marketing product placements. traditional advertising
TRANSCRIPT
MarketingProduct Placements
Traditional Advertising
o Where else can we see advertisements?
Question?
o Companies pay to have their product, brand or service “Placed” in television shows, movies, and video games
o Hope to gain exposure by having their product/service blend into the story or narrative…i.e., it doesn’t look like a commercial
o “stealth advertising”
Product Placement
Product Placement in Movies
•One of the first instances of successful product placement
•Sales increased by 65% following movie release
•Time Magazine Monday, July 26, 1982
Product Placement in Movies
•Product Placement was satirized in the 1992 movie Wayne’s World
o Product placement has become prevalent since the 1980’s
o Allows studios to offset costs
o But, is it effective?
o Can you think of any films with product placements?
Product Placement in Movies
o Coke, Ford and AT&T have product placements on American Idol
o Which is most effective?
Product Placement on Television
o How can viewers know if a product is used for artistic reasons or if it is shown as an advertisement?
o Is it ethical for a company to use this kind of hidden advertising?
o Should movies and television shows be required to disclose all placements at the end during the credits?
Product Placement Issues
o The 2007 film Transformers is said to include over 70 different product placements
Looking for Product Placements
o You will be creating a Product Placement for your product.
o The teams will determine a show to place their product in as well as develop suggestions for how the product could be incorporated into the storyline
Making Product Placements
Product Placements on Television
•Seinfeld “The Junior Mint” episode
•Great example of product placement on television