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Marketing Review for Common Assessment Minute To WIN IT!

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P ositive Interdependence I ndividual Accountability G roup Processing S ocial Skills F ace to Face Knee to Knee Eye to Eye

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PRINT your name on a 3x5 index card. Turn in the index card to your teacher. YOUR NAME

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Rules Introduce yourself (handshake) to your partner. Everyone needs a pencil/pen and paper. Print your name on the paper. Number your paper 1-15. Write an answer to the question on your paper. Discuss the answer with your partner. You must reach a consensus with your partner (you both must agree to the answer). Use 6-12 voices only! You have 60 seconds to answer the question (write it on your paper)

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1. In Marketing terms, the person who buys a product is a: A. Retailer B. Consumer C. Purchaser D. Customer

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D Customer

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Students seated on the inside circle get up and change seats - move one desk to the right.

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2. When a customer feels like the product they are using personally satisfies them, the product is known to have a _______. A. Service B. Position C. Value D. Warranty

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C Value

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Students seated on the outside circle get up and change seats - move one desk to the right.

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3. The cost of marketing increases the cost of the selling price of a product on an average of _______%. A. 5 B. 25 C. 50 D. 90

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C 50%

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Students seated on the outside circle get up and change seats move two desks to the right.

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4. The Marketing Concept is a philosophy. Businesses that follow the Marketing Concept ___________ A. Price their products below cost. B. Create products that make everyone happy C. Fulfilling the wants and needs of the consumer at a profit D. Price their products high.

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C

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Students seated on the inside circle get up and change seats move two desks to the right.

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5. The owner of a cleaning business provides his/her customers with a(n): A. Promotion B. Good C. Exchange D. Service

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D Service

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Students seated on the inside circle get up and change seats move one desk to the right.

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6. Companies that rely on a convincing sales force to persuade customers to make a purchase were operating in what approach to marketing? A. Production Emphasis B. Sales Emphasis C. Marketing Emphasis D. Relationship Emphasis

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B Sales Emphasis

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Students seated on the inside circle get up and change seats move one desk to the right.

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7. Which type of economic utility results from changing the tangible parts or raw materials of a product or service? A. Time Utility B. Possession Utility C. Place Utility D. Form Utility

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D Form Utility

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Students seated on the outside circle get up and change seats move one desk to the right.

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8. If you are positioning your product and find a hole in the market place or under served market, this would be a(n) _______________ for your product and/or company. A. Strength B. Weakness C. Opportunity D. Threat

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C Opportunity

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Students seated on the outside circle get up and change seats move one desk to the right.

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9. If there is a new law going into effect soon that may negatively affect your profit, this is considered a __________ for your product and/or company. A. Strength B. Weakness C. Opportunity D. Threat LAW

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D Threat

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Students seated on the inside circle get up and change seats move one desk to the right.

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10. To position your product in the market place you should use a marketing mix. A. True B. False

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B False Position with SWOT

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Students seated on the outside circle get up and change seats move three desks to the right.

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8. Answering questions about a product or service is known as: A. Information Utility B. Marketing Research C. Promotion D. Product Planning

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B Marketing Research

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Students seated on the outside circle get up and change seats move one desk to the right.

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9. Increased sales resulting from marketing can allow businesses to produce products in volume with more efficiency, resulting in lower prices to consumers. A. True B. False

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A True

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Students seated on the inside circle get up and change seats move two desks to the left.

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10. Sandy bought her son Kalen a bike for his birthday. Kalen is the customer. A. True B. False

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B False Kalen is the Consumer

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Students seated on the outside circle get up and change seats move two desks to the right.

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11. Targeting takes place before you segment the market. A. True B. False

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B False

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Students seated on the inside circle get up and change seats move three desks to the left.

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12. Mass Marketing is a market coverage strategy in which a business decides to ignore market segment differences and go after the whole market with one offer. A. True B. False

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A True

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Pass your paper to the person on your right.

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1. D 2. C 3. C 4. C 5. D 6. B 7. D 11. B 12. A 13. B 14. B 15. A

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Rules Form groups of 4. Alex Anderl John Fitzpatrick Theresa Folak Kelly Conway Shelby Page Brittany Padilla Hunter Stroh Kevin Avers Allie Yazel Kaleb Koenig Tyler Ebert Sarah Duvall Caroline Nielsen Johnny Beelow Becca Allen Michael Conway Dana Rusher Anushka Narawane Alex Fuery Destiny Jones Joe Kowalski Sam Zangara Lexy Cascone

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Rules Form groups of 3 or 4. Mike Achterberch Lainy Ballantine John Spoelstra Scott Cranmer Mike Devoe Emmie Lane Dan Sarillo Taylor Dunne Joey Wienckowski Matt Sampson Eric Fedder Mike Opfer Jon Schemmel Nicole Walters Christy Zito Robert Romanowski Jacob Mishall

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Rules Only 1 paper and 1 pencil/pen per group. Print all group members names on the paper. Silently, write an answer to the question on your paper. You can only PASS once without writing something down. DO NOT discuss this answer with anyone in your group. After youve written the answer down, pass the paper to your right. If you read an answer on the paper that you dont agree with, cross it out. No duplicate answers will be accepted. The youngest person in the group will begin. You have 3 minutes to answer each question. NO TALKING!

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Jack and Jill train their sales people so they are able to answer their customers questions. This utility (added value) for their customers is known as Information Utility. Name and briefly explain 4 other utilities that can be used to add value to a product or service. (Each person in your group should write down at least 1.)

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1. Form Utility - Changing raw materials or putting parts together to make them more useful. 2. Time Utility - Making the product or service available when the customer wants it. 3. Place Utility - Making a product or service available where the consumer wants them. 4. Possession Utility - Affordability of the product or service. Form Time Possession Place

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2. After much research of the area, Marvin and Ruby decide to open a clothing store in McHenry County targeted towards teens. They need to complete a Marketing Mix. List and briefly explain the 4 elements in a Marketing Mix. Each group member should do at least 1.

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1. Price - What customers are willing and able to pay. What is the competitions price? 2. Product - What product to make? How to package it What brand name to use What image to project 3. Promotion - What the message will be. When and where it will be delivered What inducements to buy (coupons, freebies, etc.) 4. Place -How and where a product will be distributed

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3. Target Marketing includes defining your projected customers. Including their age, ethnicity, gender, income, lifestyle values and where they live. Categorize the aforementioned items into 3 categories. (List and explain).

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1. Demographics Age, gender, income, ethnicity, education 2. Geographics - Where people live 3. Psychographics Lifestyle, values, attitudes, tastes

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Pass your paper to the group on your left.

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Open notes!