marketing techniques that work presentation
TRANSCRIPT
MARKETING TECHNIQUES THAT WORKWhat you need to know before
you start advertising!
MARKETING DEFINED
“the action or business of promoting and selling products or services, including market research and advertising.”
So, then if it includes market research, why are we not doing
our homework?
MARKET RESEARCH FACTORS
Market Trends
Market Segmentation
Marketing Effectiveness
SWOT Analysis
Market Information
MARKET INFORMATION
Pricing of goods/services
Supply/demand
Social, Technical, Legal
requirements
MARKET SEGMENTATION
Geographic
“Customers within 15 miles of Canyon County”
Customer location
Region
Urban/Rural
Demographic
Young families and college graduates
Age
Gender
Occupation
Socio-economic status
Behavioral
Clients looking to research and
invest in a home of their own
Rate of usage
Benefits
Loyalty
Readiness to purchase
Psychographic
Clients who want a view
and plenty of space to grow
Personality
Lifestyle
Attitude
Class
MARKET TRENDS
Great Resources:
• Census.gov
• Local Library• Bea.gov• SBA.gov
SWOT ANALYSIS
Strengths Weaknesses
Opportunities Threats
MARKETING EFFECTIVENESS
RESULTS?
THE GOAL?
WE ARE SOCIAL BEINGS
95 percent of Hispanic smartphone owners used social sites and apps in July 2013.
That’s 23 million Hispanics!
Top 4 popular social platforms according to AdAgeHispanic Fact Pack 2014 are:
Results
“Fan” Page
BLOGS
TRADITIONAL METHODS
Flyers
Radio
Television
Posters
Bumper stickers
SignageSnail Mail
Networking
Events
Directories
Which is the best platform for my business?
What we have learned today:
Who is our customer? Why are they our customer?
Where do they hang out? What are they buying from us?
How do we reach them? What can I start to do now?
THANK YOU FOR JOINING US!