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Leadership: Marketing

Company and Nominee Information

Title(Title of project/awards entry)Submitting companyCosubmitting Company or Individual(Supporting consultancy or Oracle employee) Nominee (CMO) Contact Information(Name/phone/e-mail)Nominee Background (Years with organization, professional qualifications, education)Secondary Contact (Cosubmitter)(Name/phone/e-mail)Region(Select one by placing an x in the appropriate box)

North America Latin America Europe, Middle East, and Africa Asia Pacific

This document is confidential. By submitting this document, I grant Oracle the right to distribute this document to judges who have signed a nondisclosure agreement (NDA) as per the awards program documentation.

Entry Submission Instructions:1. Complete this template. Please include detailed performance information and make sure your submissions are

comprehensive enough for our judges to understand your entry; they may not be familiar with your industry, business, products, or services. There is no word-count limitation for the Full Submission Document.

2. Save this document, using the following format for the filename: CMOAward2013_your-company-name.doc

3. Send the saved document to , [email protected]

Thank you for participation, and good luck!

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. 144616 1

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Section 1: Oracle Products/Services 1. Please check which of these Oracle products your organization is using:

Siebel Customer Relationship Management (Siebel Marketing, Siebel Sales, Siebel Service, Siebel Loyalty, Siebel Order Management)

Oracle CRM On Demand Oracle Fusion Customer Relationship Management (Oracle Fusion Sales, Oracle Fusion Marketing, Oracle Fusion

Opportunity Management) Oracle ATG Web Commerce Oracle Master Data Management (Customer Hubs, Product Hubs) Oracle Business Intelligence (Sales Analytics, Marketing Analytics) Oracle Knowledge Management Oracle WebCenter Sites Oracle Social Network Cloud Service Oracle Financial, Procurement, and Supply Chain Applications Oracle Endeca Oracle Knowledge for Contact Center (formerly InQuira Customer Experience Platform) Oracle Knowledge for Web Service (formerly InQuira Customer Experience Platform) Oracle RightNow Contact Center Experience Oracle RightNow Web Cloud Services or Oracle RightNow Web Experience Oracle RightNow Engage Oracle RightNow Social Experience Oracle Database (list version) __________________________________________ Oracle Fusion Middleware: (list products and modules) Oracle Hardware: SPARC Enterprise M-Series Servers Oracle Hardware: x86 Servers Oracle Hardware: Pillar Axiom Oracle Hardware: ZFS Oracle Solaris Oracle Engineered Systems: Oracle Exadata Oracle Engineered Systems: Oracle Exalogic Oracle Engineered Systems: Oracle Exalytics

Section 2: Level of IT Engagement With the majority of organizations continuing to invest in IT to drive competitive advantage, CMOs are playing a

bigger role than ever before in determining which IT projects get funded and ensuring that IT investments are tightly linked to specific, measurable business goals. What is your oversight role with regard to technology at your organization? Please check all that apply:

I work closely with the CIO on all technology-led marketing initiatives I am the executive sponsor for a current IT implementation project I am a member of the IT steering or IT governance committee at my organization Members of my marketing teams work closely with their IT counterparts Other (please describe)


Section 3: Business EnvironmentInstructions:In the space below, please describe the business environment for your company and marketing organization. Important elements of a business environment are:

• Products. Describe the types of products or services provided. • Geography. Describe the geographic span of your marketing organization.• Customers. Describe the types of customers you serve (for example, B2C, B2B, retail, corporate accounts) and the

expectations they have regarding products and/or services provided. • Competitive landscape. Describe how your market is divided, and the basis for competition (for example, brand, price,

features, quality). It is important to provide specifics relative to your market, because the competitive landscape may vary by industry.

In the box below, describe the business environment and include detailed data, keeping in mind that our judges have signed NDAs.


Section 4: Problem StatementIn today’s competitive marketplace, CMOs are under more pressure than ever before to demonstrate value across multiple channels with fewer dollars. For your marketing organization, describe the problem you experienced and were trying to solve with Oracle products and/or services relative to this nomination. Provide metrics and competitive analysis data when available.

This section is performance oriented; important elements are: Top challenges your industry faces Top challenges faced by your marketing organization (for example, staffing, skills, customer or brand awareness, social

media challenges, emerging technologies) The metric or metrics requiring improvement for your marketing organization Management directives and performance targets Urgency of the problem

In the box below, describe the problem statement and include detailed data, keeping in mind that our judges have signed NDAs.

Problem Statement:


Section 5: Solution/Methodology


Instructions:In the box below, describe how you resolved the problem, including both the method and the solution. Judges will look for the following information to form an opinion about the solution adopted: Organization . Describe the organization of your project. Were you the executive sponsor? Who else was involved

(stakeholders, project leads, employees)? Methodology selection process . Describe how you selected the approach, methodology, and/or tools chosen to analyze the

problems and identify solutions. Describe the key decision criteria in the selection process. Application of methodology . Describe key obstacles, challenges, and lessons learned in applying the methodology.

