marketing plan of knorr pasta

7/25/2019 Marketing Plan of Knorr Pasta

1/27

Hgrd`tlio Ubgi


2/27

Hgrd`tlio Ubgi

Hgrd`tlio Ubgi jf Dijrr UgstgHgrd`tlio Hgigo`h`it Cjurs`

Mgiugry >1, >577

Ur`pgr`k Ny.

Fgrga ^lzvlGysag SagalkGrjjm Olbgil

Lbygs Gahgk Fgrjjql]ubqurigli Sagflq

Phgr Gdrgh

Sunhltt`k tj,

Hs. Hgrygh Oubsagi


3/27

Hgrd`tlio Ubgi

_` talid lf giy jf us aji`stby r`fb`cts ji waj w` gr`, ajw w` ojt a`r`, wagt w` talid w`

hloat kj w`bb, gik sj fjrta, w` klscjv`r g k`nt tj jta`rs tagt spgis wrlttì alstjry. [a`

wjrd jf sjh` uidijwi p`rsji hgd`s jur blv`s `gsl r `v`ry kgy. _` n bl`v` lt's

gpprjprlgt` tj gcdijwb`ko` gbb jf ta`s` uidijwi p`rsjis4 nut lt ls gbsj i`c`ssgry tj

gcdijwb`ko` tajs` p`jpb` w` dijw agv` klr`ctby sagp`k jur blv`s gik jur wjrd.

Flrst jf gbb w` wjubk bld` tj tagid jur t`gca`r Hs. Hgrygh Oubsagifjr ta`lr oulkgic`

tarjuoajut ta` s`h`st`r.

[aì w` wjubk bld` tj tagid jur frlìk gik Orjup `hn`rs fjr prjvlklio us ta`

lifjrhgtlji tagt wgs r`!ulr`k fjr cjhpb`tlji jf tals prj"`ct.

7. Fgrga lzvl

>. Gysag Sagalk. Grjjm Olbgil!. Lbygs Gahgk Fgrjjql". ]ubqurigli Sagflq#. Phgr Gdrgh

#cdijwb`ko`hìt


4/27

Hgrd`tlio Ubgi

Hgrd`tlio Hgigo`hìt ^`pjrt ji Dijrr Ugstg

[gnb` jf CjitìtsLitrjkuclio Dijrr Ugstg.................................................................................7

[ rh Ugp`r ji ta` Bguica Strgtòy jf Dijrr Ugstg.............................................7[gnb` j !jitìts............................................................................................>Ngc"orjuik....................................................................................................#

Gnjut Dijrr..................................................................................................;Ugsslji fjr Fbgvjr................................................................................................................;D`y Fgcts .............................................................................................................................;

Urjkuct !jic`pt $ Urjpjsltlji.......................................................................%

Gnjut Ugstg...................................................................................................6[a` istgit Ugstg !jic`pt..............................................................................6

[gro`t &gr"`t 'igbysls...................................................................................([gro`t Sòhìt "ìtlflcgtlji #"`gb !jisuh`r Urjflblio$....................................%

&`hjorgpa lcs......................................................................................................................%Usycajorgpalcs ....................................................................................................................%

!jisuh`r'(uy`r (àgvljr...................................................................................................%)gr*`t Ujtìtlgb.............................................................................................+

Syhnjbs...............................................................................................................................+!gbcubgt lio ,................................................................................................................................+

&`t`rhlilio - ....................................................................................................

&`t`rhlilio U......................................................................................................................

!jhp`tltl)` Ujsltljilio................................................................................75

(rgi" /gbu`s...............................................................................................75Ujsltljilio Stgt`hìt...................................................................................75

S*+[ 'igbysls..............................................................................................77N! &gtrl-....................................................................................................7>

ligiclgb jr`cgsts.......................................................................................7/&urlio [ st )gr*`tlio U`rlj".........................................................................7

[`st )gr*`t &`tglbs............................................................................................................7

Sjclj >cjijhlc !bgsslflcgtlji............................................................................................7[`st )gr*`t Ujtìtlgb.........................................................................................................7Gssuhptljis......................................................................................................................7Urlc`..................................................................................................................................7

Ujst [ st )gr*`tlio ....................................................................................7;3`vìu` gi" p`rgtlio Urjflt Urj0`ctljis............................................................7(gslc Ugrgh`t`rs........................................................................................................................7

