marketing online in 2015 – tying it all together
TRANSCRIPT
Tying It All Together
Online Marketing in 2015
by Bob StovallOrange Cat Productions LLC
OrangeCat.com/seco2015
Instant Recognition
Credibility Through Consistency• Get a logo if you don’t have one (fiverr.com) • Establish a color theme and stick to it • Use same header and profile pic for website and social
media • Header or cover file could be a product shot, homes or
people at community activities • Profile image should be your logo or a personal photo
The Importance of Branding
Yes, you still need a website
It and your email list are the onlythings on the web you truly own
The secondary purpose of your website isto capture the email address of leads
FIRST: Setup Your Website
The primary purpose of your website isto provide information about your business
• Contact info should be on every page • Contact form on Contact Us page
• Maps and directions should have a clear link from all pages and listings • Show multiple photos of all listings
• Have a photo gallery showing lifestyles of the community • Attractions in the immediate area
• List businesses with whom you’ve made special arrangements
FIRST: Setup Your WebsiteThe primary purpose of your website is
to provide information about your business
• Email is still the best way to sell - products or properties
• ROI on email is still over $40 per $1 invested
• Email allows you to stay in touch with “out of area” prospects
• The Money is in the List - for any business!
FIRST: Setup Your WebsiteThe secondary purpose of your website is
to capture the email address of leads
Create content appropriate to your business
You will need a home page, an about us page and contact page, plus pages that contain content
specific to your business.
FIRST: Setup Your Website
Quality content will create business and email subscribers.
Website content tips for higher Search engine ranking
• All important pages must have 300+ words of content
• Make sure your primary keyword is used in the page title, the page URL, the 1st paragraph and
repeated 2-3 times in the body of the content.
FIRST: Setup Your Website
Website content tips for higher Search engine ranking
• Give as much information as possible (pre-qualify)
• Show as many photos as possible and makesure the keyword is used in the image “alt” tags
• Use photos to highlight homes,the community and community activities
FIRST: Setup Your Website
Highlight “Quality of Life”
• Community Activities
• Special arrangements with local merchants
• Convenience of Community’s location
• Special Community Features
FIRST: Setup Your Website
No “Like” or “Follow” Buttons on the Website
• They are ineffective
• They drive traffic off of the website
• Use a “share” service such as “Share This” so visitors can easily share content on Social Media
FIRST: Setup Your Website
Be sure your website is “Mobile Friendly"
• Over half of Facebook and Twitter traffic come from the mobile versions of those site or their Apps
• Use responsive web design so content looks good on any device from a desktop to a phone
• If your site is built in older HTML, have a developer add a separate mobile site at m.yourdomain.com
FIRST: Setup Your Website
SEO - Search Engine Optimization
• This is a specialty in itself and is best leftto a professional, but…
• You can build web pages and blog postsaround essential keywords
• Link to pages from Social Media to highlight keywords
FIRST: Setup Your Website
This is where you SELL
• Email is still the most effective sales tool
• Email is over 20 times more effective than Social Media
• Facebook likes and Twitter/Instagram/Pinterestfollowers are NOT subscribers.
• YouTube subscribers are NOT subscribers.
SECOND: Setup Your Email Marketing
Choose a quality email service provider
All have hundreds of email templates to choose from.
aWeber - Best auto responder
MailChimp - Free up to 2,000 subscribers
Constant Contact - Very popular
SECOND: Setup Your Email Marketing
Be Consistent
• Daily, weekly or monthly (weekly recommended)
• Daily and weekly emails should be single subjectwith a link to your home listings
• Monthly can be multi-subject
SECOND: Setup Your Email Marketing
Mix Message Content
• Home maintenance tips
• Items of interest and special deals
• Upcoming Community activities and plans for future activities
• Homes for sale or rent
SECOND: Setup Your Email Marketing
Drive Traffic to Your Website
• Links to pages and posts on Facebook and Twitter
• Post photos of homes and all Community activitiesto Pinterest and Instagram
• Get more “likes” and “followers” by posting quality content, boosting posts and if you are up for it,
run contests using a service like Heyo.com
THIRD: Setup Your Social Media Marketing
Drive Traffic to Your Website
• Boosting posts to Facebook and Twitter users is a very cost-effective way to gain more “likes” and “followers”
THIRD: Setup Your Social Media Marketing
• When you boost a post, you can choose where and to whom your boosted post is shown
• Facebook is making it harder and harder to show your posts on followers walls, so boost for best results
The Steak:
• Homes for sale or rent
FOURTH: Create Excitement
• Community location
• Lot Rent
The Sizzle:
• Community Activities
FOURTH: Create Excitement
• Area Attractions
• Special Deals with Local Merchants
You just created great content - use it!
• Blog Post or Website Page
FIFTH: Repurpose Content
• Email Content
• Post link on Social Media
• Use in “legacy media” as articles or ads
Live links to resources discussed in thispresentation or at the 2015 SECO Conference
OrangeCat.com/seco2015
© 2015 - Orange Cat Productions LLC