marketing quiz review

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MARKETING QUIZ REVIEW 1 CPM: 1 The price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2 CPM, that means an advertiser must pay $2 for every 1,000 impressions of its ad. The "M" in CPM represents the roman numeral for 1,000. CPM is the most common method for pricing web ads. However, an advertisement's success cannot be measured by CTR alone, because an ad that is viewed but not clicked on may still have an impact. 2 SEC: 3 TV RATING: Television content rating systems give viewers an idea of the suitability of a television program for children or adults. Many countries have their own television rating system and each country's rating process may differ due to local priorities. Programs are rated by either the organization that manages the system, the broadcaster or by the content producers themselves. A rating is usually set for each individual episode of a television series . The rating can change per episode, network , rerun and per country. As such it is impossible to state what kind of rating a program has, without stating when and where this rating is used. 4 BOSCARD When looking to gain support and approval for your next project, it might be worth thinking BOSCARD. The BOSCARD is a strategic planning tool used to give the terms- of-reference for new projects. It is thought to have originated with consulting company Cap Gemini in the 1980s.

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MARKETING QUIZ REVIEW1 CPM:1The price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2 CPM, that means an advertiser must pay $2 for every 1,000 impressions of its ad. The "M" in CPM represents the roman numeral for 1,000. CPM is the most common method for pricing web ads. However, an advertisement's success cannot be measured by CTR alone, because an ad that is viewed but not clicked on may still have an impact.2 SEC:3 TV RATING:Television content rating systemsgive viewers an idea of the suitability of atelevision programfor children or adults. Many countries have their own television rating system and each country's rating process may differ due to local priorities. Programs are rated by either the organization that manages the system, the broadcaster or by the content producers themselves.A rating is usually set for each individualepisodeof atelevision series. The rating can change per episode,network, rerun and per country. As such it is impossible to state what kind of rating a program has, without stating when and where this rating is used.4 BOSCARDWhen looking to gain support and approval for your next project, it might be worth thinking BOSCARD.The BOSCARD is a strategic planning tool used to give the terms-of-reference for new projects. It is thought to have originated with consulting company Cap Gemini in the 1980s.The acronym stands for background, objectives, scope, constraints, assumptions, risks and deliverables. These headings are commonly found in terms-of-reference and project initiation documents.BackgroundProvide background information that includes the reasons for creating the project and mentions the key stakeholders who will benefit from the project result.

ObjectivesDescribe the project goals and link each of them with related,SMARTproject objectives.

ScopeProvide a high-level description of the features and functions that characterise the product, service, or result the project is meant to deliver.

ConstraintsIdentify the specific constraints or restrictions that limit or place conditions on the project, especially those associated with project scope.

AssumptionsSpecify all factors that are, for planning purposes considered to be true. During the planning process, these assumptions will be validated.

RisksOutline the risks identified at the start of the project. Include a quick assessment of the significance of each risk and how to deal with them.

DeliverablesDefine the key deliverables the project is required to produce to achieve the stated objectives.

5 POE: The main types of media are: 1.Paid media. Simple. Paid or bought media are media where there is investment to pay for visitors, reach or conversions through search, display ad networks or affiliate marketing. Offline traditional media like print and TV advertising and direct mail remain important accounting for the majority of paid media spend. 2.Earned media. Traditionally, earned media has been the name given to publicity generated through PR invested in targeting influencers to increase awareness about a brand. Of course, its still an investment. Earned media also includes word-of-mouth that can be stimulated through viral and social media marketing and includes conversations in social networks, blogs and other communities. Its useful to think of earned media as developed through different types of partners such as publishers, bloggers and other influencers including customer advocates. Think of earned media as different forms of conversations occurring both online and offline. 3.Owned media. This is media owned by the brand. Online this includes a companys own websites, blogs, mobile apps or their social presence on Facebook, Linked In or Twitter. Offline owned media may include brochures or retails stores.

6 HTLM 5HTML5is a core technologymarkup languageof theInternetused for structuring and presenting content for theWorld Wide Web. As of October 2014this is the final and complete[2]fifth revision of theHTMLstandard of theWorld Wide Web Consortium(W3C).[3]The previous version, HTML 4, was standardised in 1997.Its core aims have been to improve the language with support for the latest multimedia while keeping it easily readable by humans and consistently understood by computers and devices (web browsers,parsers, etc.).

Digital publishing software company Uberflips graphic shows some useful info for marketers looking to incorporate HTML5 in their digital strategy and production flow.Though Flash is far from dead, HTML5 has hit its stride with marketers looking to push content on multiple platforms at lower costs, and looking to a browser-based technology with app-like interactivity. Digital publishing software company Uberflip recently released a simple infographic that notes the rise of HTML5 among marketers and outlines some of the basics for those looking at their digital production options.What was once a sticking point for HTML5 browser compatibility has become less of an issue as the tech now runs on almost 70% of browsers. Uberflips infographic also shows positive trends for HTML5's future, with nearly 50% of developers using the technology and a projected growth to 80% over the next three years.

7 CONVERSION:What is conversion?The definition in the Marketing Sherpa glossary that appears inMarketing Sherpa handbooksdefines conversion as, The point at which a recipient of a marketing message performs a desired action. In other words, conversion is simply getting someone to respond to your call-to-action.Getting someone to open an email is a conversion. Having them click on the call-to-action link inside that email is another conversion. Going to the landing page and filling out a registration form to read your content is a conversion. And, of course, buying your product is the ultimate conversion.8 ASSIST(R):

9. Banner vs AD-Network:

Duration bannerAd-network

Definition

Booking Advertising spots on websites by duration (days, months or years)

An online business that aggregates advertising inventories from a large number of publishers websites

Objectives

Maximize brand awareness since banners are always on after refreshing 01- 03 times

Focus on Ad-performanceApproach right target audience by reaching niche websites

Optimization Frequency capping: No Change/ stop Ad: No or pay a fine Filter location, age, timing or gender: No Frequency capping: Yes Change/ stop Ad: Yes Filter location, age, timing or gender: Yes

Buying methods

CPD (cost per duration)CPM, CPC & CPV*Flexible for all budgets provided

AverageCTR

0.02% - 0.08% depend on Ad-position

0.1% - 2% depend on Ad-formats

*CPM: Cost per thousand impressions CPC: Cost per click CPV: Cost per view10. RESPONSIVE:Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experienceeasy reading and navigation with a minimum of resizing, panning, and scrollingacross a wide range of devices (from desktop computer monitors to mobile phones11. NATIVE ADVERTISINGNative advertising is a form of online advertising that matches the form and function of the platform on which it appears. For example, an article written by an advertiser to promote their product, but using the same form as an article written by the editorial staff. The word "native" refers to the content's coherence with other media on the platform.