Fjr`cgst`" Sgb`s #?ilts$ .....................................................................................7Fjr`cgst`" Sgb`s #3s.$.......................................................................................................7Fjr`cgst`" p`rgtlio Urjflt...............................................................................................7

Urlclio Strgtòy............................................................................................7%lstrlnutlji $ Sgb`s Strgtòy........................................................................7%

Ngc"orjuik Dijrrs Nrgik Strgtòy [jkgy..................................................71

!jhhuilcgtlji !ghpgloi............................................................................73

!ghpgloi n0`ctlv`s........................................................................................7!jhhuilcgtlji )`ssgo` .............................................................................7

'k)`rtlslio Strgtòy.....................................................................................>5

>b`ctrjilc )`"lg .........................................................................................15Ur`ss )`"lg.................................................................................................15ut jf


5/27

Hgrd`tlio Ubgi

'ctl)gtlji Strgt`oy.......................................................................................>7

ut jf


6/27

Hgrd`tlio Ubgi

Ngcdorjuik[als r`pjrt fjrhs ta` bguica pbgi fjr Dijrr istgit Ugstg li ta` Ug*lstgil urngi hgr*`t.

[a` bguica pbgi ags n`ì cjistruct`" gs gi gcg"`hlc prj0`ct fjr ta` cjurs` tltb`"

=Urliclpb`s jf )gr*`tlio.4 [a` pbgi cjitglis jur vl`:s ji ta` jv`rgbb prj"uct cjic`ptgi" prjpjsltljiE ta` prj"ucts tgro`t hgr*`tE pjsltljilioE cjhhuilcgtljiE "lstrlnutljiEprlclioE gi" g nrjg" ngs`" nusli`ss hj" b tagt jutbli`s prj0`ct`" fligiclgbssuns`Nuìt tj ta` bguica jf ta` sgl" prj"uct.

Gnjut Dijrr

Dijrr n bl v`s li ta` pj:`r jf ta` cjj*lio :jhgi. !jj*lio ls hjr` tagi 0usttrgisfjrhlio rg: lior`"lìts litj g "lsa. t ls ta` cr`gtlji jf fbgvjr litj fjj"E :alcaspgr*s "`bloat litj `v`ry"gy h`gbs. Clta ta` pj:`r jf cjj*lio li ta`lr agi"sE :jhìcr`gt` r`bgtljisalps gi" strìotaì nji"s. [als cjivlctlji bl`s gt ta` a`grt jf DijrrKssucc`ss 2 lt ls ?ilb`v`rKs ij. 7 nrgi".

Ugsslji fjr Fbgvjr

G pgsslji fjr ojj" fjj" oj`s rloat ngc* tj DijrrKs `grbl`st "gys. [a` nusli`ss :gsfjrh`" li 7++E :aì fjui"`r !grb urjp`gi a`grtbgi"E pgrtlcubgrby li Bgtli Gh`rlcgE GfrlcgE ta`)l""b` >gst gi" Gslg.

Ugo`

6


7/27

Hgrd`tlio Ubgi

Urjkuct Cjic`pt & Urjpjsltlji

Gnjut Ugstg

G 7'1 cup s`rvlio jf cjj*`" pgstg #spgoa`ttl$ cjitglis g h`r` cgbjrl`sE b`ss tagiagbf g orgh jf fgtE gi" b`ss tagi hlbblorghs jf sj"luh.7

Ugstg ls aloa li cjhpb`9 cgrnjay"rgt`sE :alca a`bps olv` us ì`roy. ist`g" jf g Nulc*nurst jf ì`royE cjhpb`9 cgrnjay"rgt`s prjvl"` g Atlh` r`b`gsÀ jf ì`roy. Gtab`t`s:aj tg*` g"vgitgo` jf Acgrnj2bjg"lioA `gt cjhpb`9 cgrnjay"rgt`s tj sgv` up ta`ì`roy li ta`lr nj"y. [a` cgrnjay"rgt`s n`cjh` obucjs` stjr`" li ta` huscb`s. [aòbucjs` ì`roy ls taì r`b`gs`" :aì i``"`" "urlio bjioE tlrlio `9`rclsÈ bl*` bjio2"lstgic` ruiilio jr nl*lio.

