marketing strategy in the age of digital
TRANSCRIPT
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TRADITIONAL MEDIA
• Print publications (newspapers, magazines, etc.) • Television • Radio • Out-of-home (billboards, bus shelters, etc.) • Telephone (telemarketing, etc.) • Direct mail • Face-to-face
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NEW MEDIA (emphasis on digital)
• “Owned” digital properties (websites, blogs, etc.) • “Leased” digital properties (social media) • E-mail • Search (desktop and mobile) • Display (desktop and mobile) • Videoconferencing (webinars, Google+ hangouts, blab.im, etc.)
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Stay current, and use the most effective messaging channels to
reach your target audience(s)!
EVOLVE!