marketing publishing services conference & expo€¦ · penny c. sansevieri, founder and ceo,...

MARKETING PUBLISHING SERVICESCONFERENCE & EXPOA DIGITAL BOOK WORLD/PUBLISHERS LAUNCH EVENT

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September 26, 2013 · new york city

Join the conversation on twitter @digibookworld • #dbwmp

See the digital verSion of the program for the moSt up-to-date liStingS at marketing.digitalbookworld.com.


publishing servicesfourth floor - gallery

marketingfifth floor - the level

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exhibitor table listing

1 virtusales

2 aptara

3 copyright clearance center

4 cameo

5 firstsource/Digi-rights

6 ingram

7 biztegra

8 mbs Direct Digital

Marketing Conference & Expo Agenda

Segment 1: the Framework/Developing Your marketing StrategY8:30 am - 8:40 am: introduction mike shatzkin

8:40 am – 9:10 am: Agile marketing: How Data, research and Analysis can Help you build Lasting relationships with readers peter mccarthy

9:10 am - 10:00 am: book marketing in the 21st century: Defining and refining a modern book marketing Strategy peter mccarthy (moDerator), rick Joyce, Jeff DoDes, Jim hanas, matt litts

Segment 2: the toolkit/Developing Your toolS anD tacticS10:30 am – 10:50 am: who Are you and what Do you want? Using Demographic, psychographic, and behavioral Data to Learn About your readers murray izenwasser

10:50 am - 11:10 am: making meaningful reader connections: Defining, building, and Using your known customer Databases suzie sisoler

11:10 am – 12:00 pm: what matters, what Doesn’t, and How to know the Difference peter mccarthy (moDerator), mike shatzkin (moDerator), rachel chou, braD parsons, kristin fassler

Segment 3: inSight From the expertS1:30 pm - 1:50 pm: Data-Driven marketing and the Delicate balance between people and machines DaviD boyle

1:50 pm – 3:30pm: Speed Dating peter mccarthy, penny c. sansevieri, murray izenwasser, laura Dail, allison Devlin, kristin fassler, mike shatzkin Segment 4: execution/piecing it all together3:30 pm – 3:50 pm: rinse and repeat: measure, Analyze, and optimize—an iterative Approach to realizing your marketing roi erica curtis

3:50 pm – 4:25 pm: there’s no “i” in “team”: How publisher Stakeholders, independent publicists, Agents, and Authors can cooperate to Sell more books laura Dail, penny c. sansevieri, miriam parker, brenDa copelanD

4:25 pm – 5:00 pm How the Digital evolution changes the concepts of time, timing, and budgeting peter mccarthy (moDerator), mike shatzkin (moDerator), allison Devlin, valerie pierce 5:00 pm: closing remarks mike shatzkin

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sponsor directory

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fifth floor - the level



SeGment 1: tHe FrAmeworkDeVeLopinG yoUr mArketinG StrAteGy

8:30 am – 8:40 amintroDUctionmike shatzkin, founder & ceo, the idea logical company

8:40 am – 9:10 am AGiLe mArketinG: How DAtA, reSeArcH, AnD AnALySiS cAn HeLp yoU bUiLD LAStinG reLAtionSHipS witH reADerSpeter mccarthy, founder, mccarthy Digital

Learn how understanding the distinctions among B2B, B2C known and B2C unknown marketing activities can net you more productive marketing, publicity, and sales efforts. You’ll leave knowing how to effectively position every author and book, as well as how to find the best campaign-specific approach for everything else.

9:10 am – 10:00 ambook mArketinG in tHe 21St centUry: DeFininG AnD reFininG A moDern book mArketinG StrAteGy moDerator peter mccarthy, founder, mccarthy Digitalrick Joyce, chief marketing officer, the perseus books groupJeff Dodes, executive vice president, marketing & Digital media strategy, st. martin’s pressJim hanas, Director of audience Development, harpercollins publishersmatt litts, marketing Director, smithsonian books

Following Peter McCarthy’s presentation, this panel of some of the best and brightest thinkers in book marketing today will test his paradigm against their own experiences in the field.

