marketing in the google era
DESCRIPTION
Helpful guide covering SEO, SEM and marketing a small business in the Google Era.TRANSCRIPT
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Marketing in theGoogle Era
How To Achieve Top Search Engine Results
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Find websites, blogs
Find people
Find locations, maps
Find images
Find videos
People use Google to...
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Search Engine Optimization
Key to any successful Internet Marketing Strategy.
Process of strategic placing, analysis and working of
keyword of text on a particular website to enable
optimum search engine rankings.
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Organic Search Engine Results
Natural search results are free and get 4X as much traffic
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On page optimization
Off page optimization
Both have equal importance
Popular Strategies
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On Page Optimization
Contains all the elements and factors in good search
engine ranking which you control - your CONTENT.
Examples are:
Title
Description
Page Names ( my-very-important-webpage.html )
Sitemap
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Having good, well-produced content on your website is your first priority
Content includes audio, video, text and images.
Content is King
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Content Development
Create an Excel spreadsheet
to organize your content
Write down a list of potential
titles or pieces of content
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Well-written content and carefully selected keywords are the keys of a balanced on-page strategy
Use keyword research tools to find the most searched for terms in your industry
Keywords are Queen
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Keyword Research
Start an Excel spreadsheet to
manage all your keywords
Organize keywords into groups
by topic or subject matter
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Website Content Ideas
� If you are selling products, you could create a web page or video for each type of product you sell.
� If you are selling consulting services, you could develop a case study or audio recording of how you solved a difficult problem for a customer.
� If you are non-profit website, you could write about existing projects and future plans for your organization.
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Off Page Optimization
Contains all the elements and factors in good search
engine ranking which you don’t directly control...
You can influence others to help you
Examples are:
Directory listings (Yahoo! Directory, Best of the Web)
Press releases (PRWeb, PR.com)
Links pages on related websites
Reviews on blogs
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Elements of Off Page Optimization
� Link Popularity: How many links point to your website?
� Link Relevancy: Are the links from websites in the same industry or from authority websites?
� Anchor Text: The active text used to enable the link to your website. Does is say your business name or keyword?
� Search Engine Saturation: How many pages to you have included in Google? A website with more pages is perceived to be more authoritative.
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The Value of Links
Many search engine marketers consider that links are the most important factor in getting those all important natural (non-paid) search engine results.
Authority Links
Directory Links
Reciprocal Links
Press Release Links
Blog Links
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Action Items
Dominate your industry by focusing on search engine optimization.
Organize your existing content
Discover which keywords are most searched for
Get links from blogs, press releases and other websites
Track your success using Google Webmaster Central and Google Analytics - FREE!
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Thank You!
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How To Achieve Top Search Engine Results
Marketing in theGoogle Era