marketing rail to young people
TRANSCRIPT
Introduction
Three sub groups
Commuters (<25)
School kids
University & college students
Considerations
Marketing ideas
Commuters: marketing ideas
Strategy: partnership with employers – encourage their staff
Strategy: comparing to bus/car > TRAIN IS BETTER
Social media
Bill boards
Radio ads
Poster campaign Bus stops
Traffic jam locations
Gas stations
School children: considerations
KIDS PARENTS - More safe for kids- Independence for kids- Quicker for parents (drop-off)
School kids: marketing ideas
At school
Smaller kids: field trip
Leaflets: front for kids, back for parents
Posters
University & college students: marketing ideas
Focus on first year students
Introduction offers (NUS-card)
Discount, corporate with university
Social media