park

or boat launch43% 76%

Playground 43% 56%

Park with display gardens 37% 72%

Page 10: Marketing & Communications Plan Update - Bellevue · 9/10/2015  · Plan Element Action •Demographic Profile and Future Population Trends •Natural Resource Characteristics •System

Web Survey Results - over the next

ten years, should City investments

be focused more on…

Acquiring new parkland and natural areas 56%

Developing and improving currently-owned

parks44%

Page 11: Marketing & Communications Plan Update - Bellevue · 9/10/2015  · Plan Element Action •Demographic Profile and Future Population Trends •Natural Resource Characteristics •System

Trail through forests, wetlands or other

natural areas80%

Community beach, waterfront park or

boat launch45%

Open area for unstructured play or

picnicking such as fields or plazas41%

Web Survey Results - Top Tier

Highest priority for city development

of parks and recreational facilities

Page 12: Marketing & Communications Plan Update - Bellevue · 9/10/2015  · Plan Element Action •Demographic Profile and Future Population Trends •Natural Resource Characteristics •System

Web Survey Results - Is there any type

of park or recreational facility you would

like to see more of?

Page 13: Marketing & Communications Plan Update - Bellevue · 9/10/2015  · Plan Element Action •Demographic Profile and Future Population Trends •Natural Resource Characteristics •System

Summary of topics submitted by

email and through NextDoor

• Maintain park security – feeling of safety

• More drinking fountains, trash cans and restrooms

with year-round access

• Covered play areas

• Off-leash dog areas

• Continue development of interconnected trail

systems

• Aquatic center

Page 14: Marketing & Communications Plan Update - Bellevue · 9/10/2015  · Plan Element Action •Demographic Profile and Future Population Trends •Natural Resource Characteristics •System

Thoughts

Reactions

Questions

Opinions

Page 15: Marketing & Communications Plan Update - Bellevue · 9/10/2015  · Plan Element Action •Demographic Profile and Future Population Trends •Natural Resource Characteristics •System

Next Month

• Receive additional public

outreach results

• Discuss updates to Capital

Project Recommendations list