marketing & communications update
DESCRIPTION
Marketing & Communications Update. Marketing & Communications Update: 2013 – 2014. Marketing District Collateral Material Advertising (print, online, television) Events Communications Website Publications Social Media. School Safety Training Drills Events Successes - PowerPoint PPT PresentationTRANSCRIPT
Marketing & Communications Update
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• Marketing– District Collateral Material
– Advertising (print, online, television)
– Events
• Communications– Website
– Publications
– Social Media
Marketing & Communications Update: 2013 – 2014
• School Safety– Training
– Drills
– Events
• Successes
• Challenges and Opportunities
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• Redesign philosophy– Develop consistent look and feel across all media to help establish
recognizable branding
– Give materials a more modern design, paired with traditional elements to show
Madison’s forward progress while maintaining a connection to our long tradition of
academic excellence.
– Strong use of photography featuring Madison students
– Extends beyond the page (District Office, Simis front office)
– Varied formats to increase visibility of materials
– Applied to website
– Integrated into videos
Marketing: Collateral Material
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• Print– Direct Mail/Flyers
– Newspapers/Magazines
– Placement
• Online– Website/Banner
– Branded Page
• Television– PBS
• Focus on Heights and Kindergarten
Marketing: Advertising
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• One-Time Events– Solar Ribbon Cutting
– Superintendent Forums
– APS Solar Announcement
• Discover Madison– Roughly doubled in size
– Extremely well received
• Kindergarten Roundup– Heights, Rose Lane, Simis, and MTA
increased
• 8th Grade Promotion• Registration Day• Staff Welcome Back Breakfast
Marketing: Events
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• Slideshow images as communication tool to showcase key information
• Leveraging Vimeo video
• Website alert system
Communications: Website
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• Madison Update– Updated look & feel
– More meaningful content
– Internal marketing
• Madison Scene– Updated look & feel
– More meaningful content
– ASPRA*tions Award Winner
• Press Releases– Updated template
– Leveraged for large news events
Communications: Publications
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• Facebook– Grew Audience Base – 727 from 522
– Part of Safety Communications
• Twitter– Grew Audience Base – 311 from 183
– Now picking up Retweets from
media and other entities
– Part of Safety Communications
Communications: Social Media
• Instagram– New this year
– 145 Posts to build photo base
– Will market to grow audience next year
(9 followers w/out marketing)
• Vimeo– Superior replacement for YouTube
– 913 total video views
@MadisonAZ facebook.com/MadisonAZ
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• Principals/Directors– FEMA ICS -100: Introduction to
Incident Command System (Fall 2013)
– Certification
• Secretaries– Auto-dialer training
– Auto-dialer incorporated into drills
School Safety: Training
Marketing Update - 5/20/2014
• Madison Safety Team– Active Shooter training (FEMA IS-907)
– Additional FEMA Certifications
– Tabletop Exercise Training
– Safety Coalition participation
– Summer Camp lockdown procedures
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• Fire– New log templates
– Fire Marshall review
• Lockdown– New log templates
– Procedure updates
– Red Bucket review
– Addition of practice auto-dialer calls
– DO drill with debrief
School Safety: Drills
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• Several throughout course of year
• Most recent three-site lockdown– MTA, Simis, and Rose Lane
– Website alerts
– Social media
– Auto-dialer
– News media
– Letters home
School Safety: Events
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• Discover Madison Tour
• Kindergarten Roundup• PBS Ad for Madison Heights
Language Immersion
• Simis front office
• New look and feel• 5 ASPRA*tions Awards in
first year
Successes
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• Student award recognitions process
• School event calendars
• Website
• Our own success• Customer service as part of
Marketing and Communications Planat Governing Board Retreat
Challenges & Opportunities
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Thank You!