marketing innovation drives growth in manufacturing
TRANSCRIPT
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Transformation in Manufacturing
Manufacturers: Marketing innovation can bring you the next round of growth
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Housekeeping• Chat box is available if you have any questions• There will be time for Q&A at the end • We will be recording the webinar for future
viewing • All attendees will receive a copy of the slides /
recording
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Today’s Moderator & Speakers
Debbie QaqishChief Strategy OfficerThe Pedowitz Group
https://www.linkedin.com/in/dqaqish/
@debbieqaqish
Bryan GasslerDirector of Global Marketing
Communications Xylem
https://www.linkedin.com/in/bryangassler/
@bmgassler
Peter Bell Manufacturing Industry,
Marketo
https://www.linkedin.com/in/peterbel/
@peterbel
Kelly DicksonGlobal Revenue Marketing
Operations CommScope
https://www.linkedin.com/in/kelly-dickson-1610a523/
@CommScope
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Drive Sales and Marketing alignment to capture leads
Manage and deliver an excellent customer experience
How Marketing needs to change to deliver value
Agenda
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Manage and deliver an excellent customer
experience
As a manufacturer how have you developed a true understanding of
buyer needs and interests?
Bryan Gassler Kelly Dickson
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How are you investing in influencing business
purchasers to build preference for your
products and solutions?
Manage and deliver an excellent customer
experience
Kelly Dickson Peter Bell
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What are you doing to communicate higher
value-added and knowledge-based view
of your solutions?
Manage and deliver an excellent customer
experience
Bryan GasslerPeter Bell
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Buyers are no longer calling sales for
information. How has Marketing, using
Marketing Automation, closed this gap?
Manage and deliver an excellent customer
experience
Peter Bell Kelly Dickson
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Drive Sales and Marketing alignment to capture leads
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Drive Sales and Marketing alignment to
capture leads What do you measure today that is different
from the past?
Bryan Gassler Kelly Dickson
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How has the move to a data driven culture in sales and marketing
contributed to growth?
Drive Sales and Marketing alignment to
capture leads
Bryan GasslerPeter Bell
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Are you using insight into which activities are generating revenue and
which aren’t ? What have you stopped
doing?
Drive Sales and Marketing alignment to
capture leads
Bryan Gassler Kelly Dickson
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How is the relationship between sales and
marketing evolving?
Drive Sales and Marketing alignment to
capture leads
Bryan GasslerPeter Bell
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How Marketing needs to change to deliver value
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How Marketing needs to change to deliver value
Debbie QaqishChief Strategy OfficerThe Pedowitz Group
https://www.linkedin.com/in/dqaqish/
@debbieqaqish
Bryan GasslerDirector of Marketing
Xylem
https://www.linkedin.com/in/bryangassler/
@bmgassler
Peter Bell Manufacturing Industry,
Marketo
https://www.linkedin.com/in/peterbel/
@peterbel
Kelly DicksonGlobal Revenue Marketing
Operations CommScope
https://www.linkedin.com/in/kelly-dickson-1610a523/
@CommScope
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Q&A
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“Most executives in the manufacturing industry are laggards when it comes to understanding the new buyer’s habits and how they apply to go-to-market strategy and tactics … the window of opportunity is open for modern, bold executives willing to change the way they interact with their target audience.”
Bruce McDuffee’s The Manufacturer’s Growth Manifesto
Where are you on your Journey? Take the assessment: http://revmarketer.pedowitzgroup.com/Manufacturing-Marketing-Assessment.html
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Thank You !
Debbie QaqishChief Strategy OfficerThe Pedowitz Group
https://www.linkedin.com/in/dqaqish/
@debbieqaqish
Bryan GasslerDirector of Global
Marketing Communications Xylem
https://www.linkedin.com/in/bryangassler/
@bmgassler
Peter Bell Manufacturing Industry,
Marketo
https://www.linkedin.com/in/peterbel/
@peterbel
Kelly DicksonGlobal Revenue Marketing
Operations CommScope
https://www.linkedin.com/in/kelly-dickson-1610a523/
@CommScope