Ugstg cjh`s li hgiy "lff`rìt sagp`s gi" sl`s. [a`r` gr` slhpb` strlio2sagp`" pgstgbl*` spgoa`ttl gi" v`rhlc`bblE rlnnji2sagp`" ji`s bl*` f`ttuccli` gi" bliouliÈ sajrttun`s bl*` `bnj: hgcgrjil gi" pìiÈ "`cjrgtlv` fgicy sagp`s bl*` fgrfgbb` gi" rjt`bbÈbgro` sa``ts bl*` bgsgoigE gi" ajbbj: pgstg stuff`" :lta flbblioE bl*` rgvljblE hgilcjttlE

gi" tjrt`bblil.

[a` istgit Ugstg Cjic`pt

[j"gyKs cjisuh`r ags r`"`fli`" trg"ltljigb `gtlio. [als Aji2ta`2ojA oì`rgtlji agscr`gt`" g "`hgi" fjr iutrltljigb pgstg tagt ls Nulc* tj pr`pgr` gi" pjrtgnb`.

i r`cìt y`grsE r`s`grca li"lcgt`s tagt yjuio urngi Ug*lstgils agv` cjitliu`" tj fli"b`ss`r gi" b`ss`r tlh` tj gctugbby =cjj*4 ta` fjj" ta`y `gtE :alb` lts "`hgi" fjr tgstygi" a`gbtay fjj" tagt cgi n` cjivìlìtby pr`pgr`" gt ajh` cjitliu`s tj orj:.

[a`r`fjrÈ :` :jub" bl*` tj litrj"uc` ta` cjic`pt jf =istgit Ugstg4 li jr"`r tjcgpltgbl` ji tals hgr*`t "yighlc. [a` cjic`pt cgi n` "`scrln`" gs fjbbj:s@

7. ?Dijrr Listgit Ugstg ls gi gbt`rigtl)` gik gst`r


8/27


9/27

Hgrd`tlio Ubgi

Nì`lts Sjuo=t Hjj" a`gbta gi" or`gt tgst`li ta` fjj" tagt cgi

n`pr`pgr`" Nulc*by

Hr`gt tgstlio gbt`rigtlv`tj

gbr`g"y

calb"rì :jub" r`g"lby `gtgi"taus fgclbltgt` a`r lignlbltl`s.

Stgtus 3òubgr istgit,jj"b`s

3òubgr istgit,jj"b`s

')`rgo` 9sgo`

:gt`;s0

6 pgc*s g :``* pgc*s g :``*

2jygbty )`"luh Strjio

'ttltuk` Bj: ivjbv`hìtE UjsltlvÈ


10/27

Hgrd`tlio Ubgi

~ hlbbljiurngi =jus`


11/27

Hgrd`tlio Ubgi

Cjhp`tltlv` UjsltljilioGt DijrrE :` :git p`jpb` tj ì0jy ojj" fjj"E giy "gyE giy tlh`. [als ls :ay :` :jub"bl*` tj fuictljigbby "`scrln` Dijrr istgit Ugstg gs fjbbj:s@

@Dijrr Listgit Ugstg ls g r`gky tj hg"`, =`gbt=y gik tgsty h`gb sp`cllcgbbyk`)`bjp`k jr c=lbkrì gik t`ìgo`rs. Lt ls Fulc" gik cji)ìlìt tj pr`pgr`

gik cjh`s li g )grl`ty j bg)jrs.O

Nrgik (gbu`s

C` litì" tj cjhhuilcgt` :agt Dijrr istgit Ugstg sajub" h`gi tj jur prjflb`" l"`gbnuy`rs #l.`. ajus`:lv`s :ltali ta` tgro`t`" hgr*`t sòhìt$ gi" cjisuh`rs. t lshuca hjr` tagi h`r`by gi listgit h`gb. t ls g pgsspjrt tj :jrb" culsliÈ g""lio i`:l"`gs gi" i`: t:lsts tj jb" fgvjrlt`s. [a` cagbbìo` ls tj hg*` jur prj"ucts taà`gbtay cajlc` fjr cjisuh`rs :ltajut cjhprjhlslio tgstÈ cjivìlìc` gi"gffjr"gnlblty.

