marketing mix price product placepromotion image of the productpackaging

Marketing Mix Price Product Place Promotion Image of the Product Packaging

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Marketing Mix

Price Product

PlacePromotion

Image of the Product Packaging

Effective Marketing Mix

Must recognise the importance of all 4 elements (as well as the packaging and the image of the product)

Altering one element may very well impact on the others

There must be balance

in the mix

the Product

is the item that is made or service that is provided. It must meet customer’s needs

influences all other elements of the Marketing Mix

Page 4: Marketing Mix Price Product PlacePromotion Image of the ProductPackaging

Products??

CORE ACTUAL AUGMENTED

Type of product Additional requirements from the actual product

Added features/extras

Basic good “Our Final Product” eg what it looks like …

Improvements eg guarantees

eg Fridge Hotpoint Larder Fridge

Hotpoint Larder Fridge with 3 year warranty

Don’t Know What You’ve Got Degraded Image By: Rebekah Price Degraded Image By: Rebekah Price

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