1. Welcome to my presentation Presented by: Rahul roy Id: 1756 Batch: 4th Department of Marketing Jahangirnagar University 2. General semantics and errors in communicationGenuine communication is a TWO-WAY reciprocal process, not one-way information delivery. Its as much a matter of human relationships as it as about transmitting facts 3. 7 Most Common Business Communication ErrorsPresenting without a purpose Presenting without complete understanding 4. 7 Most Common Business Communication ErrorsBeing dull and monotonous Saying too much 5. 7 Most Common Business Communication ErrorsAssuming the listener/audience Gets it. Assuming the listener/audience agrees Ending with a loud thud 6. So what can you do to avoid these errors?1. Begin at the End 2. Listen First, Speak Second 3. Earn Attention 7. So what can you do to avoid these errors?4. Present with Brevity 5. Confirm Understanding 8. So what can you do to avoid these errors?6. Confirm Acceptance 7. Advocate Action 9. THANK YOU