Dijrrs vgbu` stgt`hìt ls gs fjbbj:s@

@r`gt jjk ls `-=lbgrgtlio. Lt `b`)gt`s us jut j t=` `)`rykgy. Gj hgtt`r


12/27

Hgrd`tlio Ubgi

!)*[ Gigbysls

Str`iot=s *`g"i`ss`s

~ 9pgi"lio "lstrlnutlji i`t:jr*. ~ ff`rlio fjr urngi hgr*`~ Cl"`r vgrl`ty jf tgst` jff`r`" tj ta`

cjisuh`rs.jiby

~


13/27

Hgrd`tlio Ubgi

Fligiclgb Fjr`cgsts&`tglb`" fligiclgb fjr`cgsts gr` ìcbjs`" li ta` gttgca`" gii`9ur`. [a`s` fjr`cgstagv` n`ì hg"` ngs`" upji ta` lifjrhgtlji prjvl"`" n`bj:

$urlio [`st Hgrd`tlio U`rljk

[`st Hgrd`t $`tglbs

[`st &gr"`t Dgrgcal

'ctl)lty urgtlji 6 )jitas

[jtgb [`st &gr"`t Ujpubgtlji 76E555E555

')`rgo` 8jus` 8jbk Sl4`

[jtgb 8jus` 8jbks E155E555

!jclj +cjijhlc Cbgsslflcgtlji

S! Kgo` j Ujpubgtlji

G 7 1I

G 1 I

( 7I

! 15I

& I

> 1I

[ st Hgrd`t Ujtìtlgb

~ Ujtìtlgb #[gro`t`"$


14/27

Hgrd`tlio Ubgi

Ujst [`st Hgrd`tlio

ic` ta` t`st hgr*`tlio stgo` ls jv`rE ta` gv`rgo` hjitaby vjbuh` fjr Dgrgcal :lbbn` tg*`i gs n`icahgr* gi" ta` fjbbj:lio vjbuh` spblt ls `9p`ct`" gcrjss ta` cjuitry.

!lty Bjbuh` Kgo`

Dgrgcal 5I

Bgajr`5I

sbghgng"

Fg lsg bg15I

ta`rs

Ugo`

7;


15/27

Hgrd`tlio Ubgi

,`v`iu` gik *p`rgtlio Urjflt Urj-`ctljis

Ngslc Ugrgh`t`rs

')o. &jit=by Bjb. ;9ilts0 +7E

'iiugb Sgb`s Licr`gs` 75I

+p`rgtlio Urjlt ;5I

Fjr`cgst`k !gb`s ".ilts#

U`rljk Dgrgc=l

2g=jr` $Lsbghgngk

glsgbgngk $+t=`rs [jtgb

[`st )gr*`tlio E+++E555 2 2

1EE1J`gr Ujst [`st )gr*`tlio E+++E555 E1E+55 55 7%E66;E55

1E5E%

J`gr Ujst [`st )gr*`tlio 71EE65 E++6E5+5 15 7E;5E;5

1E+;E%

J`gr Ujst [`st )gr*`tlio 7;E1;+E6 ;E1%;E6++ 1 17E%E;;

Fjr`cgst`k !gb`s ",s/#

U`rljk Dgrgc=l

2g=jr` $

Lsbghgngk

glsgbgngk $

+t=`rs [jtgb

[`st )gr*`tlio %5E66E555 2 2

177E6+E557J`gr 7 Ujst [`st )gr*`tlio %5E66E555 ;1EE655 1+E161E;5

J`gr 1 Ujst [`st )gr*`tlio7E;;E15

5 ;6E61E65 7E5++E6; 1E76;E+57

J`gr Ujst [`st )gr*`tlio7%5E+%E1

5 7E16E16 ;E7%E5 16E;+7E1+7

Fjr`cgst`k *p`rgtlio Urjflt

U`rljk +p`rgtlio Urjlt ;:s.0

J`gr 7 +;E%+%E155'2J`gr 1 E16E15'2

J`gr 751E1E71'2

Ugo`70


16/27

Hgrd`tlio Ubgi

Urlclio !trgtòyDijrr istgit Ugstg :lbb n` prlc`" gbjio ta` cjrpjrgt` pjblcy jf agvlio sustglignb` gi"pr`hluh prjflt hgrolis. [a` gv`rgo` jp`rgtlio hgroli fjr gbb Dijrr prj"ucts sjb" li

Ug*lstgi ls ;5I.

Dijrr istgit Ugstg :lbb n` sjb" li g sliob` s`rvlio pgc*. Gssuhlio tagt ta` v`rgbb!jst jf 7 Ugc* Sjb" ls 3s.75'2 :` :jub" prlc` Dijrr istgit Ugstg gt 3s.7'2 HS[p`r pgc*.

