marketing france april 2013
DESCRIPTION
Marketing France April 2013. Agenda. Events calendar Annual events Mobility event Other events Marketing tools Drive Arbor results Social networks. Fortinet Road show. Fortitour : 9 free training for the resellers - PowerPoint PPT PresentationTRANSCRIPT
Marketing France April 2013
Agenda1. Events calendar
a. Annual eventsb. Mobility eventc. Other events
2. Marketing tools3. Drive4. Arbor results5. Social networks
mars avril mai juin Juillet
1formation Gratuite LogRhymth
2 Mobility event3
4
Fortitour STRASBOURG/Fortinet Acropolis Forum PARIS Nantes event
5 6 7 8
9
Fortitour NANTES/Webex mobileIron/ soirée fournisseurs/Arumtec et Fortinet
10
11 Webex Imperva/Fortinet et SNS Forum LYON
12 Fortitour LILLE 13 Webex logRhythm webex Aerohive/Nomios 14 Fortitour CAEN 15 Webex Arbor
16 FireEye/Imperva avec NES/Webex Infobblox FortiTour Cabourg
17
18 Fortitour PARIS/webex Tufin Forum TOULOUSE
19 Fortitour BORDEAUX
20 Fortitour TOULOUSE Forum MARSEILLE AIX 21 Expert Day PAN 22
23 Les universités FireEye Fortitour Lille
24
25 Fortiwifi Paris Workshop AEROHIVE Launch Silver Peak Velocity
26 Fortitour LYON ARSsystemes Proofpoint event in Toulouse
27 Fortitour MARSEILLE
28Webex Aerohive/Imperva avec NextiraOne
29
Fortinet Road show• Fortitour : 9 free training for the resellers • Objectives : present new products and
new features + networking 19 mars Bordeaux – 20 mars Toulouse 26 mars Lyon – 27 mars Marseille 4 avril Strasbourg – 9 avril Nantes 18 avril Paris 16 mai Cabourg – 23 mai Lille
• 1st result : 220 registrations
Exclusive Networks annualevent - june• Les Forums des nouvelles techno in
june• Objective : resellers meet our vendors• 250 resellers and 14 vendors
Workshop 25mn + face to face 4 juin Paris – France Amériques 11 juin Lyon – Plate-Forme 18 juin Toulouse - Pullman 20 juin Marseille Aix – Château Pioline
Vendors list : Fortinet, PAN, Silver Peak, CA, Quantum, Proofpoint, LogRhythm, Aerohive,Nimble Storage, Tufin, Zscaler, HID/Actividentity, Infoblox,FireEye.
Mobility event• Customers event – 2nd july• Presentation – IDC…and speed dating by group with each vendors during 15 mn
Palo Alto NetworksFortinetFireEyeLogRhythmMobileIronAerohiveZscaler
Workshop &transfer of infomation
Webex
10/15 attendees
Customers events with one reseller
Customers webexwith one reseller
Marketing Tools for the resellers
Marketing Tools for the resellers
Arbor Results 1st emailer (telemarketing campaign)
13 leads 5 survey 106 click/opens
2nd emailer (end users and resellers) 26 registrations and 6 attendees 128 click/opens
3rd emailer (just end users) 5 downloads 91 click/opens
Social Networks1. Linkedin – international professional
network – user and group2. Viadeo – french professional network –
user and group3. Facebook – b to c 4. Twitter – mini blog
Challenge 2 promotions in progress
Palo Alto Networks – 200 points/meeting and 50 for the company – start in march
AeroHive – 150 points/ meeting – start in april Proofpoint – 200 points/meeting – will start at the end of april
• Results : 70 resellers invited/10 registrations/3 rejections and often it’s big reseller like Telindus or Orange
• 4 normal users active and 10 pending• 0 event• Issues : it’s not easy to push the resellers to register and invite their
team – automatic email no customized – no possible to contact again the resellers – no really motivated (EXN sales person and resellers)