marketing corporativo - pel turismo putre 2012 - corfo 2013
DESCRIPTION
El PEL “Turismo Putre 2012”, agrupó una totalidad de 20 microempresarios y microempresarias, localizados en la Provincia de Parinacota de la Región de Arica y Parinacota. La gran mayoría de estos beneficiarios y beneficiarias se encuentran en la Localidad de Putre, Comuna de Putre, ubicada a 149 Km. de la ciudad Arica,y 2.202 Km. de Santiago y a 3.500 m.s.n.m aproximadamente. El objetivo final que tuvo el programa es potenciar el desarrollo de la actividad turística y los servicios que se generan en torno a ella, ofreciendo un servicio integrado con los demás actores locales (públicos y privados). Aprovechando las condiciones naturales y culturales que presenta la Macro Región Andina en la Provincia de Parinacota. Esto se logró a través del desarrollo de competencias y capacidades de la empresa, sus trabajadores y la localidad, accediendo a inversiones que le permitan mejorar y aumentar su producción y servicios, y así acceder a nuevas oportunidades de negocios.TRANSCRIPT
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PROGRAMA DE EMPRENDIMIENTOS LOCALESPEL TURISMO PUTRE 2012
MARKETING CORPORATIVOARICA – CHILE
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PROGRAMA DE EMPRENDIMIENTOS LOCALESPEL TURISMO PUTRE 2012
MARKETING CORPORATIVOARICA – CHILE