Marketing plan for tangled

A suit of tableware

• Depending on the Tangled movie, I think we can produce a suit of tableware that with the pictures from the moive, just like the picture shows.

• A suit of tableware can inculd dishes, cups, spoons, forks and bowls.

Consumer profile

• For the consumer profile, we should think about:

1. Demographics2. Psychographics3. geographics

Demographics--age• age: The primary target market should be family formation that the age

between 25-40. During this age, the people usually have young children. They have the job and stable income. They probably take their children to watch the Tangled movie. Their children will be interested in the movie, and when they see the product with the pictures from the movie, they will ask their parents to buy it. The tableware is used every day.It can decorate the dining table and improve children’s interesting about eating food.

The secondary market should be postsecondary market. This group usually buys the personal care products. They may have part-time work or a stable job, and they have some personal time to do the things that they intersted in. Presumedly, they may go to the movie theatre with their friends boyfriend or girlfriend. If they are interested in the Tangled movie, they may buy something useful for their independent single life or buy it as the gift.

Demographics—gender

• I think everybody can buy the suit of the tableware. The gender doesn’t matter. But probably, women will buy more than men, because women are interested in products that are useful and cut. Men may just think about that is very necessary or not.

Demographics--income

• A suit of tableware is not very expensive, the price should about 200-500 RMB. People who own middle or high income can afford it.

Demographics—family life cycle

• The family life cycle for this target market should be married with small children and single person. For married with small children life cycle, the parents probably buy the tableware for their children. For single person, they may buy it for theirselves or buy it as a gift.

Demographics—ethnicity and culture

• The tableware is used everyday, the culture is not very important. For local place, it can pay attention to the colour.

Psychographics

• The customers should have the childishness. They love the Disney and the life. They want to make their life more colourful.

Geographics

• The canimas are usually located in the urban for people to relax and enjoy the life. The suit of tableware should sell most in the urban. People in unban have more income and they have high quality life. In the rural, people not very often go to the movie theater, so the market in rural is much smaller than that in urban.

Marketing mix—product mix

• Research: before produce the suit of tableware about the Tangled, we should research some information, for example what is the most popular character in the movie, how many tableware should be, how much can they accept.

• Product development: the suit of tableware should be pottery.

• Packaging: the package should be a big paper box with the picture about Tangled.

• Branding: Tangled is producred by Disney, the Disney have the legal rights to make it. The branding should be Disney.

Marketing mix—promotion mix

• we should use both of push and pull to promotion. We can put the tableware into the movie theatre shelves. When people finish the Tangled, if they enjoy it, they probably want to buy something about it. When they see the tableware, they may think it is a good keepsake. This is the push strategy. We can also put the advertisement on the Internet and magazines. When people see it they will remember and may have the mind to buy it. This is the pull strategy.

Marketing mix--price

• The price shouldn’t be very high. Depending on how many tablewares in it, the price will be changed. A normal suit of tableware inculd a dish, a bowl, a cup, a fork and a spoon should be about 200 RMB.

Marketing mix—place mix

• Physical distribution: the suit of tableware should be put into movie theatre store or the store that sell the pottery. The obvious place is the best choice. We can also put it onto the Internet, for example the official site of Disney.

• Storage: that place should be near to the store• Inventory management: because the tableware is easy to

be broken, so we should save it very carefully and avoid the wet and hot.

• channel selection: the transportation should be very smooth, but the porfit is not very high, so the truck should be a good choice.

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