That’s where the people are

Over 400 Million users

Average daily visit length of 55 minutes

Builds social proof through sharing/referrals

Facebook Profile

Facebook Groups

Facebook Fan Page

Facebook Events

Facebook Marketplace

Facebook PPC

Our goal is to engage or fans

Sharing quality, relevant content

Inciting comments, photos, videos

77 Percent of Fan Pages have less than 1000 fans

Fan Pages tend to be updated only once every 16 days

On your blog and Twitter people tend to follow you to follow the conversation or hear what you have to say.

Many times on Fan Pages that are not engaging, the become fan gesture is mute, because there isn’t enough engagement.

It is a balancing act not too much, not too little.

There is a correlation between your fan numbers and how often you update.

You want to start out posting at least once a day

Then increase it to a few times a day as your fan base grows.

The daily posting should run Monday through Saturday in order to create daily comments and interactions with your fans

Ideally, you want the wall to become a mix of your posts and your fans posts, to create a community

You also want to find the high traffic windows. A good place to start is between 8:15 AM PST and 2:00 PM PST

The key is to stay on topic Your posts should be a combination of your

own thoughts, news, tips tools, resources and link from other sites

Should setup an editorial calendar just like you do for your blog, and email broadcasts

Ask your fan what they want to know Ask people on other social networks what

they want to know. Ask your other lists, Twitter, Friends, email

lists

Your own blog – Either import into the Notes application, or better yet use Networked Blogs application

Create an account on AllTop.com and watch for good news/posts from other people based on your keywords

Subscribe to 15 – 25 blogs with Google Reader and scan those posts from other people for content.

Create lists of Twitter users that are experts in your market and follow their conversations with Hootsuite.

Import your Twitter favorites RSS feed via the Notes Application

YouTube Videos and Flickr Photos

Social media is about you

Be yourself, and share what you like

Backstage pass to your company and your brand

Starbucks is a great example on Facebook

You want to mix up your content with different mediums

Text updates

Videos◦ Live - Webcam

◦ Screen Capture

◦ Youtube

Photos◦ Your own or fans

Links to other articles and related sites

Events

Tag your friends/fans by using the @name

Notes Application

Try ending status updates with a question◦ What do you think?

Add your own comment after you post to get it started

Reply to the other users’ comments to keep the discussion going◦ This raises the post back to the top on the home

feed

Try to respond to questions as soon as you can

Social Media Examiner Fan Page

Facebook Insights for Stats

Facebook Connect

Setting up a landing page

Broadcasting updates to your fan base

Kevin Davis

801-703-7568

http://GurusForHire.com

http://Facebook.com/OnlineMarketingConsultants

http://KevinHDavis.com