digital marketing: a new brand of pasta

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Some ideas about how to target the western Europe market for an imaginary premium new pasta brand. Digital marketing steps

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Visitors are 2X morelikely to be engaged…

Highestbounce rate….

14%

14%

13%

6%

18%

1%

7%

10%

36%

40%

18%

18%

12%

50%

1%

37%

Most effective

Generatingleads

Wherecustomers

come from

HighestQualityleads

CustomersThat

remain

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