How should you approach your marketing and investment strategies both on a single-title basis and across your entire list? What does the marketing department of the future look like, and how do we get there from here? How does traditional book media fit into this new paradigm and what are the changing roles of—and relationships between—in-house marketing, publicity, and sales teams?

SeGment 2: tHe tooLkitDeVeLopinG yoUr tooLS AnD tActicS

10:30 am – 10:50 amwHo Are yoU AnD wHAt Do yoU wAnt? USinG DemoGrApHic, pSycHoGrApHic, AnD beHAViorAL DAtA to LeArn AboUt yoUr reADerSmurray izenwasser, co-managing partner/strategy practice lead, biztegra

Discover the variety of data sources available to help publishers develop a richer understanding of readers, leading to better marketing, stronger relationships, and a healthier bottom line.

10:50 am – 11:10 ammAkinG meAninGFUL reADer connectionS: DeFininG, bUiLDinG, AnD USinG yoUr known cUStomer DAtAbASesuzie sisoler, senior Director of consumer engagement, penguin group (usa), a division of penguin random house

Find out how to build (and build on) the wide variety of known customer databases, develop insights from them, and most effectively put them to work in all your publishing activities.

11:10 am – 12:00 pm wHAt mAtterS, wHAt DoeSn’t, AnD How to know tHe DiFFerence moDerator mike shatzkin, founder & ceo, the idea logical company moDerator peter mccarthy, founder, mccarthy Digital rachel chou, chief marketing officer, open road integrated mediabrad parsons, Director of culinary marketing, houghton mifflin harcourtkristin fassler, Director of marketing, penguin random house

Discover the best approach to the vast (and ever-growing) list of marketing tools, services, data sources, channels, and platforms in this panel of leading marketing tacticians. You’ll get “lightning summaries” of how best to use dozens of marketing venues, including Amazon pages, Facebook, Twitter, Pinterest, and many others.

mArketinG conFerence & expo SeSSionS

SeGment 3: inSiGHt From tHe expertS

1:30 pm – 1:50pm DAtA-DriVen mArketinG AnD tHe DeLicAte bALAnce between peopLe AnD mAcHineSDavid boyle, svp of consumer insight, harpercollins publishers

Paths to market, sales opportunities and relationships with authors, agents, retailers, and readers are rapidly evolving. Staff in all publishing functions are learning to leverage consumer data to better understand, reach, and appeal to readers today. But as consumer data becomes more and more powerful, do we risk the machines taking over? Is there a future where the people in publishers battle for survival against data and algorithms? To better serve our authors, which future should we strive for? Former EMI Music exec David Boyle is now the SVP of consumer insight at HarperCollins. He is charged with helping people across the organization use consumer data to inform their work. In this presentation, he will explain his approach to marrying algorithms, research, and data with human interpretation to reach a deeper understanding of readers and make smarter, more informed decisions across the house.

1:50 pm – 3:30pm SpeeD DAtinGpeter mccarthy, founder, mccarthy Digitalpenny c. sansevieri, founder and ceo, author marketing experts, inc.murray izenwasser, co-managing partner/strategy practice lead, biztegramike shatzkin, founder & ceo, the idea logical companylaura Dail, founder & agent, laura Dail literary agencyallison Devlin, vp, Director of marketing, running presskristin fassler, Director of marketing, random house

Talk to the folks who know or provide what you need to market effectively today. You’ll meet with leading marketing and publicity service providers in small-group settings. Marketing and technology experts and speakers from the morning program will also be on hand during this time to answer your questions and discuss the issues of concern to you.

SeGment 4: execUtionpiecinG it ALL toGetHer

3:30 pm – 3:50 pm rinSe AnD repeAt: meASUre, AnALyze, AnD optimize—An iterAtiVe ApproAcH to reALizinG yoUr mArketinG roierica curtis, Director, marketing analytics, penguin random house

Find out how to develop a tighter, more targeted campaign strategy with fewer moving parts and fewer high-risk “big ideas,” with a particular focus on how to measure your results and optimize your approach as you go.

