marketing results presentation

10
WEB PROJECT/ PERSONAL CAMPAIGN DARICECHAVIRA.COM By Darice Chavira

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Page 1: Marketing Results Presentation

WEB PROJECT/ PERSONAL CAMPAIGNDARICECHAVIRA.COM

By Darice Chavira

Page 2: Marketing Results Presentation

Significance, Audience & Uniqueness • The purpose of my sight is to showcase my best

journalistic work I’ve completed while at UT.• My target audience is my friends and family and potential

clients and employers. • What makes this site unique is that it specifically

highlights my strengths and skill sets.

Page 3: Marketing Results Presentation

My site!

Page 4: Marketing Results Presentation

Content

The website will consist of tabs with different types of content.

• Welcome- A photo of me and a short message introducing myself.• Clips- All of my published articles I have written. • Photography- My freelance photography work including a tab of my

mobile photography.• Creative Direction- A gallery of the designs I have worked on as a

creative director for ORANGE Magazine. • Resume- Embedded resume • Design- A gallery of designs I have created at UT.• About- A photo of me with a brief bio• Contact- My email with social media widgets

Page 5: Marketing Results Presentation

Multimedia • Since my site is very photo heavy, I’m planning on using a

lot of galleries, written clips, and social media widgets.

Page 6: Marketing Results Presentation

Facebook• Why?

• Largest following of all my social media accounts to gain more attention. I have a lot of friends that are journalists, designers and photographers that would be interested in my site.

• Traffic goal: 100 sessions, 150 page views • When: Launching on 4/29

Page 7: Marketing Results Presentation

Instagram • Why? My second largest social media

following. A lot of my work is photo heavy,

so Instagram would be a good place to

showcase that.

Page 8: Marketing Results Presentation

Results

Page 9: Marketing Results Presentation

More Results

Access Locations: U.S. was the most popular country with 94 sessions, 88 news users, and a bounce rate of 48.94%.

Page 10: Marketing Results Presentation

A closer look at the U.S.