marketing management- assessment 1a
TRANSCRIPT
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8/8/2019 Marketing Management- Assessment 1a
1/5
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8/8/2019 Marketing Management- Assessment 1a
2/5
S. No Strength Points Weakness Points
1. Design of Milestone, Sturdy yetCompact; slim at 13.7mm
7 Heavy Smart phone at 165g,and with a footprint of 115.8 x
60mm
-6
2. 3.7-inch WVGA (854 x 480-pixel).Sharp display indoors andoutdoors esp. under sun.
8 Battery needs to be removedto swap Memory cards
-5
3. Ability to upgrade from Android2.1 o.s to o.s 2.2 with access toandroid app store.
8 Keys placed without physicalseparation from one another
-7
4. MotoNav program preinstalledfor navigation and maps
5 5 megapixel camera capturessharp images but image noiseoccurs under sunlight.
-7
5. 550MHz processor and 256MBRAM provides excellentoperative speed, good voicequality
8 Battery life subpar as fullcharge depletes before 24-hour period transpires if Google apps are sync.
-7
Total of Strengths 36 Total of Weaknesses -32
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8/8/2019 Marketing Management- Assessment 1a
3/5
S. No Opportunities Points Threats Points
1. Priced at 24 k offers very good
option for Smart phone users
7 Nokia s N8, Samsung Galaxy
(around 26 k) offer stiff competition
-6
2. Android store has over 80 kapplications. Over 60% are freeoffering immense options.
8 Apple and Nokia are comingwith newer apps while appleapp store has over 2 lakh.
-7
3. First android 2.0 smart phone inIndia
8 New launches are coming upas HTC boasts on androidplatform
-7
4. After years of exile, Motorolacame into the limelight with sales
jumping by 27%
9 Significantly lost its marketshare and is now 5 th in marketshare from once 1 st
-9
Total of Opportunities 32 Total of Threats -29
Grand Total for SWOT: +7
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8/8/2019 Marketing Management- Assessment 1a
4/5
S. No Political Factors Points Economical Factors Points
1. Android s former debate with EU. -8 Exchange rate controversy. -6
2. Pricing regulations. -6 Labor costs. 7
3. Product labels not always up topar.
-4 Infrastructure quality 6
4. Contract enforcement. -10
Total Political factors -28 Total Economic Factors 7
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8/8/2019 Marketing Management- Assessment 1a
5/5
S. No Social Factors Points Technological Factors Points
1. Environmentally friendly and notoffending consumer sensibilities.
6 To capture the market share,invested heavily in Android.
6
2. Pioneers of Android createdhuge market goodwill ininnovation
10 Aside from the OS,emphasised aesthetics indevice models.
6
3. Named Sustainability leader byDow Jones.
5 Set high standards for allfuture phones and models .
4
4. Lauded for brand management,privacy protection andphilanthropic efforts.
9 A lot of proprietary softwarewas initially locked causingunease.
-12
Total Social factors 30 Total Technological factors 4
Grand total for PEST: +11