marketing mix on unilever pure it water purifier
DESCRIPTION
Subject : Principle of Marketing Submitted To MS. Sultana Razia Chowdhury Department of Marketing Premier University,Chittagong.Bangledesh Presentation On: Marketing Mix On Unilever Pure it Water purifier Product: Pure it Prepared By Md.Ariful Islam Saimon Chy Student of B.B.A Premier University Chittagong,Bangladesh Phone :+8801673765551 E-mail : [email protected]TRANSCRIPT
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Principle of Marketing Presentation
Submitted To
MS. Sultana Razia Chowdhury
Sub: Marketing Mix
Product: Pure it
Group : D
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Name ID
Md.Ariful Islam Saimon Chy.
1022114412
Udita Dewan 1022114423
Moutushi Malik 1022114383
Mithu Barua 1022114390
Shanta Dey 1022114397
Presenters Profile
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Marketing Mix
Marketing
Mix
The set of controllable tactical marketing tools-product, price, place & promotion-that the firm blends to produce the response it wants in the target market,the Marketing mix consists of everything the firm can do to influence the demand for its product ,the many possibilities can be collected into four groups of variables known as “The four Ps”
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Water is synonymous to life, but only when it is safe for consumption. Approximately 25% of the disease burden in Bangladesh is water borne. Drinking unsafe water can cause such fatal waterborne diseases as diarrhea, cholera, Pure it is the world’s most advanced in-home water purifier. Pure it, a breakthrough offering of Hindustan Unilever Limited(HUL), provides complete protection from all water-borne diseases, unmatched convenience and affordability.
Founded in Chennai, India 2004
About!Welcome to the world of Pureit! Leader in home water purifier in the world!
Description
Pure it
Pure it
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Product :Pure it’s unique Germ kill Battery technology kills all harmful viruses and bacteria and removes parasites and pesticide impurities, giving you water that is "as safe as boiled water". What’s more, it doesn’t need gas, electricity or continuous tap water supply.
Variety :We have four types of pure it purifier like . Pure it Compact Pure it Auto fill Pure it Classic Pure it Marvella Quality: Pureit gives the guarantee of safe water. It assures your family 100% protection from all water-borne diseases like jaundice, diarrhea, typhoid and cholera.
Pure it Marvella
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Design: Pure it has four Design of purifier but only pure it classic is available in Bangladesh.Brand name: It has most popular brand name in the world. that is Hindustan Unilever Limited(HUL).Packaging: There are two parts of packaging- Primary packaging Secondary packaging Service: It services 100% pure water by its unique germ kill action without claiming for three years.
primary packaging
Secondary packaging
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Price: Pure it offers their products at reasonable prices for all category customers.
Price list:
Pureit Compact 2000 Tk.
Pureit Classic 4000 Tk.
Pureit Autofill 6400 Tk.
Pureit Marvella 13800 Tk.
Discounts: Pureit gives 1750 Tk Discounts for exchange other model in Marvella model.
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1 crore Safety challenge
Allowances: Pure it products have no allowance.
Payment Period: There is no
Payment period.
Credit terms :No credit terms.
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Place
Place: They produce pureit mainly in India, Indonesia, Brazil & Mexico. Then they distribute those products globally.
Channels: Producer -wholesaler-retailer-customer.
Coverage: Pure it’s coverage is world wide market like - Bangladesh, India, Bhutan etc .
Assortments: They have a collection of variety of pureit purifier.
Location of Pure it Company
Transportation
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Locations: In Bangladesh pure it is available at well-mart, Bashundhara city mall etc.
Transportation: When the pure it is ready to deliver service then the company transports pure it to other countries by ship .Plane Track
Logistics: The Unilever also has combination of managing vehicles.
Location of Hindustan Pure it
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Promotion: They create communication by providing various information about their product to influence potential buyers.
Advertising : To deliver the product to the customer’s hand advertisement is essential.
Personal selling :They follow person to person communication with different customers to make a sale. They also offer home delivery.
Advertising of pure it
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Sales promotion :They offer one crore safety challenge.
Public relation :They built a strong public relationship by their favorable publicity of pure it.
Public relation
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