Marketing RecruitingUGBA 198

Haas School of Business

UC Berkeley

Marketing Roles

• Digital Marketing

• Social Media Marketing

• Analytics Marketing

• Product Marketing

• Field Marketing

• Corporate Marketing

• Brand Marketing

Typical Process

Applying

Initial Contact

Interviews

Offer Extended

Where and how to apply?

• Where?– Callisto

– LinkedIn Jobs

– Company Website

• How?– Cold applying

– Applying with lead (recruiter)

– Applying with referral

Work Submission

• Resume

• Cover Letter

• Marketing Portfolio

• References

• LinkedIn Profile

The Interview

• Screening – Phone

– 1x 15-30 minutes

• First Round– Phone

– 1x 15-30 minutes

• Second Round– Skype / In-Person

– 2x 30 minutes

Core Three

Marketing Knowledge

Leadership Aptitude

Cultural Fit

Marketing Interview

• Fit Questions

• Behavioral Questions

• Technical Questions

Fit Questions

• Goal: Assess your preparedness and cultural fit

• Key to success: research, research, research

Fit Sample Questions

• Tell me more about yourself.

• Why are you interested in working at Microsoft?

• How did you find out about this opportunity?

• Tell me one of your strengths and weaknesses.

• Do you prefer independent or collaborative work?

Behavioral Questions

• Goal: Predict future performance with past behaviors

and assess cultural fit

• Key to success: telling a story that highlights

leadership competency

• STAR Model

Situation Task Action Results

Behavioral Sample Questions

• Tell me a time when you worked well under pressure.

• Describe a decision you made that wasn't popular and

how you handled implementing it.

• Give an example of how you set goals and achieve them.

• Give an example of how you worked on team.

• What do you do if you disagree with someone at work?

Technical Marketing Questions

• Goal: Evaluate knowledge about marketing and industry

• Key to success: Acknowledge assumptions, macro/micro

perspective, utilize frameworks, answer with confidence

• Background Competitive Landscape Frameworks

Marketing Mix

Situational Analysis

IMC Strategy

SWOT

Technical Sample Questions• Product Assessment

– What was a product that was marketed well?

– What was a product that was marketed poorly?

– What was a poor product that was marketed well?

– What was a good product that was marketed poorly?

• Other Types– How much revenue does Google make in Gmail ads daily?

– What is the customer lifetime value of an Amazon user?

– What type of channel distribution is best for the iPhone?

The Offer

• Compensation: $10-$30/hour

• Relocation and corporate housing

– Rare, but does happen for enterprise companies

• Traveling stipend

– BART, Amtrak, CalTrain, VTA, Commuting

• Other perks

– Food, intern social events, company products

Q&As