MARKETING MIX FOR APPLE iphone

Presented By:-Masooma HiraniKrishnan MoxmarPrayank MathurAbhay Pratap SinghAbhishek Sharma

Submitted to:Prof. Rajashri Kadam

WHAT IS MARKETING

“The Marketing mix is the combination of the product, its price, The methods to promote it and the ways to make the product

available to the customer.”

The Marketing mix is often called the 4Ps: The components

The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar!

BUT IN SIMPLE WORDS

It is the same with the marketing mix.

“The offer you make to your customer can be altered by varying the mix elements.”

About…… Apple Inc.

•Apple Inc. -American multinational corporation

•Headquarter - California

• Designs and sells consumer electronics, computer software, and personal computers.

•Best-known hardware products are the Macintosh line of computers, the iPod, the iPhone, iPad.

•September 9, 2014, Apple unveiled the iPhone 6, featuring an enlarged screen, more powerful processors, and running  iOS 8.

•Was available on September 19, 2014. The iPhone 6 and iPhone 6 Plus jointly serve as successors to the iPhone 5C and iPhone 5S.

Target Markets of Apple Inc.

•Where graphic design, video and audio editing are in demand•Teenagers are considered one of Apple Inc.'s target markets. Some of these reasons are to socialize with friends, listen to music and go on Facebook, MSN, twitter etc.•Apple iPhone Target’s Middle/Upper income folks who are willing to pay a bit more for a better user experience. 

Product: Provides primary value to customer.Product decision involves deciding what goods or services should be offered to customers .The product provides the primary value to the customer. “The customer gets interested in the company primarily because of the product or service it is producing or proposes to produce”

Apple iPhone run on Apple created operating systems.

iPhone 6 has• 4.7 inch retina display.• LTE wireless technology, A8 Chip• Most popular camera.• Siri.• iOS 8• Weight is only 129 gm• Hardware repair coverage.• Finger print scanner.

Result of The product iPhone

Price: Cost that a customer is willing to bear for product“Price is the Cost that a customer is willing to bear for product and the way it is made available to him.”If the product is overpriced no one will buy it. The same is true for under pricing. If you under price a product too much, the customer will not take the product seriously. This is why it is so important to price your product correctly.

Pricing of the iPhone

• Skimming pricing strategy• Premium pricing strategy•Apples iPhone pricing strategy includes the flexibility to lower the prices if consumer response dictates such action

Place: Available in right quantity, right time and right

place•Place involves decisions concerning distribution channels to be used, the location of outlets. Methods of transportation and inventory levels to be held.

•Distribution channels consist of independent intermediaries such as retailers, wholesalers & distributors through which goods pass on their way to customers

• Apple handles the task of placing iPhone in the market by offering those iPhone worldwide.

•Apple divides its global market into four segments.

•As of 16 July 2015, Apple has 456 retail stores in sixteen countries as well as the online  Apple store and iTunes store.

Apple Store

Promotion: Generate awareness and convey benefits

Personal selling sales promotion, exhibition, sponsorship & public relations.By these means,

The target audience is made aware of the existence of the product & the benefits that it confers to customers.

Promotional activities for Apple iPhone

•Apple has a promotional strategy that focuses on the emotions. The Apple brand personality is about lifestyle, imagination.

•Apple focuses also on offering new features and services to gain customer loyalty

•The Apple brand personality is also about simplicity and the removal of complexity from people's lives. •Apple iPhone6 commercials are really good and eye-catching

These advertisements were released before launching of iPhone 6 So as a result these commercials created awareness and conveyed benefits to the customers.

THANK YOU