3:50 pm – 4:25 pmtHere’S no “i” in “teAm”: How pUbLiSHer StAkeHoLDerS, inDepenDent pUbLiciStS, AGentS, AnD AUtHorS cAn cooperAte to SeLL more bookSlaura Dail, founder/literary agent, laura Dail literary agencypenny c. sansevieri, founder and ceo, author marketing experts, inc.miriam parker, online marketing Director, little, brown and companybrenda copeland, executive editor, st. martin’s press

This panel of an in-house marketer, agent, editor, and independent publicist who have worked together on a campaign will discuss how to align the various stakeholders, how to communicate and work together most effectively, and how to show authors the value of what publishers bring to the marketing table.

4:25 pm – 5:00 pm How tHe DiGitAL eVoLUtion cHAnGeS tHe conceptS oF time, timinG, AnD bUDGetinGallison Devlin, vice president, Director of marketing, running press book publishersvalerie pierce, marketing manager, sourcebooksmike shatzkin, founder & ceo, the idea logical companypeter mccarthy, founder, mccarthy Digital

One of the effects of digital distribution and marketing is that it has thrown the legacy industry concepts of time, timing, and budgeting into a cocked hat. Find out the impact of this change on your promotions, staffing and backlist.

5:00 pmcLoSinG remArkSmike shatzkin, founder & ceo, the idea logical company

01.marketing agenda

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sponsor directory





Publishing Services Conference & Expo Agenda

8:30 am – 9:00 am: Deconstructing the editorial and production workflow bill kasDorf9:00 am – 9:45 am: making better books—and making books better bill kasDorf (moDerator), ken brooks, DaviD wilk, michael gauDet, robert eDington

9:45 am – 11:00 am: Speed-Dating bill kasDorf, Jean kaplansky, roDney elDer, ash bagDy, ken brooks, DaviD wilk

11:30 am – 11:50 am: Finding your best Strategy for Digital Asset Distribution teD hill

11:50 am - 12:00 pm: maximizing Sales through effective Digital channel management · mary Dolan

12:00 pm – 12:45 pm: keeping Up and Getting Ahead: emerging best practices for Digital operations

teD hill (moDerator), steve kasDin, michael mcginnis, anDrea fleck-nisbet, mary Dolan

12:45 pm – 2:00 pm: Speed-Dating teD hill, marcus wooDburn, rob reynolDs, matt harris, mary Dolan, steve kasDin, michael mcginnis, anDrea fleck-nisbet, DaviD wilk, Jack perry

2:30 pm – 2:50 pm: rights & royalties in the 21st century • ashley mabbitt

2:50 pm – 3:05 pm: what makes a Good permissions operation? ken brooks

3:05 pm – 3:45 pm: Developing a rights Department for the Digital Age ashley mabbitt (moDerator), becky hemperly, Julie trelstaD, John roDzvilla, bill smith

3:45 pm – 5:00 pm: Speed-Dating ashley mabbitt, James hill, roDney elDer, bill smith, John roDzvilla, ken brooks, leslie norris henDrickson, Julie trelstaD, becky hemperly

eDitoriAL & proDUction

DiGitAL ASSet DiStribUtion

riGHtS & royALtieS mAnAGement

fourth floor - gallery

8:30 am – 9:00 amDeconStrUctinG tHe eDitoriAL AnD proDUction workFLowbill kasdorf, vice president, content solutions, apex covantageBill Kasdorf will open the program with an orientation to the E&P value-chain in a digital world. As traditional roles and ways of working change, publishers must question their assumptions about the best source of that work. Which processes are better served by outside service providers? What work does it make more sense to own? Bill will walk you through the end-to-end digital workflow and will offer unbiased insight about the issues both operators and executives are facing.

9:00 am – 9:45 ammAkinG better bookS—AnD mAkinG bookS better moDerator bill kasdorf, vice president, content solutions, apex covantage ken brooks, senior vice president, global supply chain management, mcgraw-hillDavid wilk, booktrixmichael gaudet, Digital production / sr. Digital production manager, hachette book grouprobert edington, vp, content Design + operations, harpercollins christian publishingMany publishers have already started transitioning their companies to increasingly digital editorial and production workflows—creating digital-first products, converting backlist content, making smart use of XML for identification and production, and storing and managing digital assets for more flexible reuse down the line.