Describe what was innovative about your approach to solving the problem. Describe the project stages or provide a timeline of the project.

Oracle solutions . Describe the Oracle products and/or services utilized in the project, and the criteria that influenced the selection process. Describe how these products and/or services are helping to resolve the problems documented in the problem statement.

Implementation status . Provide information on the progress of implementing the solution identified. Include information about pilots conducted to test the solution as well as rollout information.

Possible discussion examples: Created a personalized customer buying experience across all customer touch points including the Web, contact

center, mobile devices, social media, and physical stores, using Oracle ATG Web Commerce solutions Using Oracle RightNow Cloud Service to deliver a unified cross-channel customer experience across the Web, social

networking sites, and customer contact centers Using Oracle’s Siebel Enterprise Marketing applications to market best-in-class cross-channel and multichannel

solutions Using Oracle’s Siebel Enterprise Marketing applications to accelerate time to market, monitor and measure marketing

performance, and achieve superior results Using Oracle Marketing Analytics to analyze customers, products, budgeting, expenditures, responses, leads,

opportunities, and events and determine their impact and effectiveness Using Oracle RightNow Social Experience to extend brand and market into social and online communities Using Oracle Customer Data Hub to achieve a single enterprisewide 360-degree view of the customer Improved customer data quality and/or streamlined data integration processes using Oracle Data Integration and/or

Oracle Data Quality solutions Other (please describe)

In the box below, describe the solution and methodology leveraged and include detailed data, keeping in mind that our judges have signed NDAs. This section is process, practice, and people oriented.


Section 6: Benefits Achieved Instructions:In the box below, describe the impact of the transformation project and the benefits that it has delivered to your finance organization. This section is critical for the judges’ assessment of your project, so please provide the following types of information: Metrics/quantitative benefits that compare before-and-after performance Impact on the company bottom line if possible Lessons learned

In the box below, describe the impact of the solution and benefits achieved to date. Include detailed data, keeping in mind that our judges have signed NDAs. This section is performance oriented. Benefits Achieved:


Section 7: AcknowledgmentsInstructions:In the space below, list one or more of the following: Reference documentation sources used Team members you would like to recognize External organizations you would like to recognize

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. 10004763910

Section 8: Executive Leadership Describe your role in driving transformation at your marketing organization, and why your involvement was central to the project’s success. Provide examples of your involvement and leadership if possible.

Possible discussion points:• You were the executive sponsor of the transformation project• You secured an executive mandate for the transformation project • You held regularly scheduled meetings to track and report on progress • You instituted an end-to-end governance process to ensure that the implementation was addressing key business

requirements• You created an oversight committee and/or held other groups accountable for progress • You drove or supported change management, training, and communication efforts • Other (please describe below)

Executive Leadership Statement:


If you have any questions regarding the awards or nomination process, please send your inquiry to: ORACLE- [email protected]

----------------------------------------------------------------------------------------------------------------------------------------------------All decisions by Oracle are final. Oracle reserves the right to modify or terminate the Oracle Excellence Award promotion at any time and at its sole discretion. Winners are responsible for any other expenses relating to the acceptance and use of prizes. Oracle has the option, at its sole discretion, of substituting a prize if for any reason, including scheduling, a prize becomes unavailable. Prizes cannot be transferred, substituted, or redeemed for cash value except as expressly authorized by Oracle.

Award of prizes to governmental entities and/or employees is conditioned on verification that Oracle’s provision, and the governmental entity’s and/or employee’s acceptance, of the prize or prizes, complies with all applicable laws, regulations, and/or rules of the entity or employee’s nation, state or province, locality and/or employer.

BY PARTICIPATING, ENTRANTS, PARTICIPANTS, POTENTIAL WINNERS AND WINNERS WAIVE ANY RIGHT TO CLAIM AMBIGUITY IN THE RULES, AND RELEASE, INDEMNIFY AND HOLD HARMLESS, ORACLE, AND ITS AFFILIATES AND SUBSIDIARIES, AND EACH OF THEIR RESPECTIVE AGENTS, REPRESENTATIVES, OFFICERS, DIRECTORS, SHAREHOLDERS AND EMPLOYEES (COLLECTIVELY, "RELEASEES") FROM AND AGAINST ANY INJURIES, LOSSES, DAMAGES, CLAIMS, ACTIONS, OR ANY LIABILITY OF ANY KIND RESULTING FROM OR ARISING FROM PARTICIPATION OR ACCEPTANCE, POSSESSION, USE, MISUSE OR NONUSE OF PRIZE(S) THAT MAY BE AWARDED.




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