Rail SolutionsDaniel GiblinExecutive Rail Consultant, Oracle EMEA

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The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Safe Harbor Statement

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• Leadership in the Rail Industry

• Innovation in the Rail Industry

• Results Achieved by Oracle Customers

Agenda

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Oracle in Rail

Did You Know?

The number 1 rail infrastructure company in theworld runs Oracle Applications

More than 30 of the world’s leading railways runOracle Applications

26 of the top 40 US Transit organizations run Oracle Applications

2 of the top 5 largest railroads globally runOracle Loyalty solutions

4 of the top 5 freight railroads globally run OracleApplications

OracleThe Information CompanyComplete, Open

• Oracle E-Business Suite• PeopleSoft Enterprise• Siebel• JD Edwards • Oracle Retail• i-flex Banking• Communications Billing• Utilities• ProfitLogic• G-Log

• Application Server• SOA / Integration• Business Intelligence•Content Management• Identity Management• Data Hubs• Collaboration Services• Java Development Tools• Enterprise Performance Management

• Database• Real Application Clusters

. Partitioning

. OLAP and Data Mining• Security• Spatial• Oracle Lite• Times Ten

Middleware ApplicationsDatabase

Services : Support, Education, Consulting, On Demand

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The Challenges We’re Hearing

Ensure Regulatory Compliance & Security

Ensure Regulatory Compliance & Security

“How can I ensure that all my staff are qualified and my assets are managed in line with regulatory requirements?”

“The FRA’s (Federal Railroad Administration) Safety Program...includes initiatives in several areas: reducing human factor-caused train accidents; acting to address the serious problem of fatigue among railroad operating employees; improving track safety; enhancing hazardous materials safety and emergency preparedness…”

Federal Railroad Administration

“How do I optimize my operational efficiency and modernize my infrastructure without adversely affecting my business?”

“Business experience shows that sub-optimal use of maximum train capacity can be due to technical parameters but also to poor operational capacity management.”

Optimize Operational Efficiency

Optimize Operational Efficiency

UIC

Increase Profitable Business & LoyaltyIncrease Profitable Business & Loyalty

“How can I identify, retain and develop my high-yielding customers and win business from other modes of transport?”

“Current EU regulations are promoting the liberalisation of the European rail industry, with full liberlaisation anticipated by 2010…….. The continued growth in demand for freight services due to the increased amount of manufacturing in developing regions will be a key growth driver for the industry moving forward.” Datamonitor

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Industry Quotes

“Oracle's G-Log has the potential to dominate the market.”

- “The Forrester Wave™: Transportation Management Solutions, Q1 2006”, Feb 2006

“Oracle’s strong middleware platform and greater support of standards make it a better choice than SAP for customers who will rely on custom development as well as packaged apps.”

- “Oracle Versus SAP In Enterprise Applications: Let The Battle Of Architectures Begin!”, Mar 2006

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• Leadership in the Rail Industry

• Innovation in the Rail Industry

• Results Achieved by Oracle Customers

Agenda

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Oracle Rail SolutionsProvide Industry-leading Capabilities Used by Major Railroads to Deliver Profitable Growth in an Increasingly Competitive Market

Increase Profitability by Identifying and Retaining High-value CustomersReduce Costs by Optimizing Operations EfficiencyEnsure Regulatory Compliance, Certification and Security

Marketing & Service

Human Resources

Cost & Revenue Mgmt

Business Planning Operations Sales

Intelligence

Engineering & Maintenance

Mgmt

Technology

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Increase Profitability by Identifying and Retaining High-value CustomersRequirement Oracle Capability The Oracle Difference

Manage and reward regular, high value customers

Integrated Loyalty, Call Center, Marketing & Analytics

Oracle provides a single solution from loyalty program management to data mining and call centers

Introduce new an differentiated products and services tailored to high value customers

Comprehensive Set of Integrated Front Office Apps Including Campaign Mgmt, Marketing, and Customer Support

Only Oracle provides loyalty, campaign management and marketing solutions tailored to the rail industry

Increase revenue by identifying, retaining and developing high yield passenger or freight customers

Daily Business Intelligence to Identify Key Customer Trends for Both Passenger and Freight Environments

Only Oracle provides industry-tailored business intelligence to sell and market to both passenger and freight customers

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360 degree customer viewCustomer data availableat all touch-pointsMore focused customerservice

Electronically capture allcustomer interactions

Universal customer master and integration services provide a platform through which Railroad customer data and interactions can be captured, viewed and distributed to all major touch-points.

