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PRESENTED BY

VIKAS THAREJATHANG LIAN KHUP

VIJAYA RAGAVAN

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INTRODUCTIONINTRODUCTION

PhilipsPhilips AmbilightAmbilight Flat TV 42PF9831Flat TV 42PF9831

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MARKETING STRATEGYMARKETING STRATEGY

4 Ps4 Ps

SWOT AnalysisSWOT Analysis

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4 Ps4 Ps

PRODUCTPRODUCT

PhilipsPhilips AmbilightAmbilight Flat TV 42PF9831Flat TV 42PF9831

AmbilightAmbilight Full SurroundFull Surround

CineosCineos Flat TV with Pixel Plus 3 HDFlat TV with Pixel Plus 3 HD

High Definition LCD WXGAHigh Definition LCD WXGA

Compact Lambda 4 Sound SubwooferCompact Lambda 4 Sound Subwoofer

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PRICEPRICE

3232--inchinch AmbilightAmbilight TVTV -- Rs 1,14,990Rs 1,14,990

4242--inchinch AmbilightAmbilight TVTV -- Rs 2,49,990Rs 2,49,990

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PLACEPLACE

Select multiSelect multi--brand Consumer Electronics outlets.brand Consumer Electronics outlets.

Philips ARENAs across the country.Philips ARENAs across the country.

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PROMOTIONPROMOTION

Launched by KatrinaLaunched by Katrina KaifKaif

Electronic MediaElectronic Media

Print MediaPrint Media

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SWOT ANALYSISSWOT ANALYSIS

STRENGTHSSTRENGTHS

Scientifically ProvenScientifically Proven -- Ease Eye Fatigue and StrainEase Eye Fatigue and Strain

New TechnologyNew Technology AmbilightAmbilight

ConnectivityConnectivity HDMI & USBHDMI & USB

Energy EfficientEnergy Efficient

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SWOT ANALYSISSWOT ANALYSIS

WEAKNESSESWEAKNESSES

Only Two Models Launched in IndiaOnly Two Models Launched in India

High PriceHigh Price

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SWOT ANALYSISSWOT ANALYSIS

OPPORTUNITIESOPPORTUNITIES

Ranked by Dow Jones & Co as an Emerging GlobalRanked by Dow Jones & Co as an Emerging Global

Leader in Consumer ProductsLeader in Consumer Products

Capturing market by fulfilling consumer requirements.Capturing market by fulfilling consumer requirements.

Differentiated productDifferentiated product

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SWOT ANALYSISSWOT ANALYSIS

THREATSTHREATS

Brands like LG and SamsungBrands like LG and Samsung

Not Many Buyers Due to High PriceNot Many Buyers Due to High Price

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