marketing strategy and plan
TRANSCRIPT
Marketing strategy and plan in Agribusiness
PRESENTERS…… Tshering Wangmo
Jigme Choden
Bsc. Sustainable Devellopment
Presentation outline
1. Marketing Plan• Definition • Basics of marketing plan• Elements of marketing plan2. Marketing Strategy• Definition• Development• 7 Ps• Examples
3. Conclusion
What is marketing plan.
• Marketing plans are detailed strategies of how to go about successfully marketing a product or products and earning a projected amount of return from the effort
Good marketing plan To know breakeven for each
commodityTo ensure a profit for your operation
on each commodity.It need to be flexible to be successfulIt can be made to reduce the amount
of loss incurred in agriculture.
Basics of a Marketing Plan
Elements of a marketing plan are..
• Marketing situation• Marketing objectives• Marketing strategies• Budgets• Action plan• Evaluation
What is Marketing Strategy?
• A plan for analyzing a target market to allow for the development of a marketing mix and the prioritizing of marketing objectives
Marketing Strategy Development• Recognize and evaluate an opportunity
Market size and potentialKey competitors
• Choose target market• Develop Objectives for each opportunity• Develop Marketing Mix Strategy for each
opportunity• Choose Marketing mix elements
The Marketing mix (7P’s)1. Product2. Place3. Price4. Promotion5. People6. Process7. Physical Evidence
Successful Marketing Strategies
Social Media Branding
Unsuccessful marketing strategies
• Using emotion to marketing• Absence of a plan• Selling too cheaply or selling all
commodities at the same time • Starting too late.• Failing to recognize and retain
customers.
Conclusion
• Developing a well thought out written marketing plan and stick to it
• It does not insure success, however, a marketing plan should add to average returns and reduce variability of returns.
“If you fail to plan, you plan to fail”