marketing integration for garden centers
TRANSCRIPT
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yourmindframe.com
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www.kylelacy.com
@kyleplacy
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#anlaclinic
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73%Consumers prefer
mail for product / sale announcements
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75%Social media users say email is the best way
for companies to communicate
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138%increase in spending byemail consumers than traditional consumers
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18%Consumers prefer
email for product / sale announcements
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300,000New Twitter Accounts
Created Every Day
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+600 MFacebook Accounts
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55,177,90040-64 year olds who
are on Facebook
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However...there is a problem
with statisticsand trends
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We focus everything on demographic,
geographic, and transactional.
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It is about WHO instead of how many
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5 Sides to Direct Response• Psychological• Transactional• Generational• Geographical• Aspirational
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Data should be used not only to reportbut to inform
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Starting to Capture• Current Customer Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution
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Capturing is about engagement with
people
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Loyalty is not about them being loyal to you...
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It is about listening for the content THEY want to...
hear, consume, and remember.
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Educate the people on what you offer, how
and why
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Stories give us context and context helps us
understand things
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Stories inspire more people to action
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Compel to opt-in and JOIN the community or
movement
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Community DevelopmentIdeas?
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Ask individuals to purchase via mail, email, Facebook, Twitter, and text
messaging
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They first need to be involved in the process
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in order to deliver the right messaging, technology, and
product
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Allow new and past customers to share
their experience working with your
company
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Creating brand advocates is just as
important as creating brand awareness
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Steps Towards Integration• Website with Content Management
System and Blog• Email Newsletter• Facebook Business Page• Twitter Distribution Channel
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Connect With Me• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Company: YourMindFrame.com• Email: [email protected]• Phone: 1-765-610-5965