Presented ByNEIL PATEL Chief Marketing Officer

Neil Patel Digital

Marketing in the Age of Zillow

MARKETING IN THE AGE OF ZILLOW: HOW TO GENERATE SALES WITHOUT RELYING ON THE BIG REAL ESTATESITES

Neil Patelneil@neilpatel.com

@neilpatel #NeilPatel

The Co-FounderofCrazy Egg, KISSmetrics,Quick Sprout & HelloBar

I’ve helped companies likeAmazon, NBC, GM, HP and Viacomgrow their revenue.

I’ve driven over 800,000,000 “wallet-out, ready-to-buy”visitors to my clients’websites

I’ve also worked with Facebook, Microsoft, eBay, Yahoo, SalesForce and Intuit.

I was recognised as a top 100 entrepreneur under the age of 30 by President Obama.

I also helped CheezburgerMedia reach 500 millionpage views a month

Traffic for the last 31 days

You can beat Zillow with a blog!!!!!

Neil Patel

Step#1: Pick a Platform

Choose WordPress

Step#2: Create Content

8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your post.

http://bit.ly/1xmUHum

1. Numbers and negative words increase CTR2. Keep them under 65 characters for search3. Make your headline match the content4. Odd numbers perform better than even5. Aim for 6 word headlines6. Avoid words with multiple meanings7. Include power words and adjectives

Headline Rules

5 Shocking Facts That Will Change Your Approach to Real Estate Investing

1. Numbers and negative words increase CTR2. Keep them under 65 characters for search3. Make your headline match the content4. Odd numbers perform better than even5. Aim for 6 word headlines6. Avoid words with multiple meanings7. Include power words and adjectives

Headline Rules

Create content that teaches

Writing one good piece of content isn’t enough, you consistently have to be awesome.

Be Consistently Awesome

Create a conversation

• Write posts that are over 2200 words• Use 3 to 5 headings throughout your post• Wrap your posts up with a conclusion• Create infographics

What else?

The average web page thatranks number 1 on Googlecontains 2,416 words

http://bit.ly/1bQL13C

4,544,951 visitors and 57,395 backlinks from 4,862 unique

domains

5000 Tweets6000 Likes

1 Radio Show

2000 Tweets600 Likes

300 LinkedIn Shares

2000 Tweets1000 Likes

366 LinkedIn Shares

• Keep them visual… limit the word count• Make complex information easy to understand• Have 5 to 6 main points• Make sure the points flow well together• Use simple colors• Put your logo and URL at the bottom

Infographic tips

Why create an infographic when you can pay $500 to get one created for you.

Neil Patel

1. Use “you” and “I”2. Ask a question3. Respond to comments

Don’t forget about comments

Step #3: Collect Emails

• Emails drive 40% of the blogs revenue• Email subscribers are responsible for 35.7% of

the blogs comments• 34% of social shares came from email

subscribers• Email subscribers will be your most loyal

readers

Stats from QuickSprout.com

Percentage of email traffic… on a bad month

5 out of every 100 visitors should convert into an email subscriber.

Neil Patel

Newsletter boxes

Sidebar options

Popups

Header optins

Content upgrades

Content upgrades

Landing pages

• Create journey for people to follow• If you can’t create a journey offer a guide or a

course• Try to use as many email collection methods as

possible• Popups and content upgrades will generate

most of your emails

Email tips

Step #4: Promote Your Content

NutritionSecrets.com 35,419 visitors in 30 days

Ideal time to post?

Ideal time to send emails?

Email template

Ideal time to share on the social web?

For every 1000 words of content your create you should link out to 25 sites.

Neil Patel

Hey John, I just wanted to let you know I’m a huge fan of your work. So much that I even linked to you in my latest blog post, [insert URL]. Feel free to share it if like the post.

Your number one fan, Mike

Don’t forget to send an email

Tweet, Tweet

Find popular articles

Click “view sharers”

Shoot them an email

Shoot them an email

Your response

Translate your content

41% increase in search traffic

I’m going after Brazil…

• Go for big populations• Look at each countries GDP• Partner with locals to ensure quality• Build links from other sites within that region• If possible leverage manual translation

Translation tips

Don’t forget to cross link

Go after the big keywords

• Focus on high quality content (guides)• Spend time and money on design• Cross link within content and in your sidebar• Don’t stress about anchor text• Only cross link when it makes sense

Cross linking tips

Step #5: Generate Income

Don’t optimize for just short term income, think long term

Don’t be lazy

Use popups

Add in some call to actions

And a popular posts section

And exit popups

Test Hellobar

Drive visitors to sales pages

Drive visitors to sales pages

Drive visitors to sales pages

Drive visitors to sales pages

Drive visitors to sales pages

• Only put out content you are proud of, if you hate it others will as well

• Collect leads, that’s where the money is.• Build a brand your kids would be proud of.• Please, answer your emails and calls… fast• Text people back when you are busy• Don’t write off your leads even if they seem small

General real estate blogging rules

Thank you for attending!

Neil Patel

Presented ByNEIL PATEL Chief Marketing Officer

Neil Patel Digital

Marketing in the Age of Zillow