marketing strategy for luvee litee - campina
TRANSCRIPT
Bina Nusantara
Bina Nusantara
*SWA Online
The challenge to have a wider segmentation
Clarifying LuVe Litee brand positioning
To win this mind share battle
Conversation
Luvee Litee’ers
Customer Leadership
Core Area
Marketing Vision
Luve Litee = “Healthy Ice Cream” Icon
Marketing Expertise & Organization
Product Leadership
Maximize Marketing Efficiency
Brand Leadership Premium
To clarify Luve Litee brand positioning…
Luvee Litee’erswith You!
Luvee Litee’erswith Bike2Work
Luvee Litee’erswith IVS
Bina Nusantara
Luvee Litee’ersNear You!
Bina Nusantara
Problem Analysis
360 degrees to 365 days a year.
Communication direction
Balanced your life with LuVe Litee.
Balanced your life with LuVe Litee.
Luvee Litee
Luvee Litee
Commercialization….
Bundled with campina’s distribution
New Unique Experience
Creative and interactive sales promotion
Luve Litee’ers eLearningMobile ApplicationDareToBeGREAT.com
Luvee Litee’ers
Luve Litee’ers StarsAs a Luve Litee Word Of Mouth Agent
no. 1 market
increase to 30 %
Luvee LiteeLuvee Litee’ers