!ustjh`rs usugbby agv` g r`f`rìc` prlc` li ta`lr hli" fjr g pgrtlcubgr prj"uct gi"ta`r`fjr` ta`y hloat cjhpgr` ta` prlc` jf *ijrr listgit pgstg :lta ta` prlc` jf *ijrrijj"b`s. [a`r`fjr` :` agv` prlc`" lt fjr 3s.7 gs li *ijrr listgit pgstg :` agv` *`pt gpgstg sguc` rgta`r tagi g pj:"`r :alca hg*`s lt "lff`rìt frjh ta` *ijrr ijj"b`s gi"gbsj ta` cjst prj"uctlji licr`gs`s.

$lstrlnutlji & !gb`s !trgtòyDijrr istgit Ugstg :lbb n` "lstrlnut`" li ta` hgr*`t uslio stgi"gr" "lstrlnutljih`cagilcs fjr gbb `9lstlio Dijrr prj"ucts.

&lstrlnutlji ls cgrrl`" jut gs fjbbj:s@

7. [a` `9cbuslv "lstrlnutjr fjr Dijrr nuys frjh ?ilb`v`r gi" s`bbs lt tj vgrljus :ajb`s`bb`rs li ta` tgro`t hgr*`t cltl`s. Slic` ta`s` gr` aloa vjbuh` sgb`sE p`r uilthgrolis gr` r`bgtlv`by bj:.

1. [a`s` :ajb` s`bb rs taì s`bb tj r`tglb`rs gt g aloa`r hgroli nut bj:`r vjbuh`s.

. 3`tglb`rs taì s`bb tj cjisuh rs.

Gbjio :lta ta` gnjv`hìtlji`"E ta` Sgb`s Fjrc` fjr Dijrr ls structur`" tj fgclbltgt` ta`

ìtlr` prjc`ss. [a` structur` ls gs fjbbj:s@

Ujsltlji :jb`

[`rrltjry Sgb`s +lc`r ~ 3`vìu` [gro`t &rlvì

~ 3`spjislnb` fjr g bjcgtlji'gr`g :ltali ta` tgro`t`"clty

~ Blglsji :lta r`tglb`rs

~ >isurlio prj"uct pbgc`hìtE gvglbgnlblty gi"h`rcagi"llio gt UU'US

~ Blglsji n`t:`ì ta` r`tglb`r gi" :ajb`s`bb`r'"lstrlnutjr

'r`g Sgb` &gigo`r ~ 3`spjislnb` fjr g cbust`r jf t`rrltjrl`s

~ )gigolio vgrljus t`rrltjrl`s

~ U`rsjii`b )gigo`hìt

~ !jifblct )gigo`hìt Urjnb`h 3`sjbutlji

Ugo`

76


17/27

Hgrd`tlio Ubgi

:`oljigb Sgb`s &gigo`r ~ 3`spjislnb` fjr g cjbb`ctlji jf gr`gs usugbbycjhprlslio jf hjr` tagi ji` clty.

Ggtljigb Sgb`s &gigo`r ~

3`spjislnb` fjr ta` sgb`s :ltali ta` `itlr` cjuitryfjr ta` nrgi".

Ugo`

7?


18/27

Hgrd`tlio Ubgi

Ngcdorjuik5 Dijrr7s Nrgik !trgtòy [jkgy :`bgtl)`by `lclìt 9s` j '[2 &`klg

>b`ctrjilc #hli ; s`c [/! tj nr`g* litj ta` cbutt`r$ 3g"lj

G"s li s`b`ct`" hgogli`s gi"

ccgsljigbby li ,`:spgp`r

&`rc=gikl4lio gctl)ltl`s t=rjuo=

Urj"uct pbgc`hìt gt >y` B`v`b

Strgtòlcgbby "`sloi`" US hgt`rlgb :lta pgrtlcubgr `hpagsls ji li stjr`

nrgi"lio hgt`rlgb pgrtlcubgrby nuitlios

Stjr` !ji)`rt`r 'ctl)lty

[rlgb gr` oì`rgt`" ny pbgclio nrgi"`" Dljs* gt jutsl"` ta` s`b`ct`"

sup`rstjr`s gi" sajpplio hgbbs

[rgk` 'ctl)ltl`s

>isur` tagt !jhp`tltlv` hgrolis gr` jff`r`" tj trg"` li jr"`r tj r`tgli ta`lr

lit`r`st li ta` nrgi"

Gbsj tj hglitgli hg9lhuh trg"` ngrrl`rs fjr i`: rlvgbs

Ugo`

71


19/27

Hgrd`tlio Ubgi

Cjhhuilcgtlji Cghpgloi

Cghpgloi *n-`ctlv`s

!r`gt` g strjio nrgi" gssjclgtlji ny h`gis jf gi `hjtljigb ta`h` li

cjhhuilcgtlji aloabloatlio ta` lhpjrtgit rjb` ta` nrgi" pbgys li t`rhs jf cgr` gi"a`gbta jf ta` fghlby.

