marketing through social media - the basics

Marketing Through Social Media

8.23.10

Crystal GoodDirector of Brand Development, Chief

Mythologist

Marketing used to be much simpler.

www.mythologymarketing.com

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It’s just not like that anymore. It’s hard work!


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A Coordinated Conversation is Required.…But Two-Way Conversations are More Difficult

Than One-Way Megaphones!


http://www.google.com/imgres?imgurl=http://lavrusik.com/wp-content/uploads/2010/04/twitter.png&imgrefurl=http://lavrusik.com/2009/12/23/8-news-media-business-trends-for-2010/&usg=__YYWaxbJVoZm49djJ3dl6YkZrZEc=&h=256&w=256&sz=27&hl=en&start=5&um=1&itbs=1&tbnid=FbMT-lNSzauZsM:&tbnh=111&tbnw=111&prev=/images%3Fq%3Dtwitter%26um%3D1%26hl%3Den%26sa%3DN%26rlz%3D1I7DKUS_en%26tbs%3Disch:1

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We love to talk…


Facebook


Twitter


YouTube, Other Video Sites


Niche Communitieseg. ning.com


Marketing Effectiveness in the Internet Era

3,000 4

7%Everybody

WOM


Word of Mouth: The Power of Buzz and Your Opportunity to Participate


How to Win (Facebook) Friendsand Influence Tweeters


Former Procter & Gamble CEO A.G. Lafley:

“The more in control we are, the more out of touch we become. But the more willing we are to let go a little, the more we’re finding we get in touch with consumers.”

Becoming a Publisher of Valued Content

• Understanding your prospects’ and influencers’ interests

• Align with your expertise• Editorial calendar • Content producers – inside and outside organization

– Showcase influencers who are your advocates – Blogs, video

• Optimize content for search engines


Case Study: Mentos & Diet Coke


Social Media Fills Your Customer Funnel by Activating Current Advocates and Loyal Customers

18

Alignment: Preparing Your TeamGoalsRoles and

responsibilities Performance

objectivesRewardsPoliciesTraining


Mythology


Mythology is a breakthrough marketing system for growth-oriented organizations who want to improve brand, revenue and relationships.

Marketing Research and

Planning

Marketing Infrastructure

Customer Campaigns and

Experiences

Roadmap Capabilities Results

Thanks…Let’s Connect!

• To discuss your social media plans– [email protected]

• mythologymarketing.com• LinkedIn.com• Facebook - “Like” Mythology• Twitter/buildingbelief• Search for Mountain State Marketers

on LinkedIn, Facebook


marketing through social media - the basics

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