This panel of veteran operators will share their experiences, explaining what’s involved, how hard (or easy) it is, and what benefits they’ve managed to achieve. They’ll give suggestions to those who haven’t done it yet about how best to do it and will also describe what additional benefits they can achieve in the future because they have.

9:45 am – 11:00 amSpeeD-DAtinGJean kaplansky, solutions architect, aptara; rodney elder, vice president of commercial operations, virtusales; ash bagdy, vp - outsourcing services (epublishing), cameo corporate services ltd; ken brooks, senior vice president, global supply chain management, mcgraw hill; bill kasdorf, vice president, content solutions, apex covantage; David wilk, booktrixIn this series of 15-minute meetings, small groups of attendees will be able to get their questions answered by leading service providers and industry experts. Editorial and production operators can better understand and evaluate the full range of supports available, as well as how this variety of solutions maps against their particular needs.

eDitoriAL & proDUction: mAnAGinG yoUr creAtiVe DeVeLopment AnD DiGitAL ASSetS

01.marketing agenda

04.publishingagenda

sponsor directory



SponSoreD bY

http://www.aptaracorp.com/

http://www.cameoindia.com/cameoindex.html

http://www.virtusales.com/home




DiGitAL ASSet DiStribUtion: StrAteGieS, prActiceS & innoVAtionS

11:30 am – 11:50 amFinDinG yoUr beSt StrAteGy For DiGitAL ASSet DiStribUtionted hill, president, tha consultingPublishing technology consultant Ted Hill will provide an overview of the leading service providers and the issues faced by publishers who want to take full advantage of their current and future capabilities.

Some of the issues Ted will address include: How broadly should you distribute your titles and when should you consider a direct relationship with e-tailers? What are the most commonly used features and reports? Which are the most valuable? How can your DAD help you improve the quality and efficiency of your digital operations? How do the answers to these questions vary depending on the type and size of publisher?

11:50 am - 12:00 pmmAximizinG SALeS tHroUGH eFFectiVe DiGitAL cHAnneL mAnAGementmary Dolan, Director of sales, harvard business review pressIn this presentation, Mary Dolan -- previously at Kaplan and now Director of Sales at Harvard Business Review Press -- will discuss HBR’s recent international growth as well as their direct and bulk ebook sales programs. She will look at the intersection of sales, operations, and digital channel management, with an eye toward promoting synergy and avoiding conflicts between channel partners, identifying the common barriers to sales growth, and highlighting effective strategies for maximizing sales.

12:00 pm – 12:45 pmkeepinG Up AnD GettinG AHeAD: emerGinG beSt prActiceS For DiGitAL operAtionS moDerator ted hill, president, tha consulting steve kasdin, Director of Digital strategy, curtis brownmichael mcginnis, svp of Digital technology services, harpercollinsandrea fleck-nisbet, executive Director, Digital publishing, workman publishingmary Dolan, Director of sales, harvard business review pressPublishers representing publishing programs of varying types and sizes will talk about what they expect from a service provider and how it helps them get the most from their markets. They will cover emerging best practices for working with e-tailers, how and when to automate, integration with print operations, and how they see digital operations changing as the market continues to evolve.

12:45 pm – 2:00 pmSpeeD-DAtinGmarcus woodburn, vice president, Digital products, ingram content group; rob reynolds, Director, mbs Direct Digital; matt harris, Director of business Development, libreDigital; mary Dolan, Director of sales, harvard business review press; ted hill, president, tha consulting; michael mcginnis, svp of Digital technology services, harpercollins; steve kasdin, Director of Digital strategy, curtis brown; andrea fleck-nisbet, executive Director, Digital publishing, workman; David wilk, booktrix; Jack perry, 38enso publishing servicesIn this series of 15-minute meetings, small groups of attendees will be able to get their questions answered by leading service providers and industry experts. Publishers can better understand and evaluate the full range of distribution options available, as well as how this variety of solutions maps against their particular needs.

