Marketing of Particle Board

Introduction:Particle Board may be defined as a panel product manufactured under pressure and heat from particles of wood or other lingo-cellulosic materials bonded entirely with a binder, generally a synthetic resin, to which other chemicals may be added to improve certain properties.

Pictures of Particle Board

Types of Particle Board:Particle Boards may be classified in several ways depending on types of particles used:1. Flake board 2. Chip board 3. Shaving board 4. Wafer board5. Oriented strand board, etc.

Picture of Different types of Particle BoardRaw materials of Particle Board

Planer shavings, saw mill residues, such as slabs, edging, trimmings, etc., residues from timber cutting in furniture and cabinet manufacturing plants, veneer and plywood plant residues, such as veneer clippings, peeler cores, saw dust, Logging residues, such as short logs, broken logs, crooked loges, small tree tops and branches, forest thinning etc.

Picture of Different processing Raw Material

Manufacturing of Particle Board

Particle board is manufactured through some controlled careful stepwise processes. At first the raw materials are collected from the field as a large log which are further debarked. Then they are crushed mechanically into little chips, flakes, sawdust etc. Then the little parts are steamed. Afterwards there sprayed glue around the materials and this veneers are placed and pressed together. At last after drying they are cut into the suitable size.

4 Ps:

Identification, selection and development of a product,

Determination of its price, Selection of a distribution channel to reach the

customer's place, and Development and implementation of a

promotional strategy.

Product

Raw materials:• planer shavings, Saw dust, and

bark• Saw mill residues, such as slabs,

edging, trimmings, etc.Manufacturing process:

Price

Price depends on the production cost. Production cost influences to fix a price. Different factors are affecting the fixation of a product price.

Placement

Placement is an important factor for marketing operation. A specific place is required for the best sell and marketing of the product. Bangladesh has many particle industries in different important places of the country.

Promotion

Product promotion performed by a typical business might take the form of advertising the product in question via print or Internet ads, direct mail or e-mail letters, trade shows, telephone and personal sales calls, TV and radio ads, billboards, posters and flyers.

Advertisement of Particle Board ( promotion )Particle board companies circulates various types of means of advertisements such as posters, banners, leaflets, catalogues, bill boards etc. Besides they post advertise in papers, magazines, souvenir etc. Sometimes they offer different packages, price off. Their best promotion way is the TV commercial.

Different Advertisement of particle board and it’s final product

Annual Sell Status of Particle Board

Firm sizeNumbers of Enterprise

Average Annual Sales

(BDT)

Gross Profit (%)

Net Profit (%)

Micro 7,961 1,877,400 21.6 9.87

Small 1,676 5,118,333 25.74 12.41

MSM 2 276 8,571,429 29.67 14.67

MSM 1 40 19,350,000 32.10 15.1

Large 35 104,100,000 35.80 15.8

Export and Import of Particle Board

FY 2006-20072007-2008

2008-2009

2009-2010

Import

Export 8.16 5.49 4.44 3.79

Conclusion:Particle board is a good alternate option when buying furniture to a budget because it gives the impression of solid timber. As we have scope in our country our industrialists may invest in this sector. The government should fix up the location for such type of industry so that environment pollution should be limited and we can improve this sector.Particle Board

production in different countries

(placement )

Advantages of Particle board• Cost effective• Less weight than timber • It is available in large sizes• Veneer or plastic laminate can be applied to make it look more like solid timber• It doesn't have natural defects and It doesn't swell• Renewable

Marketing of Particle Board

The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:

Table 2: Trend of export and import in furniture sector (soft furniture) of Bangladesh (Unit: US$ million)

Table 1: Average sales and profit among different

classes of furniture manufacturer

Disadvantages of particle board: Still doesn't quite match the quality of

solid timber Cannot support heavy loads/ low on

strength Can be prone to chip or flake Not as eco-friendly as solid wood furniture It isn't available in very thick sizes It isn't suitable for many joints

Submitted toMd. Salim AzadAssociate professorFWT DisciplineKhulna University

Submitted by

Group no.8Student ID: 110526, 110544, 100501, 100546, 090530

Distribution Channel:A distribution channel can include wholesalers, retailers, distributors and even the internet. Channels are broken into direct and indirect forms, with a "direct" channel allowing the consumer to buy the good from the manufacturer and an "indirect" channel allowing the consumer to buy the good from a wholesaler. Direct channels are considered "shorter" than "indirect" ones.