Marketing Strategy

Mariana Garcia

Marketing PhilosophyDoes Walmart really have to invest in marketing strategies?

Yes, and no.

-Already strong name brand-current philosophy

Innovative Advertising Campaigns

• “See for yourself” Campaign– Shows savings comparison – Very competitive– Stirring controversy with competition

Target Markets• Strong prominent brand in

United States– Third biggest retailer in the

world• Current target markets

include:– International markets (like

Brazil, China, etc)• “Neighborhood Market”

store concept– More localized Walmarts– Expanding to college

campuses

Future Marketing Considerations

• Expansion in both international and local markets

• Own-label products• Online shopping• Lightening existing

negative publicity