1. 1 115 Sansome Street, Suite 600 San Francisco, California 94104 415 248 3170 November 21, 2012 DMEF Rebranding Project

2. 2 DMEF is rebranding itself with a new name, Marketing EDGE, in order to broaden its reach to prospective donors and participants. Background 3. 3 Develop new logo and branding elements that reflect the organizations mission and differentiators Must appeal to corporate donors, individual marketers, college and university faculty, college and university students New name and brand speak to all marketing, not only Direct Response Logo lockup must include the words: Educate, Develop, Grow and Employ Assignment 4. 4 Informal sampling of logos from nonprofits *Samples from Top 50 Nonprofit Logos List of 2012. Organizations large and small are included in this list. topnonprofits.com 5. 5 Aesthetically pleasing Communicates brand essence Timeless Simple and scalable Qualities of a successful logo 6. 6 Collegiate branch of the nationwide American Marketing Association Our crowd 7. 7 So many logos, so little time 8. 8 NG EDGE | GROW | EMPLOY MARKETING EDGE EDUCATE | DEVELOP | GROW | EMPLOY MARKETING EDGE EDUCATE | DEVELOP | GROW | EMPLOY Logo in color and grayscale LOGO 1: BUILDING BLOCKS NG EDGE | GROW | EMPLOY MARKETING EDGE EDUCATE | DEVELOP | GROW | EMPLOY MARKETING EDGE EDUCATE | DEVELOP | GROW | EMPLOY 9. 9 STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW MARKETING EDGE EDUCATE | DEVELOP | GROW | EMPLOY MARKETING EDGE EDUCATE | DEVELOP | GROW | EMPLOY MARKETING EDGE EDUCATE | DEVELOP | GROW | EMPLOY MARKETING EDGE EDUCATE | DEVELOP | GROW | EMPLOY Logo in header, palette and font Palette Font HELVETICA NEUE LT (CAPS) ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789 LOGO 1: BUILDING BLOCKS 10. 10 educate develop grow employ marketing e g d e ucate velop ow ploy educate develop grow employ marketing e g d e Logo in color and grayscale LOGO 2: BALANCE 11. 11 educate develop grow employ marketing e g d e educate develop grow employ marketing e g d e educate develop grow employ marketing e g d e Logo in header, palette and font Palette Fonts helvetica neue lt (lowercase) abcdefghijklmnopqrstuvwxyz 1234546789 helvetica neue lt condensed abcdefghijklmnopqrstuvwxyz 1234546789 STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW LOGO 2: BALANCE 12. 12 marketing e d g e EDUCATE | DEVELOP | GROW | EMPLOY keting d g e DEVELOP | GROW | EMPLOY marketing e d g e EDUCATE | DEVELOP | GROW | EMPLOY Logo in color and grayscale LOGO 3: FOUR LETTERS marketing e d g e EDUCATE | DEVELOP | GROW | EMPLOY keting d g e DEVELOP | GROW | EMPLOY marketing e d g e EDUCATE | DEVELOP | GROW | EMPLOY 13. 13 marketing e d g e EDUCATE | DEVELOP | GROW | EMPLOY marketing e d g e EDUCATE | DEVELOP | GROW | EMPLOY marketing e d g e EDUCATE | DEVELOP | GROW | EMPLOY Logo in header, palette and font Palette Font helvetica neue lt (lowercase) abcdefghijklmnopqrstuvwxyz 1234546789 STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW LOGO 3: FOUR LETTERS 14. 14 Logo in color and grayscale LOGO 4: TIGHT CROP 15. 15 Logo in header, palette and font Palette Font ITC AVANT GARDE GOTHIC STD (CAPS) ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789 STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW LOGO 4: TIGHT CROP 16. 16 Logo in color and grayscale LOGO 5: INTERLOCK 17. 17 Logo in header, palette and font Palette Font GOTHAM (CAPS) ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789 STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW LOGO 5: INTERLOCK 18. 18 Logo in color and grayscale LOGO 6: CHUNKY TYPE 19. 19 Logo in header, palette and font Palette Font GILL SANS STD ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789 STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW LOGO 6: CHUNKY TYPE 20. 20 Logo in color and grayscale LOGO 7: GROWTH 21. 21 Logo in header, palette and font Palette Font GESTA ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789 STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW LOGO 7: GROWTH 22. 22 MARKETING EDUCATE | DEVELOP GROW | EMPLOY MARKETING MARKETING EDUCATE | DEVELOP GROW | EMPLOY MARKETING EDUCATE | DEVELOP GROW | EMPLOY MARKETING EDUCATE | DEVELOP GROW | EMPLOY MARKETING EDUCATE | DEVELOP GROW | EMPLOY Logo in color and grayscale LOGO 8: X FACTOR 23. 23 Logo in header, palette and font Palette Font WHITNEY ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789 MARKETING EDUCATE | DEVELOP GROW | EMPLOY MARKETING EDUCATE | DEVELOP GROW | EMPLOY EDUCATE | DEVELOP GROW | EMPLOY STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW LOGO 8: X FACTOR 24. 24 Logo in color and grayscale LOGO 9: DIVIDERS 25. 25 Logo in header, palette and font Palette Font GOTHAM MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789 STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW LOGO 9: DIVIDERS 26. 26 Logo in color and grayscale LOGO 10: PALINDROME 27. 27 STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW Logo in header, palette and font Palette Font GOTHAM MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789 LOGO 10: PALINDROME 28. 28 115 Sansome Street, Suite 600 San Francisco, California 94104 415 248 3170 Thank you. 29. 29 Relatives known and unknown Marketing Edge Group Logo designed for boutique design firm located in central New Jersey. http://www.m-edge.com/ nationallawforum.com marketingedge911.com edge-market.com http://mktedge.blogspot.com/ http://www.themarketedge.net/ (408 area code) http://themarketingspot.com http://www.marketingedge.co.uk/