MOOSE MILK

By: Keith Isaacs

Target Market

Who’s going to buy Moose Milk? Men

Age ranging from early 20s to late 40s Income level

Lower to Middle class Any part of the United States Men looking to add a supplement to meet health

goals Accompany Moose Milk with exercise for best results

Men looking to lose weight, gain strength, and/or recover faster from physical activities

Scientifically proven to work better and faster than comparable competition

Function

Protein Supplement Moose Milk contains

more protein than cow’s milk

Helps meet goals in weight management and strength building/recovery

Can be purchased in multiple flavors Chocolate Strawberry Regular White

Marketing Principals

Product: Moose Milk

“A real man’s drink”, dedicated to help meet health goals created by men

Price: $1.99 per bottle $9.99 per case

12 per case Place:

Sold in the United States Sold in gyms Sold in sports

complexes

Promotion: Commercials relating

to the target market we’re trying to sell to

Ads on radio, internet, and television to promote Moose Milk

People: Men

Ranging from 20s to 40s

Active in fitness or outdoor recreational activities

Targeting people with personal health goals in mind

Advertising “Moose Milk” Commercial Producing the commercial

Shoot will take place outdoors to target male demographic

Would be shown on late night or early morning television for younger to mid-age males

Targeting sports stations and broadcasts as means to drive product advertising

Run product info commercials at gyms and fitness outlet to target fitness-minded males

Integrated Marketing Communication Plan Advertising

Commercials w/ main focus on target market. Played in the evening when the target market isn’t at work, and on channels that are male-driven.

Direct Marketing Moose Milk website – Offers reviews, statistics, nutritional facts, etc… Ads in Outdoor Magazine and Fitness Magazines targeting male

consumers TV, Radio, and Internet ads and promotional campaigns

Interactive/Internet Marketing Internet website displaying/describing product Email marketing (Spam), social networking, search engine optimization

marketing Pop-ups and ads on sites (Men’s Fitness, Outdoors, Other target sites…)

Sales Promotion Coupons in local newspaper where target market(s) is/are located Coupons on the product itself that can be cut off and taken to the

store, located on the website Commercials and radio campaigns offering special promotions and

deals

Integrated Marketing Communication Plan

PR/Publicity Promote certain animal protection events involving Moose Give back to the community

Provide information on vitamins and healthy foods to people not aware of nutrition in the US to help make a stronger, healthier nation

Promote events dedicated to spreading awareness of health issues, factors, and ways to improve health

Personal Selling Send surveys and offer methods of communication for existing

customers Allows better product development to meet needs of existing

customers to grow business Allow personal service through customer service, email, and hotlines

with experts that can help customers meet goals on a one-on-one basis Go to Conventions where other Supplement vendors will be

Talk one-on-one with consumers and wholesalers Develop new products to meet needs and expectations of existing

customers

Summary People wouldn’t buy a risky product like Moose Milk unless the results were shown

by the people who have experienced it successfully Moose Milk is positioned to sell itself based on results and innovation compared to

competition Knowing the product, price, place, promotion, and people in Moose Milk’s product

life cycle is vital in the success of Moose Milk in such a defined market segment Health and fitness market is growing which will increase sales and expand Moose

Milk’s pipeline