:i g uilNu` pjsltlji li cjisuh`rs hli" tarjuoa `bgnjrgtlio ta` fuictljigblty jf

ta` prj"uct gi" try `stgnblsalio ta` pjsltlji gs li ta` pjsltljilio stgt`hìt.

B`v`rgo` ji ta` nrgi"s a`rltgo` ;@Lts rjh Dijrr H lts =`gbt=y gik ol)`s yju

=gppli`ss n`cgus` lts Ur`hluh gik uilFuÒ0

?s` n`st prgctlc`s gi" t`cailNu`s fjr "`v`bjplio or`gt`r nrgi" g:grì`ssE

lit`r`stE gi" trlgb oì`rgtlji.

)glitgli cjislstìcy li vlsugb pr`sìtgtlji tj `stgnblsa strjio nrgi" r`cjoiltlji.

Cjhhuilcgtlji H`ssgo`

S``@ Ujsltljilio Stgt`hìt

Ugo`

7


20/27

Hgrd`tlio Ubgi

Gkv`rtlslio !trgtòyGt ta` bguica pagsÈ `hpagsls sajub" n` pbgc`" ji ([B hgr*`tlio gctlvltl`s tagt :lbbn` suppjrt`" ny G[B gt ta` fjbbj:2up stgo`.

+b`ctrjilc H`klgG sblc` jf blf` [/! fjr ; s`cji"s :lbb n` "`v`bjp`" tj ta`hgtlcgbby pjrtrgy ta`pjsltljilio stgt`hìt li g cr`gtlv` gi" ìogolio hgii`r.

Suns`NuìtbyE sajrt`r g"gptgtljis jf ta` [/! :lbb n` "`v`bjp`".

[a` [/! :lbb gbsj n` g"gpt`" litj g rg"lj cjhh`rclgb.

3g"lj :lbb gbsj n` us`" tj "`blv`r nrgi"`" cjitìt vlg cjitìt spjisjrsalps

Ur`ss H`klg[a` `b`ctrjilc h`"lg :lbb n` g"gpt`" vlsugbby

[a` a`g"bli` :lbb cjh` frjh ta` cr`gtlv` l"`g us`" fjr ta` [/!

[a` nj"y cjpy :lbb n` fjrh`" uslio ta` pjsltljilio stgt`hìt gi" g"gptlio lt tjta` cr`gtlv` l"`g

[a` Dijrr tgobli` :lbb n` r`tgli`" gs ls.

*ut jf >jh` "**># H`klg

(lbbnjgr"s

UU'US )gt`rlgb

Ugo`

>5


21/27

Hgrd`tlio Ubgi

Gctlvgtlji !trgtòy

*ut jf >jh` "**># Gctlvgtlji

!cajjb % Cjbbò` % .ilv`rslty Gctlvgtlji

/grljus b`g"lio `"ucgtljigb listltutljis l.`. scajjbsE cjbbò`s gi" uilv`rsltl`s li hg0jrcltl`s :lbb n` gctlvgt`" fjr lifuslio prj"uct g:grì`ss gs :`bb gs oì`rgtlio trlgb.

Urj"uct g:grì`ss :lbb n` olvì vlg g nrgi"`" *ljs*'stgbb pbgc`" lisl"` ta`cgf`t`rlg'i`gr ta` tuc* sajp. [a` *ljs* gtt i"git :lbb n` r`spjislnb` tj `"ucgt`pjtìtlgb custjh`rs gs :`bb gs oì`rgtlio lit`r`st gi" "`slr` :alb` li"uclio trlgb.

