marketing in 8 seconds or less
TRANSCRIPT
![Page 1: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/1.jpg)
Marketing in 8 Seconds or Less
Perfect Marketing Equation© All Rights Reserved.
![Page 2: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/2.jpg)
Marketing isn’t an option – it’s unfortunate that many
think of it that way.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 3: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/3.jpg)
One of the reasons marketing doesn’t get the attention it
deserves is because it’s hard work.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 4: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/4.jpg)
It’s especially hard these days, have you noticed that the entire
landscape of business has completely changed?
www.perfectmarketingequation.com © All Rights Reserved.
![Page 5: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/5.jpg)
Complacency is Dead
www.perfectmarketingequation.com © All Rights Reserved.
![Page 6: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/6.jpg)
I find it amazing that people still believe and blame the concept of a bad economy for their current
struggles.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 7: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/7.jpg)
Here’s a newsflash, the economy isn’t bad – it has
changed.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 8: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/8.jpg)
It isn’t changing back.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 9: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/9.jpg)
You must learn to do business in this climate.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 10: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/10.jpg)
One of the things the recession left behind was a
magnifying glass.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 11: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/11.jpg)
All the people that were running their businesses badly and perhaps were
way too complacent – got a rude awakening and perhaps a pink slip.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 12: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/12.jpg)
There isn’t a place for complacency in the new
economy.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 13: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/13.jpg)
Which reminds me of one of my favorite quotes….
www.perfectmarketingequation.com © All Rights Reserved.
![Page 14: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/14.jpg)
“The arrogance of success is to think that what we did
yesterday is good enough for tomorrow.” - William Pollard
www.perfectmarketingequation.com © All Rights Reserved.
![Page 15: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/15.jpg)
The Birth of the 8-Second Attention Span
www.perfectmarketingequation.com © All Rights Reserved.
![Page 16: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/16.jpg)
Something major took place after the recession – the deluging of information. It’s slung at us left
and right constantly.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 17: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/17.jpg)
To add insult to injury we’re so connected digitally that we’ve lost
a little of our human touch.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 18: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/18.jpg)
We’ve lost the ability to pay any real attention.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 19: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/19.jpg)
So here we are in the digital age and it has changed everything. It has changed the way we think, the way we receive information,
and the way we do business.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 20: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/20.jpg)
In the digital age, marketing is no longer about grabbing
attention, it’s about holding it.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 21: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/21.jpg)
The word on the street is we now have an attention span of 8 seconds – the same as a
goldfish.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 22: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/22.jpg)
So if you’re struggling to reach your market and get new
customers this could very well be the cause.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 23: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/23.jpg)
Especially if given all the changes that have taken place, you’re still doing business the
same old way.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 24: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/24.jpg)
Marketing in 8 Seconds
www.perfectmarketingequation.com © All Rights Reserved.
![Page 25: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/25.jpg)
To be successful in the 8-second attention span business
environment you have to hyper focus on a specific target
market.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 26: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/26.jpg)
It’s time to close in on a niche market because generic
marketing to the masses won’t cut it.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 27: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/27.jpg)
You have to be very targeted and specific if you’re going to cut
through the noise. Everything you do has to be designed to talk
straight to that market.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 28: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/28.jpg)
To be successful marketing in today’s world you have to speak in your target market’s language,
not yours.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 29: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/29.jpg)
The 80/20 Rule
www.perfectmarketingequation.com © All Rights Reserved.
![Page 30: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/30.jpg)
The Pareto principle known as the 80-20 rule states that 80% of
outcomes can be attributed to 20% of the causes.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 31: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/31.jpg)
This can also be translated to 20% of your customers generate 80% of your sales. So what if you really focused hard on that 20%?
www.perfectmarketingequation.com © All Rights Reserved.
![Page 32: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/32.jpg)
So many people believe that when they do this – they’ll leave
something on the table, that they’ll lose business.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 33: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/33.jpg)
Nothing could be more further from the truth. You’ll gain more.
You’ll get business easier.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 34: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/34.jpg)
You’ll have the opportunity to be an expert – to stand out.
www.perfectmarketingequation.com © All Rights Reserved.
![Page 35: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/35.jpg)
How will you market your business in the 8-second
attention span world?
www.perfectmarketingequation.com © All Rights Reserved.
![Page 36: Marketing in 8 Seconds or Less](https://reader038.vdocument.in/reader038/viewer/2022110220/542990768d7f72714e8b7bca/html5/thumbnails/36.jpg)
www.perfectmarketingequation.com © All Rights Reserved.
I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com. I have tons of free training an educational tools for entrepreneurs.
Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.