SponSoreD bY

http://directdigital.mbsbooks.com/directdigital/index.htm

http://www.ingramcontent.com/pages/home.aspx


http://www.rrdonnelley.com/libredigital/

riGHtS AnD royALtieS mAnAGement

2:30 pm – 2:50 pmriGHtS & royALtieS in tHe 21St centUryashley mabbitt, assistant Director, global rights, John wiley and sonsAshley Mabbitt of John Wiley and Sons will discuss how publishers should be preparing themselves for more effective and efficient rights and royalties administration, including the necessary changes in staffing and skillsets in rights departments across the industry. She will survey the common pain points for agents and rights managers and will talk about how the publishing industry must transition the tactics and strategies of the past to those of the future—sharing some of the tools and services available to help make the change.

2:50 pm – 3:05 pmwHAt mAkeS A GooD permiSSionS operAtion?ken brooks, senior vice president, global supply chain management, mcgraw-hillKen Brooks, now overseeing the global supply chain as a Vice President at McGraw-Hill and previously an executive with Cengage, Barnes & Noble, Simon & Schuster, and Bantam Doubleday Dell, as well as the founder of digital solutions provider Publishing Dimensions, offers a new view of this knotty and unavoidable function. Ken will review the reasons permissions activity has become more painful and propose new solutions that range from policy changes to automation assistance to selective outsourcing.

3:05 pm – 3:45 pmDeVeLopinG A riGHtS DepArtment For tHe DiGitAL AGe moDerator ashley mabbitt, assistant Director, global rights, John wiley and sonsbecky hemperly, vp, contracts, rights & royalties, candlewick pressJulie trelstad, Director, Digital rights, writers houseJohn rodzvilla, emerson collegebill smith, Director, Digital partner Development/Director, Domestic rights, constellation Digital services/ the perseus books groupThis panel of publishers and an agent are building rights databases, improving their metadata practices, systematically tagging content, making their contracts and terms more consistent, and making use of automated rights-licensing services. They are finding ways to raise revenues and cut costs in this growing area of their business, and they will share their experiences and lessons learned for publishers just getting started.

3:45 pm – 5:00 pm SpeeD-DAtinGken brooks, senior vice president, global supply chain management, mcgraw hill; rodney elder, vice president of commercial operations, virtusales; James hill, vp sales and marketing, firstsource solutions, inc.; ashley mabbitt, assistant Director, global rights, John wiley and sons · John rodzvilla, emerson college; bill smith, Director, Digital partner Development/Director, Domestic rights, constellation Digital services/ the perseus books group; leslie norris hendrickson, account manager, copyright clearance center; Julie trelstad, Director, Digital rights, writers house; becky hemperly, vp, contracts, rights & royalties, candlewick pressIn this series of 15-minute meetings, small groups of attendees will be able to get their questions answered by leading service providers and industry experts. Rights and permissions staff, agents, and other key operators can better understand and evaluate the full range of supports available, as well as how this variety of solutions maps against their particular needs.

01.marketing agenda

04.publishingagenda

sponsor directory



SponSoreD bY

http://www.copyright.com

http://www.copyright.com/



http://www.firstsource.com/Default.aspx




aptaracorp.com

Serving the 10 largest publishers in the world, Aptara transforms content for engaging and monetizing new digital audiences. Our 6,000 professionals across 13 locations support the entire content production lifecycle to provide publishers with renewed agility to compete in today’s digital- and mobile-centric society. Aptara helps content providers capitalize on new digital and mobile mediums by enhancing their content and packaging it into new revenue-generating digital products.

Aptara will be participating in the Editorial/Production Speed-Dating session.

biztegra.com

Biztegra delivers powerful solutions for the social web. They help organizations define effective online strategies to support their business objectives and then develop compelling contemporary web, mobile and social media solutions to achieve those goals. Biztegra’s focus is to ensure that, at the end of the day, a client’s technology and marketing investments achieve the desired business results.