Proactive Marketing campaigns for new or expanded services/ pricing

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Example: Multi-dimensional Analytics DashboardProvide Multi-dimensional View of All Customer Transactional Information

ContractCommitments

PassengerWeb

Booking

Call Center

Marketing/SalesCampaigns

WebServices

Data QualityServices

Inbound call

UCM ComplaintManagement

Service Level Commitments

Revenue/Profitability Management

Use data in operationalenvironment to delivervalue-added service

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View of Customer or

Program based on role

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Integration Services

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BNSF Leverages Analytics for Improved Sales

CUSTOMER PERSPECTIVE

“Adopting Siebel for various pain points within our business streamlined many disparate aspects of our business and enable BNSF to focus on the customer and drive new opportunities and increase existing business.”

COMPANY OVERVIEWThe largest freight railroad in the USAnnual revenues of $10 billion + More than 36,000 employees – more than 600 customer-facing

CHALLENGES/OPPORTUNITIESIncrease sales growth and profitability Facilitate account information sharing among BNSFEnhance communication between marketing and salesImprove sales and marketing employee productivityCreate a better customer experience throughout BNSFFocus on the people aspect of customer serviceElectronically enable all business transactionsSimplify processes and reduce costs

SOLUTIONSOracle’s Siebel MarketingOracle SalesOracle Customer Insight/BI Oracle Call Center

RESULTS

• 600+ users• 72 application views consolidated• 48,000 accounts enabled online• 77,000 customer contacts• 2.2 million activities tracked• 450,000 customer service requests

actioned

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Oracle Rail SolutionsProvide Industry-leading Capabilities Used by Major Railroads to Deliver Profitable Growth in an Increasingly Competitive Market

Increase Profitability by Identifying and Retaining High-value CustomersReduce Costs by Optimizing Operations EfficiencyEnsure Regulatory Compliance,Certification and Security

Marketing & Service

Human Resources

Cost & Revenue Mgmt

Business Planning Operations Sales

Intelligence

Engineering & Maintenance

Mgmt

Technology

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Reduce Costs by Optimizing Operations EfficiencyRequirement Oracle Capability The Oracle Difference

Reduce duplication of effort and improve controls and processes

Workflow, Event Management, BPEL, RFID Integration to Automate Processes

Oracle delivers a best-in-class toolset to integrate best of breed, legacy applications and new solutions and technology

Reduce off-contract / unauthorized spend and improve supplier integration

Supplier Portals and Collaboration for Increased Visibility + Comprehensive Procurement Controls

Oracle provides rail-proven tools that provide control and visibility to manage large, complex procurement

Manage, build, modernize & maintain infrastructure, and optimize train operations

Integrated Project Costing and Management, Comprehensive Asset Management, Train Control System

Oracle delivers comprehensive construction program management and cost controls

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Optimize EfficiencyReduce Costs Through Improved Operational and Process Efficiency

Automate back-office processesReduce corporate back-office cost as a percent of revenue

Product & Maint WO

TransactionsCosts

Updates

eAMSuppliersSuppliers

Changes to Capitalized Asset Depreciation

Service Request Linked to

WOR / WO

WO Materials, Reqs Linked to WO & Workflow

Customers

Procurement Manufacturing Inventory Projects ServiceTime & Attendance

Receiving

Project / Task, WO Costs

WO Updates, Catalogs

Accounts Payable

General Ledger

Accounts Receivable

Fixed Assets

Property Management

HumanResources

Posting Integration

Chart of Accounts

WOBilling

DepreciableAssets

Requisition & PO Changes, AP-to-PO Matching & Reconciliation

Employees & Skills

MaintainableAssets

Time Entry

Focus on strategic and value added activitiesMaximise use of valuable assets & equipment

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CSX Achieves Back Office Integration

COMPANY OVERVIEWHeadquartered in Richmond, VAProvides efficient, competitive transportation and related services for customers including rail transportation and distribution servicesServices provided over a 22,700 route-mile network in 23 states

CHALLENGES/OPPORTUNITIESSpeed up customer invoicingEliminate silo applications and duplicate data Real-time updates reduce budget over-runs

SOLUTIONSOracle ReceivablesOracle Cash ManagementOracle General LedgerOracle AssetsOracle BOMOracle InventoryOracle PayablesOracle Project BillingOracle Project CostingOracle Purchasing

RESULTS

• Dynamic, daily, real-time updates of the data, reduced budgetary over-runs, improved turn-around time for revenue generation and customer invoicing

• Oracle Applications has allowed for the elimination of silo applications at CSX

• The systems and the information is more integrated

• Significant system / business performance improvement

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Oracle Rail SolutionsProvide Industry-leading Capabilities Used by Major Railroads to Deliver Profitable Growth in an Increasingly Competitive Market

Increase Profitability by Identifying and Retaining High-value CustomersReduce Costs by Optimizing Operations EfficiencyEnsure Regulatory Compliance, Certification and Security

