marketing photos
DESCRIPTION
Marketing PhotosTRANSCRIPT
What makes an effectivepublicity photo?
Mick ForsdikeSara Popp
“A picture is worth a thousand words”
Why is a photo so important
• local newspapers– grabbing their attention– lack of resources
• website– selling courses to studentshttp://www.cirencester.ac.uk/index.php?option=com_content&task=view&id=932&Itemid=166
• studentshttp://www.cirencester.ac.uk/index.php?option=com_content&task=view&id=939&Itemid=166
Tips on Content
• Introduce levels amongst your subjects.• Think in 3 dimensions to add depth• Think about using props / objects to give some
context and for people to react to / focus on.• Reactions can be as effective as actions.• Eyes matter more than smiles.
Tips on Content
• By moving closer to the subject you can change the background / composition more than at a distance.
• Include background which implies place and purpose … don’t worry if the whole building isn’t in the shot!
• Try to fill the frame with interest.• Think of each image as one in a sequence which
has a ‘narrative’.• Cheesey works – think cheesey!
Some technical tips
• Hold the camera steady and support it on something if
possible.
• Don’t shoot with strong backlight – try to have the sun
behind you or get subject side-on to a light source.
• Try to avoid bright sunlight as it causes ugly shadows and
squinting eyes as well as washing out detail.
• Turn off auto flash. Only use flash on relatively close
subjects in the dark, to light a dark subject against a dark
background or to reduce contrast in bright light!
more technical tips• Ensure the main subject is in focus – get to know how
your camera does this.• Avoid subject being too close to focus on• Moving away and using zoom flattens the depth of field
reducing foreground / sky.• Zoom will increase risk of camera shake• Don’t fixate on getting everything / everyone in the shot
as this will lead to wide angle shots with lots of boring foreground.
• Check for obvious things like trees growing out of heads and unsightly bins.
• Shoot multiple frames and select the best later.
Be ‘The Photographer’
• Be polite but firm - people expect to be told what to do by photographers.
• Try to make people feel at ease but avoid embarrassing them.
• Have a couple of ideas in mind before you start.• Don’t fixate on ‘smiles’ … relaxed is more important.• Preview images immediately and don’t grimace: people
take it personally• It may be easier to move yourself than 20 students – get
low / high / close / distant.
Some Examples
Details count
Context is everything
Levels / implied purpose
Think in 3d to add depth
Capture the mood
Bananas with Cheese!
Breaking the rules
Nice idea + Photoshop
= Pure Gold !
Flash outdoors !
Zoom flattens
Go wide with interest
Simple idea but …where are they?
Move around to get the right angle
Get creative!
Show Activity / Purpose
“What are they looking at?”
“Oh, I see”
Tell the story
A good picture is worth a thousand words