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Raven Guru
2016
Marketing Leadership as a Service
Raven Guru Marketing – Marketing Leadership as a Service 1
Marketing Leadership as a Service
A Fractional or Acting CMO may be just what your business needs
Raven Guru Marketing provides interim marketing leadership to
address the short term marketing needs of a business. A
Fractional or Acting CMO can quickly address marketing
shortcomings and align your strategy and resources to implement
marketing plans that support the company vision and products. As
a Fractional CMO, we are able to bring executive marketing
experience to the CEO and executive staff in support of the
company vision and strategy immediately. Hiring a Fractional
CMO is convenient, cost effective and retains a results driven
executive.
Acquiring a CMO can be time consuming, expensive and may not
be a harmonious match with the executive team. Moreover, a
Fractional CMO can assist in determining the timing for hiring a
permanent CMO and participate in the hiring process. Businesses
that lack strong marketing leadership lose sales and revenue due
to poor planning and execution. Seasoned marketing executives
can provide the leadership and execution that result in successful
marketing programs and sales. Since Interim CMOs are hired to
deliver against specific goals, they are able to work through
complex situations to deliver much needed outcomes.
Look for the Fractional CMO to provide:
Go-To-Market strategy and implementation targeting SMBs,
enterprises and carriers
Company image and brand clarification, creation or
transformation
Brand audit that examines products, competitive landscape,
customer demand and expectations, new business
opportunities and future challenges
Development or expansion of new sales channels, vertical
markets, partnerships or alliances
Chief Marketing
Officer
Compensation
Average CMO salary in the
US is $164,600 per year.
Average CMO total annual
compensation is $199,000
per year.
With a Fractional CMO, you
pay for the time or results
you need AND no more.
Raven Guru Marketing – Marketing Leadership as a Service 2
Sales enablement and demand generation programs to grow
sales and close deals
Pre and/or post acquisitions, mergers or divestitures market
analysis
Marketing plan, budget analysis and cost containment
strategies resulting in company savings and reallocation of
marketing and product management resources
Review of Marketing organization and compensation packages
(salary, MBOs and bonus) to measure effectiveness and
alignment with company performance indicators
Market analysis to advise CEO and Board for new, mature or
under consideration products and technologies
Guide product development, market penetration, monetization
structure and customer experience process
The Raven Guru Marketing Leadership as a Service program
provides an interim CMO for businesses to utilize a senior
marketing executive on a temporary basis to leverage their
expertise without making a permanent commitment.
Available CMO expertise covers telecommunications, mobile
communications, high-tech, cloud computing, interactive media,
social media, and B2B product promotions and sales.
Rather than walk the path alone or without superior marketing
leadership, secure a Fractional CMO.
Fractional CMO Services
Market Insight to complement Company Vision
Market Segmentation
Customer identification
Margin and profitability benchmarks
Solutions, Products and Services Analysis
Marketing Audit
Organizational review
Functional capabilities
Software and Tools review
Why Hire a Fractional
Chief Marketing
Officer?
Budget Constraints prevent
permanent hire
Need to expand knowledge and
resources quickly
Changing strategy requires
independent expert review
Marketing is not producing
desired results
Need only one or more pieces of
the grand marketing puzzle
Leadership
Ideas
Execution
Raven Guru Marketing – Marketing Leadership as a Service 3
Communications platforms (website, intranet, portals,
extranet, etc.)
Budget review
Marketing Strategy to determine the path to revenue growth
Market size and estimates
Company branding and messaging
Product positioning and value proposition
Customer acquisition
Marketing Execution Leadership
Advertising Campaigns
Collateral development and distribution
Digital Marketing
Inbound Marketing
Social media and blogging
Marketing events, tradeshows and activities
About Raven Guru Marketing
Raven Guru Marketing helps you achieve Marketing Excellence by
addressing each marketing discipline with highly effective
planning, design and execution.
At Raven Guru, marketing is our passion. It allows us to
demonstrate our intelligence through information analysis,
creativity and artistry through the development of brands and
graphics, and releases our entrepreneurial spirit through the
creation of marketing and sales campaigns that generate valued
revenue.
The Raven Guru Mission
“Simplify the complex world of Marketing by integrating its
disciplines and tactics into a winning approach that is unique for
every business.”
CONTACT US at [email protected] or visit www.ravenguru.com for more information.
Fractional Chief
Marketing Officer
Value
Market Insights
Competition
Technology
Segmentation
SWOT Analysis
Strategy
Company
Product/Solution
Sales Alignment
GTM Strategy
Execution
Organization
Communications
PR (Press and Public)
Digital Marketing
Inbound Marketing
Social Media