ANDROID APP

“PG-EXAM”- MARKETING PLAN

EXECUTIVE SUMMARY

1.1

OVERVIEW

1.2

GOAL

1.3

COURSE OF ACTION

OVERVIEW

Students are preparing for GRE/ CAT exams, but not willing to pay a much

more money for coaching, also who are interested, for those of students a meaning android app “PG- EXAM”

launched.

GOAL

1.To generate worldwide predilectionthrough customer viewership downloads this app’s 1st one

month.2. Aim to achieve more sponsorships and tie-ups with upcoming

collaborators.

COURSE OF ACTION

Prepare an exhaustive, distinctive & innovative Marketing Plan for the App

“PG- EXAM”

FREE SERVICES1. Information about different new words.

2. Easy & effective way to learn.

3. Online English test – objective as well as subjective.

4. Discussion with your peers.

5. It will give you a overall idea about foundation.

PREMIUM SERVICES1. You can buy a plan after one month and get different offers.

2. If you are a member than you can get opportunity for getting different dictionary by universities.

3. Here is also option available for comprehension reading and for grammar.

4. You can take a regular mock test after register.

5. Your overall performance will be shown on our website.

SITUATION ANALYSIS

COMPANY OVERVIEW

1. Company’s main view to aware about words and how to achieve it in easy way.2. There are lot of competitors in market but we are giving our soul just like virtual

one.3. It has no age limitation, anyone can access it and leans it.

MARKET OVERVIEW

1. It has no age limitation.2. This make a lot of revenue in online marketing.

3. This type of website makes a lot value.

TARGET CUSTOMERS

1. Students2. College graduates

3. Interns

GOAL

To generate 11,000customer viewership/ downloads and 700

reviews in the first two months of its release. Target to obtain at least

Rs.1,50,000 in sponsorships within one and half months.

STRATEGY

TARGET MARKET

• Customers• Collaborators• Company• Competitors• Context

VALUE PROPORTION

• Customer value• Collaborator value• Company value

TARGET MARKET

CUSTOMERS COLLABORATORS

COMPANY COMPETITORS

CONTEXT

CUSTOMERS

CUSTOMER NEEDS

CUSTOMER PROFILE

CUSTOMER NEEDS

1.

2. The online test will be effective or not.

3. Is there any type of offer after one month of free trail.

4. After wining a quiz with good marks, will they provide us a good service.

5. Are they can develop our Linked-in and Resume profile.

How many maximum number of words they can provide.

CUSTOMER PROFILES

The distinguish characteristics profile of a customer with such needs- they are totally

new to words world and in need of a guide.

COLLABORATIONS

Suppliers• Journalists for

local information or some native volunteers.

• Developers; or other intermediaries.

Communication Partners• Google play store.• Sites of – different

words and meaning companies.

• Additional grammar and comprehension.

Channel Members –

COMPANY

The strategic business unit responsible for -• Developers and Maintenance of

app – App Developers• Worldwide Marketing and

Promotion – Marketing Department

• Sponsorships – Tie-up partners• Distributors – Collaborators &

Suppliers

Key stakeholders -• Developers• Marketing Management Team• The Collaborators• Distributors/ suppliers

COMPETITORS

GRE Prep & Practice

Painless GRE

CONTEXT

CONTEXT

TECHNOLOGICAL

REGULATORY

SOCIO-CULTURAL

ECHONOMIC

VALUE PROPOSITION

CUSTOMER VALUE COLLABORATOR VALUE

COMPANY VALUE

CUSTOMER VALUE

• Introduce all new category – “PG-EXAM” with ever growing demand

Value Proportion

• Exhaustive marketing with target customers

Positioning Strategy

• 24 X7 available PG-EXAM app on Google play store

Positioning Statement

COLLABORATOR VALUE

• Revenue generation is too rapidValue

Proposition

• Guaranteed return on your investmentPositioning

Strategy

• Together we shall rule the marketPositioning Statement

COMPANY VALUE

• World shall soon jobs with profiles PG-EXAM

Value Proportion

• Treat our employees as friends ; achievements are rewarded

Positioning Strategy

• United we stand and rulePositioning Statement

TACTICS

TACTICS Product

Service

Brand

Price

Incentives

Communications

distribution

PRODUCT

ATTRIBUTESAn android app

BENIFITES24 x 7 available

COSTSFor first one month free

trail download

SERVICE ATTRIBUTES – provide maximum number of services BENEFITS – all the things are available on single app; multiple functionality

COSTS – few free services accessible; premium services available from $5.99

1. Brand - “PG-EXAM”2. Slogan – Meaning Means Life3. Symbol -

PG-EXAM

PRICES Works on “freemium model” For first one month free trail download allowed. After this you have to pay $0.99 more specifications

Premium membership - $5.99

INCENTIVES Customer – price reduction offered to premium users only.Collaborators – commission given to broker who collaborate.Company Personnel – employees bringing sponsorships and broker benefits rewarded.

COMMUNICATIONS

offerings communicated to the target consumers, collaborators, company

personnel and stakeholders via –Google Play Store, Paper Advertisements,

through English educational books.

DISTRIBUIONS

The App is available for download from Google Play Store only. The information on

the other communication channels will redirect all the users to Google Play Store.

IMPLEMENTATION

2.1

INFRASTRUCTURE

2.2

PROCESS

2.3

SCHEDULE

INFRASTRUCTURE

A marketing team with sub groups focusing on communication channels, distributors &

suppliers, along with sales force team

App Development

Marketing

Research on statistical information

Contacting brokers, retailers, distributors

Advertisement via different channels

Launch of app is April-May

Free trail download;

premium facility available

Use the app free for first one

month and its value

Lookout for collaborators,

volunteers and sponsorships

Roll out prizes & offers to woo

new customers

CONTROL

1. The final stage of marketing is to evaluate the performance and extend which level the app has been reached.2. This application is evaluated by number of app downloaded by the user and their reviews towards this application.3. Thus performance evaluation is done by considering these facts.

EXHIBIIT

1. Create a landing page by make sure to always create an official landing page for your app with strong visualizations and focus on end value, so uses and media can trust this app.2. Create a product video and make it creative, funny & personal . Tell the story, but in a way that people can identify it easily.3. Get features on mobile app review sites.

SUMMARY1. executive summary2. situation analysis3.goal4. strategy5. tactics6. implementation7. performance evaluation8. exhibit

These slides were created by Sourabh Das(SVNIT, Surat) as a part of internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.