Marketing & Service

Human Resources

Cost & Revenue Mgmt

Business Planning Operations Sales

Intelligence

Engineering & Maintenance

Mgmt

Technology

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Ensure Regulatory Compliance, Certification and SecurityRequirement Oracle Capability The Oracle Difference

Ensure regulatory and operational compliance

EAM, MRO, HCM, Financials, Procurement

Oracle delivers a rail-proven solution that addresses legal requirements of rail operators in finance, maintenance, and human capital

Manage assets efficiently in line with operational requirements

Comprehensive Asset Management Capability for Infrastructure and Moving Assets

Oracle provides an end-to-end MRO solution fully integrated with back office including HR, procurement and warehousing

Ensure regulatory staff qualification & compliance

Oracle HR, Learning Management

Oracle provides rail-specific capability to manage skills, qualifications, certifications & works order assignment

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Ensure Compliance and Security

Oracle provides a complete solution that supports and demonstrates improved regulatory compliance, greater control over security, and auditability

• Identify the right employees• Develop employee skills and qualifications• Measure and reward success• Retain qualified employees• Define resource requirements based on

skills, qualifications and permissions required to undertake specific tasks

• Ensure compliance and deploy appropriately qualified resources:

• Regulatory (e.g. crew and engineer qualifications)

• Security (e.g. access control)• Currency (e.g. qualification expiry and

retraining)

ORACLEe-HR

CompliantEnterprise

Attract

Deploy

Develop

Measure

RewardRetain

Report

Analyse

Compliance

Incentives

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CUSTOMER PERSPECTIVEIncrease in passenger numbers of 35%Operating and maintenance costs reducing from $2.3bn to £1.9bn 3 year period15,000 new staff brought in last 2 years

COMPANY OVERVIEWResponsible for the safety and management of UK rail infrastructure:

34,000 km track40,000 bridges and structures2,500 stations

CHALLENGES/OPPORTUNITIESNeeded single view of:

track conditioninspection regimesimpact of infrastructure failure on train runningfinancial and time management of projectsdeployment of right resources (people & materials)

SOLUTIONSOracle eBusiness SuiteOracle Balanced ScorecardManagement Portal

RESULTS• Complete visibility at various

management and functional levels against ‘regulatory’ and business defined indicators

True Information Management With KPIs Across the Enterprise

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Oracle Rail Solutions Summary

• Comprehensive customer management and analytics• End-to-end customer data provision at all touch points• Complaint & adverse events tracking

• Construction industry project based solutions for build, maintenance and modernization

• Optimized buying• Process flows proven in the industry

• Full training, certification and security qualification and expiry tracking

• Integration of qualification and clearances with staff scheduling, MRO operations and security systems

• Regulatory compliance

Ensure Compliance &

Security

Optimize Efficiency

Increase Profitability &

Loyalty

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• Leadership in the Rail Industry

• Innovation in the Rail Industry

• Results Achieved by Oracle Customers

Agenda

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What Customers are Achieving…

Saw subscription purchasing and renewals increase by 10%(Call Centre, Analytics, Marketing and Loyalty)

Enhanced Domestic and International Freight Tracking withXML Database Technology

Increased sales to existing and new customers(Sales, Call Centre, Analytics, and Marketing)

Eliminated silo applications (finance, project costing, purchasing and inventory

Eliminated the usage of external lists and 3rd party research(Call Centre, Analytics, Marketing and Loyalty)

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What Customers are Achieving…

Pakistan Railways

Stays on Track for Future Growth with New IT Infrastructure(Oracle Collaboration Suite)

Swedish Rail

Implemented Siebel Loyalty , Marketing, Analytics andCall Centre

Gains Competitive Advantage with Service-OrientedArchitecture Platform (Oracle Fusion Middleware)Denmark

Improved cost schedule and deliverable management with Oracle Project Management and Costing

Manages the CTRL (Channel Tunnel Rail Link) RailwayInfrastructure with Oracle Enterprise Asset Management

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The Oracle DifferenceOnly Oracle…• Balances implementation speed with risk and cost considerations by introducing new solutions alongside legacy and 3rd party applications in a controlled manner with applications that can be deployed in a modular approach

• Allows safe and secure sharing of processes and information across organisation, company and national boundaries

• Has a complete end-to-end resource solution with deep and broad functionality for all areas: recruiting, learning, performance, rewards, career and succession planning, resource deployment and business intelligence.

• Innovates for competitive advantage with emerging technologies such as RFID for Freight handling or Smart cards for PassengereTicketing and Loyalty schemes

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For More Information

www.oracle.com/industries/travel_transportation/

Or contact

daniel.giblin@oracle.com 00 44 77 68 305 754

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