Biztegra will be participating in the Marketing Speed-Dating session.

cameoindia.com

From content creation to content management to distribution, Cameo Publishing Services maintains an impeccable record of providing world-class services to a range of international clients. Cameo provides services in the areas of Comprehensive Project Management ∙ Digital Prepress & Typesetting ∙ Document Conversion - HTML / XHTML / XML / SGML Conversion ∙ eBooks and Applications - ePub3 / HTML5 / Fixed Layout ePub / Read Aloud ePub / Enhanced ePub / KF8 Conversion / Nook Fixed Layout Format / Flip Book Conversion / Applications ∙ Content Management ∙ Print-On-Demand

Cameo will be participating in the Editorial/Production Speed-Dating session.

copyright.com

Copyright Clearance Center (CCC), the rights licensing experts, is a global rights broker for the world’s most sought-after materials, including in- and out-of-print books, journals, newspapers, magazines, movies, television shows, images, blogs and ebooks.

Copyright Clearance Center will be participating in the Rights & Royalties Speed-Dating session.

directdigital.mbsbooks.com

Direct Digital is a market-leading provider of digital content and distribution solutions to brand-conscious publishers and mobile consumers. The Direct Digital platform provides the Content, Technology, E-Commerce, Marketing, and Analytics components publishers want, supported by a team of experts dedicated to finding the ideal solution for each of our publisher partners. Through dedicated account management and custom turnkey solutions, Direct Digital supports our clients’ needs to deliver enhanced digital content to B2B and B2C consumers, which drives the overall value of their brand and strengthens their position in evolving markets.

MBS Services Company will be participating in the Digital Asset Distribution Speed-Dating session.

Sponsor Directory



http://biztegra.com/

http://biztegra.com/



http://www.copyright.com



firstsource.com · digi-rights.com

Firstsource Solutions and its partner DigiRights have put together the first patent-protected comprehensive solution to automating Rights and Permissions work. With FirstSource Rights and Permissions staff and advisors working in concert with Digi-Rights automated software, we give clients including publishers, independent authors, literary agencies and others an automated cloud based Rights Management system with human support and integration where needed.

Firstsource will be participating in the Rights & Royalties Speed-Dating session.

ingramcontent.com

Ingram Content Group is the world’s largest and most trusted distributor of physical and digital content. Thousands of publishers, retailers, and libraries worldwide use their products and services to realize the full business potential of books, regardless of format. Ingram customers have access to digital, audio, print, print-on-demand, inventory management, wholesale and full-service distribution programs.

Ingram will be participating in the Digital Asset Distribution Speed-Dating session.

libredigital.com

LibreDigital, part of the RR Donnelley Digital Solutions Group, has been the leader in digital channel management services to the publishing industry for over 10 years. From content repository and distribution services, to metadata and business intelligence tools, to content fulfillment and marketing services, LibreDigital allows you to manage both your print and digital supply chains through a single partner. Leading retailers, book and periodical publishers rely on LibreDigital to securely and accurately get their content to global channels. Email us at [email protected].

LibreDigital will be participating in the Digital Asset Distribution Speed-Dating session.

virtusales.com

Virtusales’ publishing software supports the creation of products through its integrated bibliographic, production and digital asset management software. Publishers can manage and assign tasks associated to a project and link these to digital assets that are held in the integrated DAM. Publishers can workflow both work in progress and final assets such as pictures, manuscripts, production files, PDFs, videos, and contracts to any party, internally or externally. From a single location, a publisher can manage the entire creation process.

Virtusales’ BiblioRoyalties manages contracts, rights and royalties for both physical and digital products. It also supports sub ISBN products such as chapters and articles. From the draft contract creation to final signing, the contract builds up a detailed picture of the acquired rights, 3rd party permissions and royalties payable. When it is time to process the royalties, BiblioRoyalties combines sales from multiple sources including rights sales to produce a consolidated author statement. Statements can be mailed, emailed, or viewed in the integrated author portal.

Virtusales Publishing Solutions will be participating in the Editorial/Production Speed-Dating session and the Rights & Royalties Speed-Dating session.

01.marketing agenda

04.publishingagenda

sponsor directory








j a n u a r y 1 3 - 1 5 , 2 0 1 4 + n e w y o r k C i t y

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marketing publishing services conference & expo€¦ · penny c. sansevieri, founder and ceo,...

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