email marketing techniques
DESCRIPTION
Whatever you might think about email marketing, the truth is that it can lead to higher lead conversions, increased sales and brand awareness for your small business.TRANSCRIPT
effectiveEMAIL MARKETINGTECHNIQUES
More Effective Than You Might Think
INBOX
STARRED
IMPORTANT
SENT MAIL
DRAFTS
FOLDERS
1Email marketing has an ROI
of around
4,300% S A L E
58%of people said they
are more likely to buy after reading a brand’s
promotional email.
4,300%!Email marketing has an ROI of
OF PEOPLE SAY THEY NEVER MAKE PURCHASES AFTER READING EMAILS.
LESS THAN
10%
Write a Killer Subject Line
Aim for five to eight words
(25-40 characters)
Incorporate urgency
ONLY 15 LEFT!
Captivate Your Audience
Keep it short, ask questions and add a personal
touch.Use the word
“you” to be more persuasive.
Keep it natural and add some
personality. Be human!
Convert Readers Into Buyers
{$
Become a friend first. Gain your readers’ trust before selling.
Don’t sell, but highlight the benefits your customers will gain. Show them what they will miss by not buying.
Give a deadline to create a sense of urgency.
Have a clear call to action and include multiple links.
Integrate With Mobile
48% of email is opened on a mobile device.
30% of subscribers will leave if the email doesn’t render properly.
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email photo courtesy of TheClymb.com
Targeted Marketing
Don’t only ask for a name and email, include 3-5 categories your customers could fit into for segmentation.
What data points will give you the ability to send more relevant messages?
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