Chocolate bars. They're supposed to taste good, but can they also be good? We think so!

Our Climate Change Chocolate bar is meant to educate while tasting great. It comes in a wrapper with 15 tips for lightening your environmental impact. These helpful hints teach you how to save energy by making small changes to your daily habits.

And of course, thanks to Bloomsberry & Co., you can be sure the finest chocolate is attached to these green lifestyle lessons.

Climate Change Chocolate comes with a verified TerraPass offset of 133 pounds of carbon dioxide reductions, the average American’s daily carbon impact. We hope this small offset will be the first taste of a lower-carbon lifestyle for Whole Foods shoppers who decide to take responsibility for their climate change impact.In addition, the carbon emissions associated with the production and distribution of the chocolate bar has been balanced out.What factors will affect if this product is to be launched in India?

Marketing EnvironmentMarketing Environment Environment can be understood as everything that Environment can be understood as everything that

surrounds & impinges on a system”surrounds & impinges on a system”Marketing should be seen as a system which responds to environmental Marketing should be seen as a system which responds to environmental changes, else business may fail.changes, else business may fail.

Marketing environment consists of the actors & forces Marketing environment consists of the actors & forces external to marketing mgt. function of the firm that impinge external to marketing mgt. function of the firm that impinge on mktg. mgt.’s ability to develop &maintain successful on mktg. mgt.’s ability to develop &maintain successful transactions with it’s customerstransactions with it’s customers

•Assessment of business environment tends to gain increasing significance to validate strategic marketing management decisions. •The essential steps of the assessment are

- identification of environment factors, - qualitative analysis of primary factors and - quantitative assessment of marketing environment on the basis of multiple-criteria analysis.

•A system of evaluation of criteria and models has to be developed

•This helps to foresee comparative strength of distinguishedfactors (e.g. highly favourable to highly unfavourable,) and trends(directions) of their change

Macro

Micro

Internal

Demography

Economic

Cultural

Social

Technological

Natural

Suppliers

Legal

Political

Customers

Channels

Marketing

Competitor

ProdnHR

Finance

LEVELS OF MKTG. ENVI.LEVELS OF MKTG. ENVI.

INTERNAL ENVIRONMENT-----INTERNAL ENVIRONMENT-----

Factors existing within others functions of their own firm, Factors existing within others functions of their own firm, consisting of Employees, Equipment, Finances etc. consisting of Employees, Equipment, Finances etc. Scanning of internal envi .means understanding the Scanning of internal envi .means understanding the policies, procedures, systems existing within the policies, procedures, systems existing within the organisationorganisation

THE MICRO-ENVIRONMENTTHE MICRO-ENVIRONMENT

MICRO ENVIRONMENT----describes those MICRO ENVIRONMENT----describes those elements which directly impinge on a elements which directly impinge on a company. company.

1) Customers-----1) Customers-----

2)Intermediaries--2)Intermediaries--

3)Suppliers--------3)Suppliers--------

4)Competitors---- 4)Competitors----

THE MACRO-ENIRONMENTTHE MACRO-ENIRONMENT

Describes factors which are beyond the immediate envi.represents general Describes factors which are beyond the immediate envi.represents general forces/pressures rather than institutions with which organizations relate directly. forces/pressures rather than institutions with which organizations relate directly.

Also has an impact on micro forces. Complex & independent typeAlso has an impact on micro forces. Complex & independent type..1)Political & Legal Envi. 1)Political & Legal Envi. –– laws, govt agencies, pressure groupslaws, govt agencies, pressure groups

2)Demographic - 2)Demographic - population literacy, occupations, age, population literacy, occupations, age,

3)Technological &Economic –3)Technological &Economic – purchasing power, credits, prices, debts, purchasing power, credits, prices, debts, savings savings

4)Social & cultural forces – 4)Social & cultural forces – beliefs, values, social systems, castes, beliefs, values, social systems, castes, languages languages

5) Natural – 5) Natural – pollution, shortage of raw materials, energy costs,pollution, shortage of raw materials, energy costs,

For construction companyFor construction companyMarketing environment components and the determining essential factorsMarketing environment components and the determining essential factors

– Political environment Political environment Membership Membership Stability of GovernmentStability of Government Influence of political parties on construction business Influence of political parties on construction business Corruption factorCorruption factor

– Social environment :Social environment : Implementation of social programmes Implementation of social programmes Demographic situation Demographic situation Problem of skilled construction workers Problem of skilled construction workers Migration processes Migration processes

– Economic environment :Economic environment : GDP growth GDP growth Level of population income Level of population income Investment climate Investment climate Development of free economic zones Development of free economic zones Size of taxes, their change Size of taxes, their change Public procurement Public procurement

For construction companyFor construction company

Ecological environment :Ecological environment :– State of infrastructure State of infrastructure – Environmental requirements Environmental requirements – Specific requirements to constructionSpecific requirements to construction

TechnologicalTechnological environment : environment :– Use of innovationsUse of innovations– Priority of progressive technologiesPriority of progressive technologies– Updating of machinery Updating of machinery

Legal environment :Legal environment :– Legal regulation of competition Legal regulation of competition – Laws on construction industry Laws on construction industry – Institutional decisionsInstitutional decisions

Specify and explain the micro & macro Specify and explain the micro & macro environmental forces affecting marketing mix of environmental forces affecting marketing mix of the following in India:the following in India:

Pizza HutPizza Hut NDTV ProfitNDTV Profit LIC of IndiaLIC of India

ENRON CASE