G iji `9agustlv` blst jf `"ucgtljigb listltutljis :a`r` ta` gctlvgtlji :lbb n` cji"uct`"ls gs fjbbj:s@

Dgrgc=l ~ Dgrgcal Hrghhgr Scajjb

~

(`gcji cjijhlcs #BS>$

~ ,gtljigb !jbbò` jf Grts #,!G$

Lsbghgngk ~ [jp S`cji"gry Scajjbs

~ [jp !jbbò`s

~ [jp ?ilv`rsltl`s

Ugo`

>7


22/27

Hgrd`tlio Ubgi

Hgbb Gctlvgtlji[a` gctlvgtlji jf `"ucgtljigb listltutljis :lbb n` r`pblcgt`" gt vgrljus sajpplio hgbbsgcrjss ta` clty. Gbjio :lta g:grì`ss gi" trlgb jn0`ctlv`sE lit`r`st li ta` prj"uctsjff`rlio :lbb n` ìagic`" tarjuoa vgrljus cjhp`tltljisE ogh`s gi" prl`s.

[als gctlvlty :lbb n` cji"uct`" gt ta` fjbbj:lio vìu`s@Dgrgc=l ~ Ugr* [j:`rs

~ Fjruh

~ )lbbìiluh )gbb

~ &jbhì )gbb

2g=jr` ~ Ugc`

~


23/27

Hgrd`tlio Ubgi

6`lsur` Gctlvgtlji

!urprls` Ugstg ? Cli`pb`1

Ujt`itlgb cjisuh`rs vlsltlio ?ilv`rs` !li`pb 9E Dgrgcal :lbb n` tgpp`" uslio ta`nrgi"`" *ljs* gpprjgca.


24/27

Hgrd`tlio Ubgi

!gb`s Urjhjtljis

Cjisuh`r Urjhjtlji

istgit Ugstg ,`clp` Cjit`st

Ujst bguicaE g pr`ss gi" rg"lj "rlvì cjisuh`r prjhjtlji :lbb n` "`sloi`" tj livlt`cjisuh`rs tj sagr` ta`lr j:i liijvgtljis gi" custjhlgtljis tj Dijrr istgit Ugstg3`clp`s.

!jisuh`rs :lbb n` gs*`" tj sagr` ta`lr r`clp` fjr g vgrlgtlji jf Dijrr istgit Ugstg.[a` r`clp` :lbb n` sìt gbjio :lta 1 us`" pgc*go`s jf Dijrr istgit Ugstg gi" g cjpy jfta` cjisuh`rs !,!.

[a` flrst prl` :jub" n` 3s.755E555'2 gbjio :lta r`cjoiltlji li ta` fjrh jf ta` r`clp`n`lio prlit`" ji ta` pgc*golio gbjio :lta ta` custjh`rs pajtj #lf ta`y sj "`slr`$.

[rgk` Urjhjtlji3`tglb`rs :lbb n` prjvl"`" g bjt jf nrgi"lio gi" h`rcagi"llio hgt`rlgb licbu"liocustjhl`" "lspìs`rs.

GbsjE tl`r`" trg"` "lscjuits :lbb n` olvì tj r`tglb`rs tj licr`gs` ta`lr jff tg*` vls22vlsDijrr istgit Ugstg.

[a` trg"` t`rhs :lbb ijt slhpby n` 1 , i`t 5.


25/27

Hgrd`tlio Ubgi

Hgrd`tlio "Cjhhuilcgtlji# Nuko`t[a` bguica y`gr hgr*`tlio nu"o`t ls gs fjbbj:s@

Dijrr Listgit UgstgBguica Nuko`t !grd`tli o Cjhhuilcgtljis

750,5,555,55

75,555,55

535,555,55

Ugo`

>0


26/27

Hgrd`tlio Ubgi

sgb`s prjhjtlji

trgk` prjhjtlji

7;?7


27/27

Cjicbuslji

[als r`pjrt jutbli`s ta` hgr*`tlio pbgi fjr Dijrr. Clta `9lstlio "`hgi" fjrDijrr prj"ucts pr`sìtby h`t ny hlijr cjhp`tltlji li ta` fjrh jf li"`pì"ìt

UgstgE tals r`pjrt puts fjr:gr" ta` vlgnlblty jf bguicalio ta` Dijrr rgio` jfprj"ucts li vgrljus fbgvjrs. [g*lio litj gccjuit ta` gnsìc` jf giy `9lstlionrgi"s li ta` hgr*`t tals r`pjrt pr`sìts orj:ta pjtìtlgb gi" prjfltgnby lis`rvlio tals uitgpp`" hgr*`t.

Ugo`

marketing plan of knorr pasta

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