marketing through lakeland public television
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Thank you for investing the next few minutes to learn about marketing through Lakeland
Public Television
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Discover thePOWER
of MarketingThrough . . .
Yes, Public Television
PBS
Lakeland Public TV adds POWER to your other advertising
We Reach a Unique Audience
•They tend to be adults and homeowners•The average household income is $21,000 higher•20% have incomes over $75,000
We Reach a Unique Audience
•The average home value is $69,000 higher•They are trusted, community and opinion leaders•These are the people who start the positive “word of mouth”
We also reach many young families
People who are beginning to form solid, life-long business relationships
We Reach a Large Audience
PBS and Neilson Media Research
Lakeland Public TV is watched by over 10,000 households per day. And each household can have several or many
viewers.
On The Air: Broadcast throughout Northern and Central Minnesota
On Cable: Carried on all cable systems in Northern and Central Minnesota
LPTV Offers Broad Coverage
And. . .
On Satellite: Carried on DiSH & DIRECTV in 60% of Minnesota and western Wisconsin
Including the Twin Cities
We’re broadcast and
on all cable systems within the two circles
and on satellite in the green-shaded
counties
The Power of MarketingThrough Public TV
According to an IBM study 89% of buying decisions are
influenced by corporate reputation
That’s right . . . 89%
• About 80% of our members feel that our sponsoring businesses are “Quality businesses”• 68% of PBS viewers feel that companies that sponsor PBS have a commitment to quality and excellence
PBS Marketing Builds Credibility
•57% feel that sponsors are industry leaders• 66% would choose to buy a product from a company that supports PBS
PBS Marketing Builds Credibility
Viewers Pay Attention to PBS Sponsorship Spots
The spots are short, low-key and respectful
73% Can recall PBS sponsors
People actually watch and remember PBS spots!
Why so many?
We have examples of still and animated sponsorship spots on
our website
www.lptv.org
PBS Is Television Worth Supporting!
Most of our sponsors also want to support quality PBS programs
such as . . .• Antiques Roadshow• This Old House• NOVA• Nature• The NewsHour• British Comedies
and. . .
Award-WinningPBS Children’s Programs
Programs created by educational professionals
• Sesame Street
• Mr. Roger’s Neighborhood• Reading Rainbow• Curious George
And many, many more!
Did You Know . . ?
Up to 40% of the audience for our award-winning
children’s programs are adults; parents and grandparents
Unfortunately . . .
Advertising onTelevision is
Very Expensive,
Right?
NO!
Marketing throughLakeland Public TVis very affordable!
The Mix package: $2000 (250 spots)
PrimeTime: $2800 (250 spots)
PBS Kids: $1000 to $1700 (260 to 520 spots)
There are many other optionsAsk your LPTV sales person for more information
Some Popular AnnualSponsorship Options
We Offer Affordable Print Advertising in Our Program Guide . . .
• Inserted in over 70,000 area newspapers• Stays in the home for a month or more• Very affordable• Discounts for multiple buys including on-air
Part of Your Marketing Plan
Make
Don’t Count the People You Reach.
Reach the People Who Count!
Reach the People Who Count Through
Bemidji: 800-292-0922
Brainerd: 888-292-0922